Director, Marketing Data & Integration
Job Summary
Job Description
The Director, Marketing Data & Integration is a strategic leadership role at Zones, responsible for developing and implementing data-driven marketing strategies to drive business growth. This individual will manage marketing technology, data analytics, and system integrations to ensure a seamless flow of information across all marketing and sales channels. The role involves defining and implementing a data strategy, establishing data governance, managing marketing technology platforms, developing analytics models, leading a team, collaborating across functions, optimizing processes, and managing vendors. The Director will partner with teams to enhance reporting and improve data-driven decision-making. This will involve leading cross-functional projects to streamline operations, enhance reporting capabilities, and improve data-driven decision-making.
Must have:
- 10+ years experience in marketing operations and system integration.
- Expert in D365 CRM and Martech integrations.
- Excellent project management and organizational skills.
- Proficiency in leveraging data and reporting tools.
Good to have:
- Working knowledge of Wrike, HubSpot, Salesforce and marketing automation platforms.
- Experience building and managing partner portals.
- Proven ability to work closely with a sales organization.
- Strong negotiation skills.
Perks:
- Comprehensive Benefits package including medical, dental, and vision coverage.
- Life insurance and disability insurance.
- 401(k) plan with matching provision.
- Paid time off and personal sick leave.
11 skills required
Job Details
Company Overview:
When it comes to IT solution providers, there are a lot of choices. But when it comes to providers with innovative and differentiating end-to-end service offerings, there’s really only one: Zones – First Choice for IT.TM
Zones is a Global Solution Provider of end-to-end IT solutions with an unmatched supply chain. Positioned to be the IT partner you need, Zones, a Minority Business Enterprise (MBE) in business for over 35 years, specializes in Digital Workplace, Cloud & Data Center, Networking, Security, and Managed/Professional/Staffing services. Operating in more than 120 countries, leveraging a robust portfolio, and utilizing the highest certification levels from key partners, including Microsoft, Apple, Cisco, Lenovo, Adobe, and more, Zones has mastered the science of building digital infrastructures that change the way business does business ensuring whatever they need, they can Consider IT Done. Follow Zones, LLC on Twitter @Zones, and LinkedIn and Facebook.
Position Overview:
The Director, Marketing Data & Integration is a strategic leadership role responsible for developing and implementing data-driven marketing strategies that drive business growth for Zones. This individual will lead the end-to-end management of marketing technology, data analytics, and system integrations to ensure a seamless flow of information across all marketing and sales channels and platforms. The ideal candidate is both a strategic thinker and a hands-on leader who can collaborate with cross-functional teams, optimize marketing processes, and deliver results that shift the way we do marketing.
What you’ll do as the Director, Marketing Data & Integration:
The requirements below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. This job description is not intended to be a comprehensive list of the duties and responsibilities of the position, and the duties and responsibilities may change without notice.
Data Strategy & Governance
- Define and implement a comprehensive data strategy that aligns with overall marketing and organizational objectives.
- Establish data governance frameworks, ensuring data integrity, accuracy, and compliance with industry regulations (e.g., GDPR).
- Develop and launch ongoing customer acquisition and retention program.
Marketing Technology Stack
- Evaluate, select, and manage the marketing technology platforms (D365 CRM, Marketing Automation, Analytics Tools) to enhance lead generation, campaign tracking, and reporting.
- Oversee system integrations to ensure seamless data flow and efficient processes across the marketing, sales, and customer service ecosystems – data integration with D365 CRM for sales visibility.
- Develop partner portal for marketing partners to see MDF, invoices, pop and results.
Analytics & Insights
- Develop and maintain advanced analytics models and PowerBI dashboards to measure campaign effectiveness, customer engagement, and marketing ROI by partner.
- Translate data into simple reports and present recommendations to senior leadership for continuous optimization of marketing strategies.
Team Leadership & Development
- Build, mentor, and manage a high-performing team of data analysts, marketing technologists, and integration specialists.
- Foster a collaborative culture of continuous learning and improvement, encouraging knowledge-sharing across functional teams.
Cross-Functional Collaboration
- Partner closely with IT, Sales, Product, and Finance teams to ensure alignment of data strategies and marketing objectives.
- Lead cross-functional projects to streamline operations, enhance reporting capabilities, and improve data-driven decision-making.
Process Optimization & Efficiency
- Identify opportunities to automate workflows and implement best practices in data management and integration.
- Drive marketing process improvements to reduce operational costs and increase team productivity.
Vendor & Stakeholder Management
- Manage external vendor relationships, including negotiation of contracts and evaluation of performance.
- Collaborate with internal and external stakeholders to ensure successful deployment and adoption of marketing systems and tools.
What you will bring to the team:
- Bachelor's degree required
- 10+ years of proven experience in marketing operations and system integration in B2B technology companies, IT/AV distribution or reseller preferred.
- Expert in D365 CRM and Martech integrations with CRM.
- Working knowledge of Wrike, HubSpot, Salesforce and marketing automation platforms.
- Excellent project management and organizational skills with the ability to prioritize and multitask in a fast-paced environment.
- Proficiency in leveraging data and reporting tools to drive informed decision-making, including the ability to analyze, interpret, and act upon data insights effectively.
- Experience building and managing partner portals.
- Proven ability to work closely and successfully with a sales organization.
- Ability to work very independently and collaborate with cross-functional teams.
- Strong analytics, reporting, and written communication skills.
- Strong negotiation skills.
- Rigorous attention to detail and focus on quality of deliverables.
- Strong communication and interpersonal skills to build relationships across sales, marketing and external vendors and associates.
- Creative thinking and problem-solving abilities to develop innovative marketing initiatives.
Qualified candidates can expect a salary range of $140,000 - $155,000
Zones offers a comprehensive Benefits package
While we’re committed to providing top-tier solutions, we’re just as committed to supporting our own team. Our team members enjoy a variety of comprehensive benefits, including medical, dental and vision coverage, life insurance, disability insurance, a 401(k) plan with matching provision, and many more. Generally, Zones currently offers paid time off and personal sick leave in compliance to individual state requirements.
While we’re committed to providing top-tier solutions, we’re just as committed to supporting our own team. Our team members enjoy a variety of comprehensive benefits, including medical, dental and vision coverage, life insurance, disability insurance, a 401(k) plan with matching provision, and many more. Generally, Zones currently offers paid time off and personal sick leave in compliance to individual state requirements.
At Zones, work is more than a job – it is an exciting career on a global team that is client centric, has a passion for technology, embraces change and lifelong learning in a collaborative culture. And as a Minority Business Enterprise, a Corporate Plus member of the Northwest Minority Supplier Development Council, and an Equal Employment Opportunity Employer, our community is just as diverse. If you’re interested in working on the cutting edge of IT innovation, sales, engineering, operations, administration, and more, Zones is the place for you!
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status or on the basis of disability.
Zones participates in E-Verify. E-Verify is a system that compares information from a team member’s Form I-9 to federal records to confirm their eligibility to work in the United States.
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