DIY Marketing Campaign Manager

Key Responsibilities: 

• Coordinate, plan, and execute marketing campaigns for multiple product lines, including PC cooling, power supplies, cases, furniture, memory, and storage.  

• Maintain campaign calendar and communicate changes across marketing and sales teams, coordinating with sales feedback on channel promotions. 

• Own campaign timelines and drive cross-functional teams to meet deadlines. 

• Collaborate with internal teams to ensure campaigns align with overall marketing strategies. 

• Manage campaign timelines, budgets, and resources to meet business objectives. 

• Monitor campaign performance and track key metrics such as conversion rates, engagement, and ROI. 

• Conduct A/B testing and optimize campaign elements, including creative assets, messaging, and targeting strategies. 

• Generate reports and provide data-driven insights to stakeholders. 

• Work closely with sales teams to align marketing efforts with lead generation and revenue goals. 

• Coordinate with creative teams to ensure branding and messaging consistency across campaigns. 

• Present campaign strategies and results to senior leadership and key stakeholders. 

Qualifications 

• Bachelor’s degree in marketing, Business, Communications, or a related field. 

• 3+ years of experience in campaign management, preferably within the PC hardware industry.  

• Experience utilizing and/or building custom LLM-powered AI marketing tools. 

• Proven experience running multi-channel campaigns with measurable results. 

• Proficiency in campaign tools and platforms (e.g., Google Ads, Meta Business Manager, Klaviyo, HubSpot, etc.) 

• Strong understanding of the PC hardware market and gamer/enthusiast communities. 

• Excellent project management, communication, and analytical skills. 

Preferred Skills 

• Outstanding interpersonal communication skills and ability to coordinate with teams in multiple time zones.  

• Familiarity with B2B and B2C marketing approaches. 

• Background in gaming, content creation, or hardware product marketing a plus. 

• English fluency required.