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e-Commerce Manager

Shanghai, China (On-site)

e-Commerce Manager

2 Months ago • 5 Years + • Business Development • Undisclosed

About the job

3 skills required for this role

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communication

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e-commerce-strategy

Job Description

As the e-Commerce Manager for Wizards of the Coast in China, you will oversee the operations of the WOTC WeChat store, ensuring a positive customer experience and driving sales growth. You will work closely with local trade partners and distributors to implement marketing strategies, manage inventory, and deliver a seamless online shopping experience. Your responsibilities include: * Developing and executing the annual business plan for the WeChat store in collaboration with the APAC e-Commerce manager. * Ensuring the proper merchandising of products, adhering to brand guidelines, and exceeding service level agreements. * Partnering with the marketing team to create localized content, promote the MTG WeChat store, and integrate it into broader marketing campaigns. * Planning and executing digital campaigns, monitoring performance metrics, and providing insights on local trends and market dynamics. * Building and maintaining strong relationships with marketplaces and trade partners.

Must have:

Strong e-commerce background with 5+ years experience working with trade partners and marketplaces (TMALL/JD)
Experience working in major e-commerce platforms (e.g., Alibaba, JD) or with trade partners
Experience in the Entertainment and/or Games industry
Native Chinese
Fluent in Business English - written and spoken
Strong commercial & negotiation skills
Strong influencing skills
Excellent planning ability
Organized and self-starter
Excellent communication skills
Team player
Degree level education in a business, commerce, marketing, or sales-related field

At Wizards of the Coast, a wholly-owned subsidiary of Hasbro, we connect people around the world through play and imagination.

What Is This Role About?
- Base in China, this role will oversee the running of Wizards of the coast (WOTC) wechat store
- Make recommendations in the development of China e-Commerce strategy and execute them

Day to Day Responsibilities For This Wizard:
- Implement and monitor full year business plan with trade partner/distributor as developed by APAC e-Commerce manager
- Work with trade partner/distributor to ensure appropriate SKU is merchandised on WOTC online channel(s), ensure WOTC brand(s) is/are presented according to our branding philosophy and a positive customer experience is delivered to players by meeting the agreed service level
- Work with marketing team to provide localized content for trade partner/distributor, to promote MTG wechat store by designing content to commerce tactics, to include wechat store into wider marketing activities
- Plan digital campaigns and monitor digital spend on platform and relevant external platform
- Prepare sales report, review campaign performance (e.g: Traffic, PV, conversion rate, ROI on media spend) and provides analysis that includes local insights and quarterly China ecommerce trend update
- Build strong & close partnership relationship with the various marketplaces and trade partner/distributor

Experience Creating and Casting these Spells:
- Strong ecommerce background with 5+ years experience in working with a trade partner and marketplaces (TMALL/JD)
- Experience working in major ecommerce platform (e.g: Alibaba, JD) or trade partner
- Experience in the Entertainment and/or Games industry is a plus

Knowledge, Abilities and Characteristics of the Ideal Wizard:
- Native Chinese
- Fluent in Business English - written and spoken
- Strong commercial & negotiation skills
- Strong influencing skills
- Excellent planning ability
- Organized self-starter
- Excellent communication ability
- Team player

Education and Training:
- Degree level education with business, commerce, marketing or sales related field

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About The Company

Hasbro

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Hasbro is a leading toy and game company whose mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. Hasbro delivers engaging brand experiences for global audiences through toys, consumer products, gaming and entertainment, with a portfolio of iconic brands including MAGIC: THE GATHERING, DUNGEONS & DRAGONS, Hasbro Gaming, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands.