Director, Industry Solutions - Education

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Education Industry Solutions, Director

Salesforce Industries is a growing and strategic constellation of clouds that spans over 13 business verticals. Salesforce is committed to and focused on increasing the innovation and efficiency of the education vertical with Education Cloud. To achieve this goal, we continue to build our Education Industry Solutions team, focused on delivering education technology solutions to help education institutions with the entire student lifecycle from recruiting and admissions, through the full student experience in and out of the classroom, to post-secondary & career success.

The Education Industry Solutions Director is responsible for being an industry expert to drive strategy, enable partners & the ecosystem, and work with product managers to create specific products and solutions to support school & student success. The team is one where self-directed individuals thrive, and one where your vision for increasing the impact of technology and education in the social change sector can be realized.

We are looking for a talented and passionate Education Industry Solutions Director, possessing a deep understanding of education market problems, common IT systems, and the extended partner ecosystem, to define technology solution sets and drive go-to-market strategy, execution, and positioning to help revolutionize the education market - from recruiting and admissions to student success and student information management to fundraising and grants management.

As part of the Industry Solutions team, this role will partner closely with Product Management, Product Development, Sales, Marketing, Alliances and Customer Success.  With a solid understanding of Salesforce technologies and the education market you will leverage a variety of channels to gain and quantify market insight, define major market success themes, and drive education-specific product innovation in support of overall strategy and revenue targets.

Your Impact

• Partner with the product management teams to determine new product/solution opportunities, lead qualitative and quantitative market and product research activities, build business cases to get internal buy-in & investment, inform solution/product pricing and positioning 

• Partner with product marketing teams to develop messaging and positioning for education products/solutions, including positioning and solutions for existing Salesforce products as well as industry-specific products and partnerships

• Work with sales, marketing, and solution engineering in developing content for demos, external messaging and development of marketing campaigns

• Support sales enablement efforts with the development of sales playbooks, enablement programs and trainings, and contributing to enablement activities for sales, sales engineering, and partners

• Collaborate with sales teams including account executives and sales engineers to support strategic sales opportunities and capture customer stories, lessons learned, critical product gaps, and architectural approaches addressing industry problems

• Develop relationships with key education partners and customers to help inform decision making and provide advocacy for our solutions in-market

• Drive awareness around education industry thought leadership, customer success, solutions, assets, partners and customer trailblazers

• Identify and execute on both short-term and medium-term solutions from within Salesforce’s evolving technology set which can meet immediate education needs and positively impact business objectives, including packaging, bundling, targeted/improved pricing strategies, and sales/marketing enhancements

Critical Skills

• 10+ years experience as a product manager/marketer (ideally for SIS product) or education market manager

• 2+ years in an education institution (ideally working for a university, community college or K-12 institution); a strong preference for experience in recruiting & admissions, advising, degree planning, registrar, communications, and/or fundraising 

• Intimate knowledge of current higher education products & applications and market needs

• Understanding of Salesforce products, AppExchange partners, partner consulting capabilities and solutions, and other portfolio of capabilities that can be used to build out the Education Industry Solutions portfolio

• Strong management and business skills required, along with the ability to present to and collaborate with different levels of management including executive leadership

• Highly organized, ability to coordinate activities to drive alignment and attainment of goals

• Skillful in collaboration and diplomacy to ensure smooth working relationships across matrixed teams

• Able to multitask in a fast paced environment and exercise a high degree of initiative in resolving issues and developing process enhancement recommendations

• Excellent team player able to work with virtual and global cross functional teams and lead through influence

• Excellent written and oral communication skills. Comfortable and effective in small group and large group presentations. Experience and a proven track of participating in industry forums and critical sales cycles. Compelling and accurate writing ability

• Passion for technology and its opportunity to better enable higher education. Flexible and adaptive

• Up to 10-30% travel including occasional international travel required

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