Director of Growth, New Ventures

About us

Pomelo Care is a multi-disciplinary team of clinicians, engineers and problem solvers who are passionate about improving care for moms and babies. We are transforming outcomes for pregnant people and babies with evidence-based pregnancy and newborn care at scale. Our technology-driven care platform enables us to engage patients early, conduct individualized risk assessments for poor pregnancy outcomes, and deliver coordinated, personalized virtual care throughout pregnancy, NICU stays, and the first postpartum year. We measure ourselves by reductions in preterm births, NICU admissions, c-sections and maternal mortality; we improve outcomes and reduce healthcare spend.

As Pomelo expands its offering to new verticals in women’s health, we are seeking a Director of Growth to own marketing efforts for our new ventures. We are looking for a metrics-obsessed self-starter who loves building from the ground up.

Role Description

Your North Star: You will serve as the primary owner of new growth channels to drive DTC strategy for our new ventures. 

In this role you will: 

• Develop new marketing channels and strategies to support growth of our new offerings
• Define the foundation for DTC marketing at Pomelo, including segmentation and targeting, messaging, and infrastructure required to support these growth efforts
• Work quickly to stand up tests across paid (both variable and fixed) and non-paid channels; continuously test and iterate on channel, creatives, messaging, and audience targeting to improve performance
• Ensure efficient cost per MQL and acquired patient, in line with company targets
• Lead marketing budget planning, forecasting, and spend allocation to maximize efficiency while driving scalable patient acquisition
• Define and track key performance metrics, enlisting the necessary analytics tools to make data-driven marketing decisions
• Recommend and manage selection and output of freelancers and agencies to support growth objectives

Who you are

• 7+ years of experience in growth marketing, performance marketing, or lead generation, with at least 2+ years of management experience
• Proven track record of building and scaling growth marketing efforts in a high-growth DTC business; bonus if in health tech space
• Expertise in lead generation across both paid and non-paid digital channels, including paid search, social, affiliate marketing, email, and SEO
• Deep analytical mindset with experience managing marketing budgets and forecasts and running A/B tests to continuously improve engagement, conversion, and ROI using metrics
• Eager to wear multiple hats as a “doer” who will do what is required to scale patient growth efficiently and rapidly without a full team on day 1
• Excellent written and verbal communication skills, with the ability to influence senior stakeholders
• Strong perspective on how to source top marketing talent for both full-time employment and short-term engagements (e.g. freelancers and agencies)
• Experience and proven results in 0-1 growth marketing environment that required testing & learning, iterating, and building new channels from scratch

Bonus points if you have any of the following

• Experience working in the health tech space, especially in women’s health
• Experience supporting company branding exercises with a growth marketing lens
• Experience pinch-hitting with content creation 

Why you should join our team

By joining Pomelo, you will get in on the ground floor of a fast-moving, well-funded, and mission-driven startup where you will have a profound impact on the patients we serve. And you'll learn, grow, be challenged, and have fun with your team while doing it. We strive to create an environment where employees from all backgrounds are respected. We value working across disciplines, moving fast, data-driven decision making, learning, and always putting the patient first. We also offer:

• Competitive healthcare benefits
• Generous equity compensation
• Unlimited vacation
• Membership in the First Round Network (a curated and confidential community with events, guides, thousands of Q&A questions, and opportunities for 1-1 mentorship)

At Pomelo, we are committed to hiring the best team to improve outcomes for all mothers and babies, regardless of their background. We need diverse perspectives to reflect the diversity of problems we face and the population we serve. We look to hire people from a variety of backgrounds, including but not limited to race, age, sexual orientation, gender identity and expression, national origin, religion, disability, and veteran status.

Our salary ranges are based on paying competitively for our company’s size and industry, and are one part of the total compensation package that also includes equity, benefits, and other opportunities at Pomelo Care. In accordance with New York City, Colorado, California, and other applicable laws, Pomelo Care is required to provide a reasonable estimate of the compensation range for this role. Individual pay decisions are ultimately based on a number of factors, including qualifications for the role, experience level, skillset, geography, and balancing internal equity. A reasonable estimate of the current salary range is $175,000-190,000. We expect most candidates to fall in the middle of the range. We also believe that your personal needs and preferences should be taken into consideration, so we allow some choice between equity and cash.

Potential Fraud Warning

Please be cautious of potential recruitment fraud. With the increase of remote work and digital hiring, phishing and job scams are on the rise with malicious actors impersonating real employees and sending fake job offers in an effort to collect personal or financial information.

Pomelo Care will never ask you to pay a fee or download software as part of the interview process with our company. Pomelo Care will also never ask for your personal banking or other financial information until after you have signed an offer of employment and completed onboarding paperwork that is provided by our People Operations team. All official communication with Pomelo Care People Operations team will come from domain email addresses ending in @pomelocare.com.

If you receive a message that seems suspicious, we encourage you to pause communication and contact us directly at careers@pomelocare.com  to confirm its legitimacy. For your safety, we also recommend applying only through our official Careers page. If you believe you have been the victim of a scam or identity theft, please contact your local law enforcement agency or another trusted authority for guidance.