Director, Digital Strategy
Job Summary
Job Description
As a Director, Digital Strategy, you will lead analysts responsible for running and optimizing paid search, paid social, and programmatic campaigns. You will provide team leadership and participate in strategic discussions to achieve online marketing success for clients. Responsibilities include leading digital marketers and analysts, meeting client goals, analyzing campaign metrics for improvements, partnering with account leaders to refine strategies for maximizing ROI, and establishing best practices leveraging data and science for immersive experiences that drive behavioral change and achieve ROI and KPI goals including patient acquisition and retention.
Must have:
- 6+ years of digital marketing experience
- Bachelor's degree or equivalent
- Excellent time management
- Experience with advanced analytics
- Proficient in Google Ads, Facebook Ads, Google Analytics
- Technical expert in programmatic ecosystem
- Strong interpersonal and communication skills
8 skills required
Job Details
Description
WebMD is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race, ancestry, color, religion, sex, gender, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans status, or any other basis protected by law.
Job Summary:
As a Director, Digital Strategy, you will be an integral part of our team by leading analysts who are responsible for running and optimizing paid search, paid social and programmatic campaigns. In this role, you will provide team leadership as well as participate in strategic discussions with the team to achieve online marketing success for our clients
Responsibilities:
- Lead a team of Digital Marketers & Analysts across the Marketing Services organization to deliver client work and always-on campaigns
- Work closely with team members to meet client goals
- Analyze campaign metrics/data and provide insights and suggestions for campaign performance improvement
- Partner with account leaders across Omnichannel Services to refine the current strategy to deliver always-on data driven campaigns and how best to maximize the ROI for our customers
- Establish and refine best practices and frameworks for Digital Marketing and Advertising that leverages Healthgrades’ data and science to deliver immersive experiences that drive a behavioral change and can be assessed against ROI and KPI goals including patient acquisition and retention
Requirements:
- 6+ years of business experience with a strong track record of success in Digital Marketing, Analytics, Marketing Operations and/or Conversion Marketing
- Bachelor's degree or equivalent experience in a related field
- Excellent time management skills and the ability to meet deadlines
- Experience with advanced analytics reporting and managing large data sets
- Proficient in Google Ads, Facebook Ads, Google Analytics and Google Data Studio
- Technical expert level knowledge of strategy, planning and buying within the programmatic ecosystem: SSPs, DSPs, Ad Exchanges, Ad Networks and Trading Desks
- Strong interpersonal and communication skills
Compensation Considerations:
- Agency leadership
- Consulting/Account leadership
- Data Science or Software Development
- CRM integration and reporting
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About The Company
The WebMD Health Network includes WebMD, Medscape, MedicineNet, eMedicine, RxList, WebMDRx, Medscape Education, Frontline Medical Communications, MedSims, MediQuality, QxMD, Vitals.com, Jobson Healthcare, and WebMD Magazine. WebMD and our network of sites and mobile applications for consumers help them take an active role in managing their own health and wellness. Medscape and our network of sites and mobile applications for healthcare professionals help them improve their clinical knowledge and practice of medicine. In addition, WebMD Health Services provides customizable health and wellness solutions for employers and health plans that help them improve the health of their employee and plan participant populations.
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