Director of Product Marketing

3 Months ago • 15 Years + • Product

Job Summary

Job Description

The Director of Product Marketing will drive product and go-to-market (GTM) strategy across the tonies business. Responsibilities include building market context, establishing product positioning and messaging, leading packaging strategy, driving global GTM plans for product launches, and fostering customer retention. The ideal candidate will have 15+ years of experience in product marketing at global consumer brands, particularly in kids' products, with omnichannel retail experience across NA and EMEA. Strong leadership, communication, and collaboration skills are essential. The role involves developing and executing global product messaging, competitive analysis, pricing strategies, sales enablement, and customer insights to boost customer acquisition, retention, and expansion.
Must have:
  • 15+ years product marketing experience
  • Global consumer brand experience (kids' products)
  • Omnichannel retail experience (NA & EMEA)
  • Global product messaging & positioning expertise
  • GTM strategy, sales enablement, customer insights
  • Excellent communication & collaboration skills
Perks:
  • Global Teamwork
  • Flexible Working
  • Continuous Learning
  • Language Learning & Relaxation
  • Discounts on tonies products
  • 30 days paid annual leave + additional days off
  • toniecation days (unpaid leave)
  • Mobility options (transport ticket, parking, bicycle)
  • Enhanced Security (pension plans, insurance)

Job Details

About tonies:
tonies is the world’s largest interactive audio platform for children with around 8 million Tonieboxes and more than 100 million Tonies figurines sold. The intuitive and award-winning audio system has changed the way young children play and learn independently with its child-safe, wireless, and screen-free approach. As the original category creator in interactive audio for children, tonies stands apart in its pioneering approach and market leadership.

Tonieboxes have been activated in over 100 countries, the content portfolio includes more than 1,100 Tonies figurines in several languages. Since its inception, tonies has achieved significant milestones, including listing on the Frankfurt Stock Exchange in November 2021 as well as a globally present team of over 550 dedicated professionals operating from various countries.

Joining our tonies team means being part of an inspiring mission to create innovative and meaningful experiences for children around the world. Together, we’re shaping the future of play, learning, and imagination.
You as part of tonies:
We are seeking an experienced product marketing leader to drive product and GTM strategy across the business. You will be the expert on our customer needs, drive messaging and positioning strategy, influence the product roadmap with customer and competitive insights, and orchestrate the production of compelling content and enablement across the organization.
Your tasks and responsibilities will include:

Drive market context. Builds and maintains the necessary “outside-in” context of the market, consumers and competitors for the organization. Help shape the organziations’ perspective on what should we build for who, closely collaborating with global consumer insights, product and content teams.

Positioning and messaging. Establish a differentiated positioning and narrative for individual segments within the product portfolio. Define the market opportunity, target customer, buyer persona and create clear communications that accelerate them through the purchasing funnel. Establish clear value propositions for consumer and retailer communications.

Packaging. Leads the development and management of the packaging strategy, collaborating with the brand team on the execution. Develop product bundles, promotional, and point of purchase messaging and executions.

GTM and product launch. Drive the global GTM plan for product launches including on time delivery of the strategy and global toolkit to ensure local success. Global toolkit includes the briefing, strategy content, partnerships, and activations. It also includes development of retail and internal support materials.

Customer Retention. Develop understanding of customer lifetime for specific product segments and how to then transition customers seamlessly across the product portfolio.
What we are looking for:
  • **Candidates must be currently located in the UK (London), France (Paris), the US (Boston) or Germany (ideally Düsseldorf)**

  • 15+ years of product marketing experience at global consumer brands, particularly those focused on kids' products or related industries, with significant exposure to omnichannel retail across NA and EMEA markets.
  • Proven leadership for global  product messaging, competitive analysis and positioning, product launch management, pricing, GTM strategy, sales enablement, and customer insights to inform strategic campaigns that help drive customer acquisition, retention, and expansion.

  • Clear wins in developing and executing  product messaging and positioning globally for consumers that disrupted the marketplace. 

  • Excellent collaboration and organization skills, excelling at both high-level thinking and execution as well as influencing and inspiring others to achieve a common goal.

  • Exceptional written and verbal communication skills. This role demands someone who superpower is communicating effectively across multiple stakeholders.

  • BS/BA degree in Marketing, Business, Product Development, or related field (MBA highly preferred)

Why tonies?
Benefits vary by location; the details below apply to our Germany-based roles.
  • Global Teamwork: We collaborate across departmental and country borders on our vision to bring the Toniebox into every child's room in the world.
  • Come as you are: This applies not only to the dress code but also to everything else. Because only where you truly feel comfortable can you give your best.
  • Mobility: Choose the option that suits you best - a Deutschlandticket (public transport ticket) for unlimited mobility, a monthly contribution for an office parking space, a leasing bicycle, or a remote work subsidy.
  • Enhanced Security: Benefit from subsidies for company pension plans, occupational pension schemes, and occupational disability insurance.
  • Rest & Time Off: Enjoy 30 days of paid annual leave as well as three additional days off such as Rosenmontag, Christmas Eve, and New Year's Eve. After one year of employment, you can also use up to 10 "toniecation days" (unpaid leave days).
  • Flexible Working: Equipped with individual equipment, you can work remotely for up to 5 days in consultation with your team - depending on your area of responsibility. And if you're up for a workation, you can work from abroad for up to 30 calendar days per year.
  • Continuous Learning: Benefit from our internal and external training opportunities as well as an individual learning budget to continuously expand your knowledge.
  • Language Learning & Relaxation: Improve your communication skills with the language learning app Babbel and find relaxation through our access to the meditation app Calm.
  • Discounts: Benefit from attractive discounts on our entire range of tonies products.
Good to know:
As part of our principles, we are committed to supporting inclusion and diversity at tonies®. We actively celebrate our colleagues’ different abilities, ethnicities, faith and gender. Everyone is welcome and supported in their development at all stages in their journey with us. 

We look forward to hearing from you!

Florina Varga
Senior Recruiting & Onboarding Partner

Similar Jobs

playrix  - Communications Director

playrix

Armenia (Remote)
6 Months ago
Tencent - Senior Engine Engineer

Tencent

(On-Site)
5 Months ago
WebTech Corporation - Teardown Engineer

WebTech Corporation

Kansas City, Missouri, United States (On-Site)
2 Weeks ago
Dentsu - Planning Lead

Dentsu

Amsterdam, North Holland, Netherlands (Hybrid)
2 Weeks ago
EveryMatrix - Incident Manager

EveryMatrix

Bucharest, Bucharest, Romania (Hybrid)
2 Months ago
magnopus - Project Manager

magnopus

Los Angeles, California, United States (On-Site)
1 Year ago
Ion - Project Manager

Ion

Pisa, Tuscany, Italy (On-Site)
8 Months ago
Google - Technical Program Manager II, Software Engineering, Core

Google

Sunnyvale, California, United States (On-Site)
2 Months ago
Stake logic - Product Owner

Stake logic

Eindhoven, North Brabant, Netherlands (On-Site)
5 Months ago
Nintendo - Sr Product Experience Analyst (Bilingual Japanese)

Nintendo

Redmond, Washington, United States (Hybrid)
6 Months ago

Get notifed when new similar jobs are uploaded

Similar Skill Jobs

e2 open - Strategic Account Director

e2 open

France (On-Site)
4 Months ago
Scopely - Vice President, Head of Internal Audit

Scopely

California, United States (On-Site)
4 Months ago
Playstation - Senior Manager - Content Personalization

Playstation

San Mateo, California, United States (Hybrid)
2 Weeks ago
Workato - Senior AI Solutions Engineer

Workato

Hyderabad, Telangana, India (On-Site)
1 Month ago
Supertails - Content Creator/Videographer

Supertails

Bengaluru, Karnataka, India (On-Site)
1 Year ago
bytedance - Software Engineer, Multi-Cloud CDN

bytedance

Boston, Massachusetts, United States (On-Site)
1 Month ago
Dream Sports - HNI Group - Retreats & Chapters

Dream Sports

Bengaluru, Karnataka, India (On-Site)
1 Month ago
PwC - IN-Manager _Healthcare Ops_Health Industries _Advisory_Mumbai

PwC

Mumbai, Maharashtra, India (On-Site)
6 Days ago
Sword Health - Senior Backend Engineer

Sword Health

Portugal (Remote)
1 Month ago
Autodesk - Escalation Lead – Sr. Technical Support Specialist – BIM / Revit

Autodesk

Bengaluru, Karnataka, India (On-Site)
1 Week ago

Get notifed when new similar jobs are uploaded

Jobs in Düsseldorf, North Rhine-Westphalia, Germany

Tesla - Automotive Mechatronics/Mechanic

Tesla

Baden-Württemberg, Germany (On-Site)
4 Months ago
Intel  - AI Research and Development Engineer

Intel

Germany (Remote)
1 Week ago
Tesla - Content and Communication Internship

Tesla

Brandenburg, Germany (On-Site)
4 Months ago
Google - Minijob Online Games Support

Google

Regensburg, Bavaria, Germany (Remote)
2 Weeks ago
Landor - Sonic Branding Enthusiast

Landor

Munich, Bavaria, Germany (Hybrid)
4 Weeks ago
WongDoody - Senior Account Manager Digital

WongDoody

Berlin, Berlin, Germany (Remote)
1 Week ago
Atopia - Intern - Founder's Associate

Atopia

Munich, Bavaria, Germany (Hybrid)
7 Months ago
Nagarro - SAP Product Compliance Consultant

Nagarro

Germany (Remote)
2 Months ago
Tesla - Store Supervisor

Tesla

Saxony-Anhalt, Germany (On-Site)
4 Months ago
Salesforce - Senior Account Solution Engineer

Salesforce

Berlin, Berlin, Germany (Remote)
2 Weeks ago

Get notifed when new similar jobs are uploaded

Product Jobs

Netflix - Launch Manager, Italy - Product Discovery & Promotion

Netflix

Rome, Lazio, Italy (On-Site)
1 Month ago
Crunchyroll - Staff Product Manager - Product Partnerships (User Acquisition & Retention)

Crunchyroll

San Francisco, California, United States (On-Site)
3 Months ago
Nagarro - SAP Cloud Senior Project Manager

Nagarro

Germany (Remote)
5 Months ago
Meta - Software Engineering Manager, Product

Meta

Menlo Park, California, United States (Remote)
7 Months ago
N-ix - Senior Product Owner with Atlassian Skills

N-ix

Ukraine (Remote)
1 Month ago
bytedance - Technical Project Management Lead - Edge Cloud Infrastructure - San Jose / Seattle / Boston

bytedance

Seattle, Washington, United States (On-Site)
7 Months ago
GoTo Group - Product Manager - Insurance

GoTo Group

Jakarta, Jakarta, Indonesia (On-Site)
6 Months ago
NVIDIA - Senior Product Manager - SONiC

NVIDIA

Tel Aviv-Yafo, Tel Aviv District, Israel (On-Site)
3 Months ago
Tencent - PMO Manager

Tencent

Shenzhen, Guangdong Province, China (On-Site)
1 Month ago
Social Discovery Group - Head of Product (Premium products)

Social Discovery Group

Vietnam (Remote)
6 Months ago

Get notifed when new similar jobs are uploaded

About The Company

Düsseldorf, North Rhine-Westphalia, Germany (On-Site)

Düsseldorf, North Rhine-Westphalia, Germany (Hybrid)

Düsseldorf, North Rhine-Westphalia, Germany (Hybrid)

Düsseldorf, North Rhine-Westphalia, Germany (On-Site)

Germany (Remote)

Düsseldorf, North Rhine-Westphalia, Germany (Hybrid)

Düsseldorf, North Rhine-Westphalia, Germany (Hybrid)

Düsseldorf, North Rhine-Westphalia, Germany (Hybrid)

Germany (Remote)

View All Jobs

Get notified when new jobs are added by tonies studios

Level Up Your Career in Game Development!

Transform Your Passion into Profession with Our Comprehensive Courses for Aspiring Game Developers.

Job Common Plug