Director of Marketing Analytics

Team Name:

Global Insights

Job Title:

Director of Marketing Analytics

Requisition ID:

R024749

Job Description:

Job Title: Associate Director/Director of Marketing Analytics | Irvine, CA

Department: Analytics

Location: Irvine, CA

Your Mission:

Blizzard Entertainment is seeking an Associate Director or Director of Marketing Analytics to lead efforts in unifying and analyzing marketing performance across all channels and activities. This role will deliver holistic insights that enable impactful marketing decisions and strategy. You will build and lead a team focused on advanced analytics, experimentation, and reporting to inform everything from campaign effectiveness to brand and audience resonance. This role is anticipated to be a hybrid work position, with some work on-site and some work-from-home. The potential home studio for this role is Irvine, CA.

Responsibilities

• Leadership and Team Management
  • Manage, mentor, and grow a team of analytics professionals to deliver actionable insights across marketing initiatives.
  • Establish a culture of curiosity, collaboration, and data-driven decision-making within the team and with cross-functional partners.
• Comprehensive Marketing Analytics
  • Develop and deliver holistic campaign performance reporting, analyzing outcomes across owned, earned, and paid channels.
  • Lead the development of audience insights, message/channel resonance analytics, and product positioning effectiveness to inform marketing strategies.
  • Partner with cross-functional teams to support Go-to-Market (GTM) planning with robust insights and scenario planning.
  • Build frameworks for reporting on brand and influencer initiatives, providing visibility into performance and ROI.
• Baseline Reporting and Tools
  • Oversee the creation and maintenance of unified data models, dashboards, and self-service tools to empower teams with accessible, accurate marketing data.
  • Drive reporting across a wide range of channels, including social listening, ASO/SEO, 1st-party web, 2nd-party promotions, and beyond.
  • Ensure rigor in experimentation reporting, including A/B testing, to guide marketing innovation.
• Collaboration and Communication
  • Partner with marketing, creative, and product teams to inform strategy with clear and compelling analytics storytelling.
  • Present insights to senior executives, ensuring clarity and alignment on key metrics and opportunities.
  • Work closely with engineers and data scientists to ensure data pipelines and models meet business needs.
  • Partner with consumer insights team on audience insights, awareness tracking, and advertising effectiveness studies

What you bring to the table: 

Priorities can often change in a fast-paced environment like ours, so this role includes, but is not limited to, the following responsibilities:

Minimum Requirements

• Proven experience leading data analytics teams with a focus on marketing analytics, audience insights, and campaign measurement.
• Strong problem-solving skills with the ability to turn complex data into actionable insights.
• Expertise in SQL and a strong understanding of data visualization tools like Tableau or Power BI.
• Ability to communicate complex data concepts to both technical and non-technical audiences, including senior executives.
• Experience building frameworks for reporting and experimentation in marketing contexts.
• Familiarity with cloud computing platforms (e.g., Google Cloud Platform, AWS, or Azure) and big data tools.

Extra Points

• Experience in the gaming or entertainment industries.
• Knowledge of audience listening tools and ASO/SEO analytics.
• Familiarity with marketing tools and platforms such as CRM systems and social media analytics tools.
• Proficiency in Python or R for statistical analysis.
• Master’s degree in Analytics, Marketing, Business, or a related field.

Your Platform

 

Best known for iconic video game universes including Warcraft®, Overwatch®, Diablo®, and StarCraft®, Blizzard Entertainment, Inc. (www.blizzard.com), a division of Activision Blizzard, which was acquired by Microsoft (NASDAQ: MSFT), is a premier developer and publisher of entertainment experiences. Blizzard Entertainment has created some of the industry’s most critically acclaimed and genre-defining games over the last 30 years, with a track record that includes multiple Game of the Year awards. Blizzard Entertainment engages tens of millions of players around the world with titles available on PC via Battle.net®, Xbox, PlayStation, Nintendo Switch, iOS, and Android.

 

Our World

Activision Blizzard, Inc., is one of the world's largest and most successful interactive entertainment companies and is at the intersection of media, technology and entertainment. We are home to some of the most beloved entertainment franchises including Call of Duty®, World of Warcraft®, Overwatch®, Diablo®, Candy Crush™ and Bubble Witch™. Our combined entertainment network delights hundreds of millions of monthly active users in 196 countries, making us the largest gaming network on the planet!

Our ability to build immersive and innovative worlds is only enhanced by diverse teams working in an inclusive environment.  We aspire to have a culture where everyone can thrive in order to connect and engage the world through epic entertainment. We provide a suite of benefits that promote physical, emotional and financial well-being for ‘Every World’ - we’ve got our employees covered!

The videogame industry and therefore our business is fast-paced and will continue to evolve. As such, the duties and responsibilities of this role may be changed as directed by the Company at any time to promote and support our business and relationships with industry partners.

 

We love hearing from anyone who is enthusiastic about changing the games industry. Not sure you meet all qualifications? Let us decide! Research shows that women and members of other under-represented groups tend to not apply to jobs when they think they may not meet every qualification, when, in fact, they often do! We are committed to creating a diverse and inclusive environment and strongly encourage you to apply. 

 

We are committed to working with and providing reasonable assistance to individuals with physical and mental disabilities. If you are a disabled individual requiring an accommodation to apply for an open position, please email your request to accommodationrequests@activisionblizzard.com. General employment questions cannot be accepted or processed here. Thank you for your interest.

 

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, gender identity, age, marital status, veteran status, or disability status, among other characteristics.

Rewards

We provide a suite of benefits that promote physical, emotional and financial well-being for ‘Every World’ - we’ve got our employees covered!  Subject to eligibility requirements, the Company offers comprehensive benefits including:

• Medical, dental, vision, health savings account or health reimbursement account, healthcare spending accounts, dependent care spending accounts, life and AD&D insurance, disability insurance;
• 401(k) with Company match, tuition reimbursement, charitable donation matching;
• Paid holidays and vacation, paid sick time, floating holidays, compassion and bereavement leaves, parental leave;
• Mental health & wellbeing programs, fitness programs, free and discounted games, and a variety of other voluntary benefit programs like supplemental life & disability, legal service, ID protection, rental insurance, and others;
• If the Company requires that you move geographic locations for the job, then you may also be eligible for relocation assistance.

Eligibility to participate in these benefits may vary for part time and temporary full-time employees and interns with the Company.  You can learn more by visiting https://www.benefitsforeveryworld.com/.

In the U.S., the standard base pay range for this role is $154,100.00 - $285,084.00 Annual. These values reflect the expected base pay range of new hires across all U.S. locations. Ultimately, your specific range and offer will be based on several factors, including relevant experience, performance, and work location. Your Talent Professional can share this role’s range details for your local geography during the hiring process. In addition to a competitive base pay, employees in this role may be eligible for incentive compensation. Incentive compensation is not guaranteed. While we strive to provide competitive offers to successful candidates, new hire compensation is negotiable.