Domestic PC Game Publishing Marketing Manager

4 Months ago • 5 Years + • Marketing

Job Summary

Job Description

Level Infinite seeks a Domestic PC Game Publishing Marketing Manager to develop and execute marketing strategies for PC games in the Chinese market. Responsibilities include overseeing all aspects of product launch and marketing across channels, conducting market research and analysis, leading a team in planning and executing marketing campaigns (PR, DA advertising, social media, events, etc.), managing team recruitment and development, and coordinating with global brand teams. The ideal candidate will have 5+ years of experience in game publishing marketing in China with proven success in launching PC games.
Must have:
  • 5+ years game publishing marketing experience
  • Proven success launching PC games in China
  • Strong team management & leadership skills
  • Deep understanding of Chinese PC game market
  • Excellent marketing strategy & campaign execution
Good to have:
  • Experience with major Chinese content/user channels
  • Business English or other language skills
  • Strong data analysis & results-oriented approach

Job Details

团队介绍

Level Infinite 是腾讯旗下国际游戏业务品牌,致力为全球玩家带来充满乐趣、原汁原味的游戏体验,让玩家随时随地进入游戏世界;并通过打造包容、互通、便捷的玩家社区,促进分享交流。

Level Infinite为合作工作室提供一系列支持及服务,助力其释放产品潜能。

Level Infinite发行产品包括《PUBG MOBILE》、《Goddess of Victory: NIKKE 》《Honor of King》等热门游戏,并与合作工作室联手推出了来自Fatshark的《战锤40K:暗潮》、Funcom的《沙丘:觉醒》、Inflexion Studios的《夜莺》在内多款产品。

想进一步了解Level Infinite,请访问www.levelinfinite.com,并在Twitter、Facebook、Instagram和Youtube上关注我们的官方账号。

岗位职责

关于Level Infinite
Level Infinite 是腾讯旗下国际游戏业务品牌,致力为全球玩家带来充满乐趣、原汁原味的游戏体验,让玩家随时随地进入游戏世界;并通过打造包容、互通、便捷的玩家社区,促进分享交流。

Level Infinite为合作工作室提供一系列支持及服务,助力其释放产品潜能。

Level Infinite发行产品包括《PUBG MOBILE》、《Goddess of Victory: NIKKE 》《Honor of King》等热门游戏,并与合作工作室联手推出了来自Fatshark的《战锤40K:暗潮》、Funcom的《沙丘:觉醒》、Inflexion Studios的《夜莺》在内多款产品。

想进一步了解Level Infinite,请访问www.levelinfinite.com,并在Twitter、Facebook、Instagram和Youtube上关注我们的官方账号。

Job Responsibilities

1、制定和执行PC产品国内市场策略与整合营销计划,对新产品和长期运营游戏的市场数据和营销效果负责,统筹产品全渠道发行市场块面工作;
2、市场研究与分析,根据行业趋势、竞争对手和用户需求,制定优化的市场营销策略建议;
3、带领团队策划和执行发行计划及宣传策略,包括但不限于PRDA广告、社交媒体、展会活动、艺人合作、BD联动等市场活动,监控与评估营销效果,对发行结果负责;
4、负责团队招聘,确保团队结构合理、专业技能过硬;负责团队成员的培训与职业培养,提升团队整体的战斗力和工作效率;
5、协调与全球品牌团队的沟通,确保品牌策略在全球范围内的一致性;与产品开发、运营团队紧密合作,确保游戏产品符合市场需求和品牌标准;

岗位要求

1、熟悉国内市场PC重度游戏发行流程及营销各模块内容,有完整游戏发行中台或项目上线经历及可追溯的具体推广案例和业绩结果;
2、5年以上游戏发行营销相关工作和管理经验,具备成熟的推广策略、竞品分析、营销创意和团队管理能力;
3、熟悉国内市场各大主流内容/用户渠道玩法,熟悉各类渠道,操盘游戏运营并有成功案例者优先;
4、具备良好的跨团队协作、组织协调能力,较强的分析能力和抗压能力,有成熟的团队管理经验;
5、具备创新思维、结果导向、逻辑思维能力强、数据驱动,有商务英语或其他语言能力优先。

腾讯致力于提供平等就业机会

在腾讯,我们始终秉承平等就业机会的原则,致力于为每一位员工打造公平、包容的工作环境。我们坚信,多元的声音能够激发出无限的创新活力,推动我们为用户和社会提供更优质的服务。我们用心营造一个充满支持与激励的氛围,帮助每一位员工找到属于自己的舞台,以实现个人及共同的发展目标。

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About The Company

Tencent is a world-leading internet and technology company that develops innovative products and services to improve the quality of life for people around the world.Read MoreEqual Employment Opportunity at TencentAs an equal opportunity employer, we firmly believe that diverse voices fuel our innovation and allow us to better serve our users and the community. We foster an environment where every employee of Tencent feels supported and inspired to achieve individual and common goals.Read More

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