Director Product - Figurines (Tonies)

Develop and execute the vision and strategy for our figurines (Tonies) product category, aligned with the company’s overarching goals and product strategy.

Manage the portfolio and roadmap of figurines to drive commercial targets and customer engagement in close collaboration with Portfolio and Content Teams.

Lead the end-to-end product development lifecycle, including the creation and launch of innovative (figurine) formats as well as the expansion of existing formats.

Champion a customer-centric approach, gathering and analyzing market data, sales performance, and user feedback to inform decisions.

Build, mentor, and lead a high-performing product team, fostering a collaborative and innovative culture.

Work closely with senior leadership, consumer research, marketing, sales, and other stakeholders to align product initiatives with business goals.

Define and track key performance indicators (KPIs) to measure product and portfolio success, and drive continuous improvement. 

Bachelor’s degree in Product Management, Business, Engineering, or a related field; MBA or advanced degree preferred.

Minimum of 8-10 years of experience in product or a related field, with at least 3-5 years in a leadership role, ideally in a high-growth and international environment.

Proven track record of successfully launching and scaling toys or hardware products; prior experience with figurines, plush, and other collectable form factors preferred.

Strong understanding of the product development process, from ideation to market launch and EOL; prior experience in supply chain and design-to-value preferred.

Experience in portfolio and category management, with the ability to drive product diversification and growth.

Excellent leadership, communication, and interpersonal skills, with the ability to inspire and motivate teams.

Analytical mindset with the ability to leverage data to drive decision-making.

Passion for creating innovative products that enhance the lives of children and their families.

Excellent English skills required.

Willingness to travel regularly (approximately 1-2 times per month, primarily to Düsseldorf)