Director, Disney DTC Pricing and Yield Management

The Director, Disney DTC Pricing and Yield Management will support the Direct-to-Consumer Business Team and report to the VP, Disney DTC Pricing and Yield Management. This position will provide day-to-day analytical and business modeling support to drive our pricing and yield management strategy globally. Tactically, the Director will play a key role in strengthening the DTC (Disney+, Hulu, Disney Bundle) annual pricing and promotional strategy, as well as aligning the optimal price points for all subscription products across the organization. This role requires developing a deep understanding of TWDC internal structure, business culture, and objectives while managing highly complex products and ambitious operating goals. This is a hands-on role and the right candidate will bring significant experience in pricing, value for money analysis, supply and demand analytics, consulting, and execution, along with a clear understanding of the streaming business model and its positioning within the larger entertainment landscape.     

Responsibilities: 

Collaborate with cross-functional teams spanning Data, Finance, Operations, Insights and Strategy

• Partner with Data to develop a robust pricing model based on a range of inputs, including actuals, on a global basis.
• Work closely with Finance to enable rapid and scalable scenario analysis of subscriber, revenue and operating income impacts of adjusting prices of subscription products.
• Provide strategic support to Operations in developing go-to-market and communications strategies for pricing and other promotional activities (e.g. winback offers, bundling).
• Collaborate with Insights and Strategy to translate customer survey data into customer reaction scenarios in the context of pricing options.

Drive consensus on optimal pricing for all subscription products

• Leverage a data-driven approach to generate buy-in from cross-functional partners and regional stakeholders on the most optimal pricing for Disney globally.
• Strengthen the DTC organization’s ability to use willingness to pay and value for money indicators to support pricing decisions.
• Champion an “always learning” pricing function and incessantly monitor consumer sentiment and spending behavior on Disney’s DTC entertainment services.
• Highlight potential benefits or shortfalls of other monetization opportunities with an emphasis on impacts to specific customer segments.

Qualifications:

• Minimum of 10 years of progressive work experience with specific expertise in dynamic pricing and yield management.
• Experience in entertainment, media, technology, marketing, or related disciplines.
• Exposure to people and organizations rooted in data, data engineering, and analytics. 
• Able to master exploratory data analysis, advanced reporting, data modeling and visualizations to serve the dual purpose of driving decision making and delivering fact-based actionable recommendations.
• Excellent written and oral communication skills across all levels and audiences.
• Strong interpersonal skills and proven ability to build relationships, influence decisions and drive results through internal partnerships at all levels.
• Ability to expertly field both internal and external business requests and manage changing priorities.
• Emotional intelligence with a proven track record of perceiving needs, adjusting quickly and handling ambiguity.
• Highly focused and results-oriented in supporting sophisticated, deadline-driven operations; able to identify goals and priorities and resolve issues in any project stage.
• Strong initiative and a willingness to get things done quickly and accurately. Strong planning and organizational skills, with the ability to drive projects to completion.
• Ability to function effectively in a highly charged executive environment, and the ability to discern when to act independently.
• Demonstrated business acumen with well-developed planning and analytical skills, using a global perspective.
• Highest degree of integrity supported by a flawless record of maintaining confidentiality.
• Undergraduate degree required, Graduate degree preferred.