Display and Video 360 Specialist, LCS
Job Summary
Job Description
- Bachelor's degree or equivalent practical experience
- 5 years of experience working with digital media or digital marketing/advertising solutions
- Implementing and measuring digital advertising campaigns
- Providing client solutions
- 4 years of experience in a client-facing role working with partners across multiple levels
- Experience working with Ad networks, Demand Side Platform (DSP), Programmatic, and Google platforms
- Experience with display ecosystem in Ad networks, DSPs, first and third-party audience and technology, online measurement, Ad operations and Google display Ad buying delivery and measurement platforms
- Experience in media agency landscape
- Ability to measure the impact of campaign strategy and to deliver customer-focused results in a fluid environment
- Ability to think strategically, analyse the needs of the clients and to oversee multiple, simultaneous solutions executed by support teams
- Excellent relationship and project management skills
Job Details
Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 5 years of experience working with digital media or digital marketing/advertising solutions, implementing and measuring digital advertising campaigns and providing client solutions.
- 4 years of experience in a client-facing role working with partners across multiple levels.
- Experience working with Ad networks, Demand Side Platform (DSP), Programmatic, and Google platforms.
Preferred qualifications:
- Experience with display ecosystem in Ad networks, DSPs, first and third-party audience and technology, online measurement, Ad operations and Google display Ad buying delivery and measurement platforms.
- Experience in media agency landscape.
- Ability to measure the impact of campaign strategy and to deliver customer-focused results in a fluid environment.
- Ability to think strategically, analyse the needs of the clients and to oversee multiple, simultaneous solutions executed by support teams.
- Excellent relationship and project management skills.
About the job
Businesses that partner with Google come in all shapes, sizes and market caps, and no one Google advertising solution works for all. Your knowledge of online media combined with your communication skills and analytical abilities shapes how new and existing businesses grow. Using your relationship-building skills, you provide Google-caliber client service, research and market analysis. You anticipate how decisions are made, persistently explore and uncover the business needs of Google's key clients and understand how our range of product offerings can grow their business. Working with them, you set the vision and the strategy for how their advertising can reach thousands of users.
Our Large Customer Sales teams partner closely with many of the world’s biggest advertisers and agencies to develop digital solutions that build businesses and brands. We enjoy a bird’s eye view on the massive transformation occurring as advertising shifts to mobile and online platforms. We're uniquely situated to help shape how companies grow their businesses in the digital age. We advise clients on Google's broad range of products across search, video and mobile to help them connect instantly and seamlessly with their audiences.
Responsibilities
- Develop knowledge of Display and Video 360 (DV360) to provide the customer/agency with media campaign solutions and proposals focused on maximizing access to relevant inventory and agreement types, and identify and capture unaddressed DV360 potential for customers.
- Work with Google Ads and Search Ads 360 teams to ensure alignment with customer objectives and joint business plans.
- Manage account growth through activating campaign solutions, developing campaign strategy, and monitoring and optimizing for spend and performance to meet and exceed customer marketing Key Performance Indicators (KPIs).
- Conduct ongoing media performance strategy management with trading leads. Highlight insights around how optimization could be improved via feature adoption.
- Contribute to global scaled solutions efforts, including guides and case studies to create confidence in the platform.
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About The Company
A problem isn't truly solved until it's solved for all. Googlers build products that help create opportunities for everyone, whether down the street or across the globe. Bring your insight, imagination and a healthy disregard for the impossible. Bring everything that makes you unique. Together, we can build for everyone.
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