Director of Digital Strategy, Social Media & Content, NBA 2K

Who We Are

2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO). Founded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Our studios responsible for developing 2K’s portfolio of world-class games across multiple platforms, include Visual Concepts, Firaxis, Hangar 13, CatDaddy, Cloud Chamber, 31st Union, HB Studios, and 2K SportsLab. Our portfolio of titles is expanding due to our global strategic plan, building and acquiring exciting studios whose content continues to inspire all of us! 2K publishes titles in today’s most popular gaming genres, including sports, shooters, action, role-playing, strategy, casual, and family entertainment.

Our team of engineers, marketers, artists, writers, data scientists, producers, thinkers and doers, are the professional publishing stewards of 2K’s portfolio currently includes several AAA, sports and entertainment brands, including global powerhouse NBA®️ 2K,  renowned BioShock®️, Borderlands®️, Mafia, Sid Meier’s Civilization®️ and XCOM®️ brands; popular WWE®️ 2K and WWE®️ SuperCard franchises, TopSpin 2K25, as well as the critically and commercially acclaimed PGA TOUR®️ 2K

At 2K, we pride ourselves on creating an inclusive work environment, which means encouraging our teams to Come as You Are and do your best work! We encourage ALL applicants to explore our global positions, even if they don’t meet every requirement for the role.  If you're interested in the job and think you have what it takes to work at 2K, we encourage you to apply!

What We Need

Are you a visionary digital leader with a passion for basketball and gaming? Do you thrive on building vibrant online communities and crafting compelling content that resonates with millions? If so, we have an exciting opportunity to join the NBA 2K team as our Director of Digital Strategy, Social Media, and Content.

Reporting to the Senior Director of Global Marketing, you will be the driving force behind our global fan engagement strategy. Your mission will be to define and amplify NBA 2K's presence across all digital channels, establishing us as the leading and most trusted voice in basketball culture. You will spearhead both our owned and earned media efforts, connecting with our audience in meaningful and innovative ways.

The role will be based out of our Novato, CA office but will also require occasional travel to our partners and our global offices to establish close working relationships with local teams.

What You Will Do

Shape the Future of NBA 2K Fan Engagement

• Global Social Vision: Develop and implement platform-specific global social media strategies that elevate the NBA 2K brand and foster a thriving community.

• Audience-First Approach: Partner closely with Global Insights to map platform strategies to specific audience segments, ensuring content resonates and drives engagement.

• Strategic Playbooks: Create and implement comprehensive Social Media Playbooks, including content strategies for local teams.

• Platform Mastery: Lead our presence across key social platforms including Instagram, Facebook, X (formerly Twitter), TikTok, LinkedIn, Twitch, Discord, and YouTube. Proactively identify emerging trends and platforms to keep NBA 2K at the forefront of digital engagement.

• Ronnie 2K Synergy: Collaborate closely with the Energy Marketing Team to ensure alignment and amplification across Ronnie 2K's channels.

• Growth & Engagement Focus: Define clear growth and engagement goals for each platform, meticulously tracking progress throughout campaign cycles.

• Cross-Functional Collaboration: Partner seamlessly with Brand, Product, and Creative teams to develop and test innovative platform features and products aligned with the global strategy.

• Mode & Sub-Brand Strategy: Collaborate with Product Marketing to assess the viability of mode-specific sub-brands and develop associated digital strategies and execution plans.

• Brand Aesthetic Leadership: Work alongside Global Marketing, Brand, and Creative teams to evolve and maintain a consistent and compelling visual identity for NBA 2K across all digital touchpoints.

• Content Innovation: Establish and manage the global content development calendar, prioritizing optimization and the creation of platform-exclusive content across various formats to achieve business objectives.

• Data-Driven Decisions: Own the data and analytics management and reporting process across all social platforms, leveraging insights to inform strategic decision-making, identify optimization opportunities, and drive continuous improvement through testing and learning.

• Social ROI Advocate: Educate the broader organization on the value and commercial application of social marketing within the overall marketing funnel.

• Organic & Paid Synergy: Partner with media teams to develop cohesive organic and paid media strategies across all social platforms.

What Will Make You A Great Fit

• Social Media Expertise: A deep and current understanding of all social media platforms (established and emerging), proven audience growth tactics, and a track record of creative and relatable storytelling through social media. You can identify and capitalize on new global brand opportunities.

• Paid Influencer Acumen: Experience working closely with centralized influencer teams to identify key talent and develop impactful activation strategies throughout the game lifecycle.

• Analytical Prowess: A strong ability to analyze data, measure performance against KPIs, and translate insights into actionable recommendations for ongoing and future optimization.

• Exceptional Communication Skills: The ability to effectively influence and collaborate within a matrix organization, across departments, and with international teams.

• Proven People Leadership: Experience providing strong direction and leadership to diverse teams, fostering trust and credibility with direct reports and cross-functional stakeholders.

• Basketball & Gaming Passion: A genuine passion for basketball and video gaming is essential.

• NBA Knowledge: A strong understanding of the NBA, its athletes, and its culture is critical for developing relevant brand strategies and content.

• Video Game Savvy: Extensive knowledge of video games, particularly the different modes within NBA 2K and the audiences that engage with them.

As an equal opportunity employer, we are committed to ensuring that qualified individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform their essential job functions, and to receive other benefits and privileges of employment. Please contact us if you need reasonable accommodation.

Please note that 2K Games and its studios never uses instant messaging apps or personal email accounts to contact prospective employees or conduct interviews and when emailing, only use 2K.com accounts. 

The pay range for this position in California at the start of employment is expected to be between $170,200 and $250,000 per Year. However, base pay offered is based on market location, and may vary further depending on individualized factors for job candidates, such as job-related knowledge, skills, experience, and other objective business considerations. Subject to those same considerations, the total compensation package for this position may also include other elements, including a bonus and/or equity awards, in addition to a full range of medical, financial, and/or other benefits. Details of participation in these benefit plans will be provided if an employee receives an offer of employment. If hired, employee will be in an 'at-will position' and the company reserves the right to modify base salary (as well as any other discretionary payment or compensation or benefit program) at any time, including for reasons related to individual performance, company or individual department/team performance, and market factors.

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