Director of Marketing Analytics

2 Months ago • All levels • Marketing

Job Summary

Job Description

As Director of Marketing Analytics at SciPlay, you will lead the analytics function across user acquisition, retention, and monetization efforts. Your responsibilities include developing and executing marketing analytics frameworks for user acquisition, paid media, and ASO. You will drive measurement strategies, design A/B tests, and analyze player behavior. The role involves leading marketing data science projects and building a high-performing analytics team. This position requires a strategic and data-driven approach to optimize campaigns and shape growth strategies.
Must have:
  • 8+ years in marketing analytics or growth analytics.
  • Expertise with mobile attribution platforms.
  • Strong SQL skills and familiarity with Python/R.
  • Excellent communication and business mindset.
  • Experience leading and mentoring analytics teams.

Job Details

SciPlay, is a global leader focused in providing an ever-expanding portfolio of robust iGaming and Social Casino solutions to the global gaming industry. To put it simply - we make Mobile and Facebook games that are fun to play, fun to make, and we're growing like crazy! SciPlay's reach is made possible by the expertise of our rock star teams and game makers. Want to be part of a fast-paced company that lands in the Top 1% of Social Casino games? See more details below!

Position Summary

We are seeking a strategic, data-driven Director of Marketing Analytics to lead and scale our analytics function across user acquisition, retention, and monetization efforts. In this role, you will transform complex data into actionable insights that drive performance for our mobile game portfolio. You’ll collaborate closely with marketing, product, data, and finance teams to guide decisions, optimize campaigns, and help shape growth strategies across global markets.

Key Responsibilities:

  • Lead the development and execution of marketing analytics frameworks for user acquisition (UA), paid media, influencer campaigns, and ASO.
  • Drive measurement and attribution strategies (including SKAN, MMPs) to optimize ROAS and LTV across channels and geographies.
  • Partner with UA, creative, and product teams to design experiments (A/B tests), interpret results, and recommend actions.
  • Oversee marketing data science projects including various models such as LTV, MMM, Churn and more.
  • Analyze player funnel behavior and segment performance to inform targeting and creative strategy.
  • Build and mentor a high-performing marketing analytics team.

Qualifications:

  • 8+ years in marketing analytics or growth analytics, preferably in the mobile gaming industry.
  • Deep expertise with mobile attribution platforms (e.g., AppsFlyer, Adjust, Singular).
  • Strong SQL skills; Good familiarity with Python, R, or similar tools.
  • Strategic thinker with excellent communication skills and a business-oriented mindset.
  • Experience leading and mentoring analytics teams.
  • Solid foundation in statistics, predictive modeling, and data architecture.

Qualifications

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About The Company

SciPlayis a leading developer and publisher of digital games on mobile and web platforms, providing highly entertaining free-to-play games that millions of people play every day for their authenticity, engagement and fun.SciPlaycurrently offers nine core games, including social casino games Jackpot Party Casino, Gold Fish Casino Slots, Hot Shot Casino and Quick Hit Slots, and casual games MONOPOLY Slots, Bingo Showdown, 88 Fortunes Slots, Backgammon Live and Solitaire Pet Adventure with offices all over the world!

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