Director - International Market Expansion
Job Summary
Job Description
FanCode, India's premier sports destination, seeks a Director of International Market Expansion to spearhead its global growth. This crucial role involves identifying high-potential markets, crafting tailored strategies, and building impactful partnerships. Responsibilities include market research, developing market entry and go-to-market strategies, leading partner relationships, and collaborating with internal teams. The ideal candidate will have 10-12 years of experience leading market entry initiatives for media products, particularly in Asia-Pacific or the EU, with a strong understanding of sports industry trends. Data-driven decision-making, excellent communication, and cross-functional collaboration are essential.
Must have:
- 10-12 years experience in leading market entry initiatives for media products
- Strong understanding of sports industry trends
- Data-driven decision-making & excellent communication skills
- Cross-functional collaboration & strategic thinking
7 skills required
Job Details
FanCode is India’s premier sports destination committed to giving fans a highly personalised experience across content and merchandise for a wide variety of sports. Founded by sports industry veterans Yannick Colaco and Prasana Krishnan in March 2019, FanCode has over 100 million users. It has partnered with domestic, international sports leagues and associations across multiple sports.
In content, FanCode offers interactive live streaming for sports with industry-first subscription formats like Match, Bundle and Tour Passes, along with monthly and annual subscriptions at affordable prices.
Through FanCode Shop, it also offers fans a wide range of sports merchandise for sporting teams, brands and leagues across the world.
FanCode is ready to take its sports content platform to the global stage, and as the Director of Global Expansion, you will lead the way in establishing FanCode’s presence in high-potential markets worldwide.In this crucial role, you will identify the markets, untapped opportunities, craft tailored market strategies, and build impactful partnerships to bring FanCode’s vision to life. By delivering localised, fan-first experiences, you will play a key role in shaping FanCode’s journey to becoming a global leader in sports engagement.
Your Role
- Market Research & Feasibility Assessment: Evaluate high-potential market opportunities based on factors such as internet penetration, content trends, economic conditions, competition, and local consumer behavior, cultural preferences, and regulatory environments, while working with research teams to provide clear, data-driven insights
- Market Entry Strategy: Explore market entry approaches such as direct investment, joint ventures, partnerships, while exploring collaborations with local distributors (e.g., telcos, ISPs, device manufacturers, payment providers, etc) to accelerate entry
- Go-to-Market Strategy: Develop and execute tailored go-to-market strategies for new markets, including market positioning, user acquisition, content localisation, and partnership
- Partnership: Lead relationships with key partners, negotiating terms and structuring deals to ensure mutually beneficial outcomes that align with FanCode’s strategic goals and drive growth in target markets
- Cross-Functional Collaboration: Work closely with internal teams (content, marketing, legal, finance, product & tech) to ensure alignment of market expansion strategies with overall business objectives
Must-Have
- Minimum 10-12 years experience in leading market entry initiatives/ cross border expansion of media products, preferably in Asia Pacific or EU region, with some exposure to digital
- A Sports fan, with strong understanding of industry trends in the Sports industry
- Ability to think strategically and execute methodically. Adept at making data-driven decisions
- Excellent communication skills, with the ability to engage effectively with senior leadership and collaborate across teams
- People oriented and affable, should have an aptitude to keep pace in a dynamic environment
Dream Sports is India’s leading sports technology company with 250 million users, housing brands such as Dream11, the world’s largest fantasy sports platform, FanCode, India’s digital sports destination, and DreamSetGo, a sports experiences platform.
Dream Sports is based in Mumbai and has a workforce of close to 1,000 ‘Sportans’. Founded in 2008 by Harsh Jain and Bhavit Sheth, Dream Sports’ vision is to ‘Make Sports Better’ for fans through the confluence of sports and technology.
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