EC Marketing Manager

1 Year ago • 3 Years + • Marketing

Job Summary

Job Description

This role is for an EC Marketing Manager responsible for in-site media planning and execution on Tmall, Tmart, and JD, working closely with sales teams and third-party partners to achieve GMV targets and ROI. The position involves supporting key EC campaigns, including NPD launches and IP pitches, and planning/executing EC livestreaming projects on Tmall or Douyin. The candidate will also manage daily communication with marketing and EC KA teams and provide insights on ISV services. A strong business sense and in-depth EC knowledge are required, with a minimum of 3 years of experience in EC (Tmall or Douyin specifically) or marketing.
Must have:
  • In-site media planning and execution on Tmall, Tmart, JD
  • EC campaign planning and execution
  • Familiarity with Tmall or Douyin livestreaming
  • Strong business sense and EC knowledge
  • Minimum 3 years EC/Marketing experience
  • Self-motivated and result-driven
Good to have:
  • Familiarity with Tmall or Douyin ISV services
  • Experience in oral industry
  • Insights on competitors' EC Marketing approach
Perks:
  • Agile working culture
  • Flexibility in working arrangements
  • Inclusive environment celebrating diversity
  • Support for reasonable accommodations during application process

Job Details

Accountability

  • Be responsible for Tmall, Tmart and JD’s in-site media planning and execution, closely work with sales team & TP to ensure GMV target and ROI.
  • Support line manager to plan and implement key EC campaigns on Tmall and JD, covering NPD launch, EC IP pitch etc.
  • Be familiar with Tmall or DouYin livestreaming landscape, have ability to plan and execute EC livestreaming projects.
  • Be familiar with Tmall or DouYin ISV service, provide insights and POV proactively. 
  • Daily communication with Marketing and EC KA to fulfill business needs.

Requirements:

  • Strong business sense and have in-depth EC knowledge including in-site media planning, livestreaming, and content marketing about Tmall, JD, Tmart and DouYin.
  • Successful EC campaign or projects experience on Tmall or DouYin. Be familiar with oral industry and have insights on competitors’ EC Marketing approach.
  • Self-motivated and result driven.
  • Minimum 3 years working experience in EC (Tmall or DouYin is a must) or Marketing area.

Care to join us. Find out what life at Haleon is really like www.haleon.com/careers/

At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.

As you apply, we will ask you to share some personal information, which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured, Hiring Managers do not have access to this information and we will treat your information confidentially.

Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.

Important note to candidates:
 

The Haleon recruitment team will only contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch. 

Accommodation Requests

If you require a reasonable accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific accommodations you are requesting. We’ll provide all reasonable accommodations to support you throughout the recruitment process and treat all information you provide us in confidence.

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About The Company

Hello. We’re Haleon. A new world-leadingconsumer healthcarecompany. Shaped by all of us. Together, we’re improving everyday health for millions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Panadol,Advil, Voltaren,Theraflu, Otrivin,and Centrum – through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving it in a company that we’re building together. In anenvironment thatwe’re co-creating. And a culture that’s uniquely ours. Care to join us.

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