Director - Social Media - Insights and Analytics

Please note the applications are open to candidates based anywhere in Mexico, so feel free to apply regardless of location as those will be 100% remote, Work-From-Home roles.

Digital Media Management (DMM), a Keywords Studios company, is a full-service social media agency that specializes in 360 campaigns for the entertainment, games, and consumer brands industries. DMM creates groundbreaking social-first campaigns rooted in innovative strategy, and provides clients with community management, creative, video production, influencer, talent, and performance marketing capabilities. As our team at DMM is growing, we are always on the lookout for talented professionals who share our values and are passionate about the entertainment industry🎙️🎧🎥!

Role overview

We are currently seeking a Director of Social Media Insights and Analytics to lead our Insights and Analytics team. This team is responsible for driving social media analysis, measurement strategy, and reporting for a diverse portfolio of clients. The ideal candidate will have extensive experience in leading social media analysts and a proven ability to leverage insights to create impactful, data-driven campaigns. With 5 to 7 years of experience in the social media space, preferably within an agency environment, the candidate will be equipped to drive both strategy and execution at a senior level.

What are we looking for? Our Director of Social Media Insights and Analytics has a knack for the following skills:

Communication:

• Educate internal stakeholders on the importance of data strategy and its value to the agency.
• Translate quantitative findings into actionable insights through storytelling in both internal and client presentations.
• Share insights on cultural trends and audience behavioral shifts in order to inspire breakthrough creative thinking.

Analytics:

• Formulate and establish a strong data and reporting POV that DMM will use to measure success across social media campaigns.
• Act as the resident expert on social media platform analytics (TikTok, Instagram, etc.) and tools, such as Rival IQ.
• Evaluate and recommend additional analytics and consumer research tools, manage relationships with vendors, and lead internal training on new tools.
• Identify ways to improve how we measure and report on campaign success.

Leadership:

• Manage and mentor a team of social media analysts with a focus on growth, learning, and development.
• Scope and prioritize the team’s work based on business needs.
• Partner with the strategy team to lead and develop social audits, playbooks, and new business pitches.

Business:

• Contributes to defining and expanding the agency's POV, capabilities, and offerings in social media analytics, by identifying trends and opportunities to enhance analytics solutions, helping ensure the agency remains competitive and aligned with client needs.

You'd be a great fit for this role if you have:

• 5-7 years in social media analytics and data strategy, particularly within brand, gaming, or entertainment sectors; skilled in using data to drive strategy and optimize campaigns.
• Strong understanding of how paid, earned, and owned media work together to enhance social media campaigns, creating integrated strategies for maximum impact.
• Ability to manage multiple projects with tight deadlines in a fast-paced environment, ensuring timely and successful delivery.
• Extensive client-facing experience, with the ability to simplify complex data insights for non-technical stakeholders and foster strong relationships.
• 5+ years experience in leading and mentoring teams, collaborating across departments, and guiding cross-functional teams to achieve business goals and successful campaigns.
• Availability to work between 9am and 6pm PST
  

What do we offer?

Our company culture is casual, fun, and empowering. There’s a lot of room for growth in this role! That’s right, no glass ceiling and room to learn. Digital Media Management is an equal opportunity employer. We work together to create a space that fosters diversity and inclusion across race, color, gender, sexual orientation, gender identity/expression, disability, age, national origin, and veteran status. Our diversity strategy is simple: grow a team of creative, innovative, passionate people from varied backgrounds to produce best-in-class digital campaigns.

Our recruitment process is fully online and remote. We value each application and review every candidate individually. Our recruitment team will get back to you as soon as they can to inform you about the status of your candidacy. If you're interested in joining our team, we highly encourage you to apply.

That would be it from us - now we are waiting for your move!

#imaginemore

By providing your information in this application, you understand that we will collect and process your information in accordance with our Applicant Privacy Notice. For more information, please see our Applicant Privacy Notice at https://www.keywordsstudios.com/en/applicant-privacy-notice.

Al brindar su información en esta solicitud, usted indica que entiende que recolectaremos y procesaremos su información de acuerdo con nuestro Aviso de privacidad para solicitantes. Para más información, consulte nuestro Aviso de privacidad para solicitantes en https://www.keywordsstudios.com/en/applicant-privacy-notice.

Role Information: EN

Studio: Keywords Studios

Location: Americas

Area of Work: Player Engagement

Service: Engage

Employment Type: Full time, permanent

Working Pattern: Remote