At Wizards of the Coast, a wholly-owned subsidiary of Hasbro, we connect people around the world through play and imagination.
What Is This Role About?
- Base in China, this role will oversee the running of Wizards of the coast (WOTC) wechat store
- Make recommendations in the development of China e-Commerce strategy and execute them
Day to Day Responsibilities For This Wizard:
- Implement and monitor full year business plan with trade partner/distributor as developed by APAC e-Commerce manager
- Work with trade partner/distributor to ensure appropriate SKU is merchandised on WOTC online channel(s), ensure WOTC brand(s) is/are presented according to our branding philosophy and a positive customer experience is delivered to players by meeting the agreed service level
- Work with marketing team to provide localized content for trade partner/distributor, to promote MTG wechat store by designing content to commerce tactics, to include wechat store into wider marketing activities
- Plan digital campaigns and monitor digital spend on platform and relevant external platform
- Prepare sales report, review campaign performance (e.g: Traffic, PV, conversion rate, ROI on media spend) and provides analysis that includes local insights and quarterly China ecommerce trend update
- Build strong & close partnership relationship with the various marketplaces and trade partner/distributor
Experience Creating and Casting these Spells:
- Strong ecommerce background with 5+ years experience in working with a trade partner and marketplaces (TMALL/JD)
- Experience working in major ecommerce platform (e.g: Alibaba, JD) or trade partner
- Experience in the Entertainment and/or Games industry is a plus
Knowledge, Abilities and Characteristics of the Ideal Wizard:
- Native Chinese
- Fluent in Business English - written and spoken
- Strong commercial & negotiation skills
- Strong influencing skills
- Excellent planning ability
- Organized self-starter
- Excellent communication ability
- Team player
Education and Training:
- Degree level education with business, commerce, marketing or sales related field
Hasbro is a leading toy and game company whose mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. Hasbro delivers engaging brand experiences for global audiences through toys, consumer products, gaming and entertainment, with a portfolio of iconic brands including MAGIC: THE GATHERING, DUNGEONS & DRAGONS, Hasbro Gaming, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands.