eCommerce Specialist

At Fanatec, we are passionate about pushing the boundaries of technology to create the most immersive and realistic racing experiences. Our high-performance racing wheels, pedals, and accessories are engineered with precision and innovation, making us a leader in the sim racing industry. As we continue to grow, we are looking for talented individuals to join our highly talented team. We are currently seeking an eCommerce Merchant (or Specialist) who is ready to drive our online presence to new heights. In this role, you will have the opportunity to shape the digital landscape of Fanatec, enhancing our customer experience and expanding our reach globally. If you have a passion for eCommerce and a love for racing, Fanatec is the place for you. Join us and be part of a team that is dedicated to excellence, innovation, and the thrill of the race.

General Purpose:

• Manage D2C business for range of categories
• Responsible for developing and executing strategies to drive sales, margin, and inventory goal
• Lead product sales, campaigns and promotions, and act as an internal stakeholder between D2C and other relevant departments

Position Summary, Responsibilities and Expectations:

• Plan and develop online D2C sales strategies that drive sales, margin and inventory goals
• Translate ideas into profitable, promotional marketing programs
• Collaborate with Channel Marketing, Go-To-Market and other teams to seamlessly launch products and campaigns
• Expand traffic channels (SEO, PPC, Email) and continuously grow online conversions
• Continuously monitor and adjust sales forecast based on historical performance and market trends to ensure in-stock position
• Conduct financial analysis of business opportunities to drive internal initiatives that meet and exceed sales goals
• Develop and update category and SKU sales forecasts and closely monitor sell-throughs
• Regularly track and report on sales performance, profitability, discount rate, bundle performance, and other key metrics
• Manage Fanatec’s D2C stores globally, providing sales forecasts, inventory monitoring, promotion updates, and collaboration with regional sales teams to ensure smooth operations
• Work closely with other team members to enhance Fanatec D2C platform experience

Essential Skills and Experience:

• 5-7+ years’ experience with digital product sales, category management or combination of digital marketing/business management/equivalent work experience, preferably with eCommerce businesses
• BS/BA in marketing, economics, business, or other technical field preferred
• Experience setting and managing to sales and margin goals using available analytics and cross-team resources
• Experience in Google Marketing Suite (Analytics, Ads, Tag Manager, Search Console)
• Knowledge of the computer peripheral and hardware industry; able to understand and forecast the competitive landscapes, trends, etc
• Familiarity with sim racing hardware and/or previous experience participating in sim racing as a hobby

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