Director, Marketing
Job Summary
Job Description
As the Director of Marketing at AliveCor, you will be responsible for leading the overall marketing strategy, driving day-to-day marketing activities and collaborating with various teams. The role involves developing full-funnel marketing strategies for the B2B vertical in India, generating leads, and managing marketing initiatives. Responsibilities also include developing sales enablement materials, optimizing campaigns, and managing the company's presence on e-commerce platforms. Furthermore, you will oversee budgets, manage creative projects, and ensure consistent brand communication.
Must have:
- 10+ years of B2B marketing experience in healthcare or technology.
- Exceptional written and verbal communication skills.
- Proven track record of driving projects to completion.
- Bachelor’s degree in Marketing or a related field.
Perks:
- Hybrid working model
- Flexible and generous vacation policy
- Maternity / Paternity Leave/ Adoption/ Commissioning leave
- Generous Medical Benefits
- Metro connectivity from office
- A supportive, collaborative group of people
3 skills required
Job Details
Why join AliveCor ?
At AliveCor, we imagine a healthier world powered by access to personalised intelligent information. We're on a mission to be the world’s heart health partner by enabling access to quality heart care for everyone. AliveCor has pioneered over-the-counter medical ECG devices and continues to lead the way in empowering consumers and patients to take care of their heart. Using our FDA-cleared medical-grade hardware and software, millions of users have taken more than 200 million heart health measurements and counting.
Our vibrant team of people are attracted to AliveCor because they want to build something meaningful -- and AliveCor delivers: every day, customers tell us that we’ve saved lives. Join us in our mission!
The Opportunity:
AliveCor is the most clinically validated personal ECG technology, trusted and recommended by leading cardiology practices in the United States and around the world. We value research, working in collaboration with hospitals and research groups, and supporting internal research in artificial intelligence and machine learning.
In your role as the Director of Marketing, you’ll be responsible for developing and leading overall marketing strategy, driving day-to-day marketing activities reaching a variety of target audiences and will work collaboratively with our media, product, B2B/B2C and analytics teams to continually innovate and optimize marketing initiatives within India and APAC. We’re looking for someone who is very hands on, detail-oriented and capable of working on multiple projects in parallel.
This role requires the candidate to be based out of our office in Bangalore, India.
Roles and Responsibilities:
- Develop and lead full-funnel marketing strategy for B2B vertical in India.
- Drive qualified leads for India B2B sales team using strategic and targeted marketing initiatives that leverage healthcare industry best practices.
- Lead delivery of all B2B marketing initiatives spanning video, digital, email, website, print, conferences, and more.
- Develop sales enablement materials to support India enterprise sales team in converting top of the funnel leads.
- Work with Google and relevant platforms to ensure campaigns are optimised and driving website traffic and lead form completion conversion
- Manage presence on e-commerce platforms such as Amazon and Shopify, optimizing for lead generation, engagement and conversion
- Oversee, and track budgets for all digital media and effectiveness of media spend via ROAS
- Day-to-day oversight and management of our creative projects managed through internal resources and external agencies: including new project briefings, managing priorities and building out production schedules to ensure projects are delivered on message and on time.*
- Work closely with the global marketing team to ensure all communications are consistent with the overall brand and organisational standards.
- Work closely with the local India sales team for alignment on target audiences, lead generation opportunities, local healthcare and buyer behaviour dynamics, and to understand the overall competitive landscape.
Qualifications and Skills:
- 10+ years of B2B experience in a marketing role within the healthcare or technology field.
- Extensive project management experience with ability to lead projects beginning to end, seek feedback and consensus among stakeholders and a discipline for being highly organised.
- Exceptional written and verbal communications skills
- A proven track record of driving projects to completion
- A self-starter who knows what’s required to get stuff done
- A creative approach to problem solving, and the ability to problem-solve in real-time
- Success working cross-functionally and influencing teams
- A passion for AliveCor’s mission to help all people with chronic conditions live better and lead healthier lives
- A Bachelor’s degree in Marketing, Communications, Business or related field
Perks and benefits
We strive to make your life outside work as smooth as possible while you're at work, and we offer a long list of benefits to make that happen.
- Hybrid working model
- Flexible and generous vacation policy
- Maternity / Paternity Leave/ Adoption/ Commissioning leave
- Generous Medical Benefits: Above market family floater medical insurance coverage including both parents or parents-in-law
- Metro connectivity from office
- A supportive, collaborative group of people who understand that success depends on the team
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