Director of Product Marketing

About Zscaler

Serving thousands of enterprise customers around the world including 40% of Fortune 500 companies, Zscaler (NASDAQ: ZS) was founded in 2007 with a mission to make the cloud a safe place to do business and a more enjoyable experience for enterprise users. As the operator of the world’s largest security cloud, Zscaler accelerates digital transformation so enterprises can be more agile, efficient, resilient, and secure. The pioneering, AI-powered Zscaler Zero Trust Exchange™ platform, which is found in our SASE and SSE offerings, protects thousands of enterprise customers from cyberattacks and data loss by securely connecting users, devices, and applications in any location.

Named a Best Workplace in Technology by Fortune and others, Zscaler fosters an inclusive and supportive culture that is home to some of the brightest minds in the industry. If you thrive in an environment that is fast-paced and collaborative, and you are passionate about building and innovating for the greater good, come make your next move with Zscaler. 

Zscaler has an incredible story to tell, and our Marketing team is committed to sharing it in compelling and expressive ways. Our storytellers, analysts, strategists, and designers are attentive and dedicated to teaching our audience to think about cybersecurity like they never have before. You'll collaborate with diverse, creative people around the globe to hone the Zscaler brand, increase awareness and demand, support partnerships, and drive home big wins for the world's cloud security leader and our customers worldwide.

We are looking for an experienced Director of Product Marketing to join our team in San Jose, California. Reporting to the VP, Product Marketing, you will be responsible for:

• Leading the creation of high-impact content across multiple media formats (decks, website, digital assets, blogs, webinars, videos, and more) to influence prospects, customers, executives, sales, and partners
• Developing and driving market segment research and buyer persona insights to craft targeted, differentiated messaging and positioning for Zscaler’s offerings
• Executing cross-functional go-to-market (GTM) strategies that advance Zscaler’s leadership position in the market and drive increased market share
• Partnering with internal teams (Product Management, GTM, Sales, and Channel) to deliver compelling product messaging and comprehensive content for high-visibility launches and events
• Collaborating with design, sales enablement, demand generation, and other teams to deliver exceptional programs that generate pipeline and expand customer growth
• Training and enabling the sales and partner teams to effectively communicate Zscaler’s differentiated value proposition

What We’re Looking for (Minimum Qualifications)

• 12+ years of enterprise product marketing experience within high-tech, focusing on cybersecurity, network security, networking, and infrastructure
• Proven ability to manage multiple projects in a fast-paced environment with excellent attention to detail and organizational skills
• Creative mindset with strong analytical and planning skills, coupled with a collaborative work ethic
• Effective communication skills with the ability to influence stakeholders across the organization
• Extensive experience in driving GTM strategies and crafting messaging for technical audiences

What Will Make You Stand Out (Preferred Qualifications)

• Hands-on experience in SaaS and cloud security marketing
• Demonstrated ability to excel in high-growth software/SaaS companies, driving product marketing initiatives at scale
• Expertise in creating engaging, high-value content and acting as a portfolio evangelist

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