Director, Sales Enablement & Commercialization

Position Overview

We are seeking a dynamic and commercially minded Director of Sales Enablement & Commercialization to accelerate our go-to-market effectiveness. This pivotal role is designed for a professional who began their career in quota-carrying sales, understands the challenges of frontline selling, and has since evolved into a strategic enabler—someone who builds the programs, tools, and processes that empower revenue teams to win.


The ideal candidate will bring deep experience in healthcare, an understanding of how providers and payers buy, and a proven ability to translate strategy into action—driving readiness, alignment, and execution across sales, marketing, product, and customer success.

What You’ll Do:

• Lead Sales Enablement Strategy: Design and execute sales enablement initiatives across onboarding, continuous education, sales playbooks, product launch readiness, and sales effectiveness metrics.

• Commercialize New Products & Features: Serve as a linchpin between product, marketing, and sales to translate innovations into clear, actionable commercial strategies and value propositions.

• Sales Process Optimization: Refine and implement scalable sales methodologies, territory strategies, and deal support infrastructure to shorten cycles and improve conversion.

• Field Readiness & Education: Own the lifecycle of sales training—from onboarding to mastery. Equip our teams with competitive intelligence, market trends, and client use cases that close deals.

• Cross-functional Leadership: Collaborate closely with Product Marketing, Sales Leadership, and Revenue Operations to ensure alignment and frictionless go-to-market execution.

• Healthcare GTM Expertise: Apply your experience in the healthcare ecosystem to shape selling strategies that resonate with provider and payer stakeholders.

What You Bring:

• Prior Sales Experience: 5+ years in a quota-carrying B2B sales role—ideally in healthcare IT, SaaS, or services—followed by 5+ years in sales enablement, commercialization, or GTM strategy.

• Healthcare Domain Knowledge: Solid grasp of U.S. healthcare workflows, stakeholders, buying cycles, and regulatory sensitivities.

• Enablement Leadership: Track record building scalable sales enablement programs, ideally for high-growth or mid-market teams; experience with sales tech (e.g., Salesforce, Seismic, Gong, Highspot) a plus.

• Strong Communicator & Influencer: Ability to engage senior sales leaders, communicate cross-functionally, and present to executive stakeholders with confidence and clarity.

• Data-Driven Mindset: You evaluate success using metrics (conversion, ramp, win rates) and continually iterate to improve outcomes.

• Bias for Action: Comfortable in a fast-paced environment with shifting priorities. You get things done and bring others along with you.

What This Role Is Not:

• This is not a pure training role focused only on onboarding.

• It’s not a sales operations or CRM admin role—you’ll partner with RevOps but remain focused on strategy, readiness, and enablement.

• It’s not a product marketing role, though you’ll collaborate closely to align messaging and sales tools.

• And finally, it’s not a theoretical role—we want a builder, not a bystander.