Email Marketing Specialist
Job Summary
Job Description
The NewRich Network is seeking a part-time email marketing specialist to join their email operations team, with prospects for a full-time position. The role is integral to customer acquisition and subscriber base growth. Responsibilities include developing email campaigns, building and maintaining templates, administering newsletters, strategizing with stakeholders, defining email lists, ensuring timely delivery to the correct audiences, adhering to CAN-SPAM & CCPA guidelines, testing campaign rendering, monitoring deliverability, tracking campaign progress, and reporting performance. The specialist will also segment lists based on user behavior and propose data-driven enhancements.
Must have:
- Develop comprehensive email campaigns
- Build and maintain email templates
- Administer recurring newsletters
- Define email list requirements
- Comply with CAN-SPAM & CCPA
- Test campaign rendering
- Monitor deliverability
- Track campaign progress
- Generate email lists
- Develop CTAs and templates
- Assess campaign success
- Segment lists
- Produce guidelines for A/B testing
Good to have:
- Potential to grow into a full-time role
- Chasing higher Open Rates and CTR's
2 skills required
Job Details
The NewRich Network is looking for a talented part-time email marketing specialist to join our email operations team, with the potential to grow into a full-time role.
Email marketing plays a critical part of our customer acquisition strategy for all of our platforms here at NewRich Network.
Our email operations team is a key piece of our marketing strategy - and we're looking to grow our subscriber base through the email channel.
If you LOVE chasing higher Open Rates and CTR's - then we want to hear from you!
You will play a critical role on our Email Operations Team. You will report to our Email Marketing Manager and will work closely with our content writers, system admin's, and data analysts on a day to day basis.
Responsibilities:
- Develop comprehensive email campaigns to support the NewRich Network and all of our web properties.
- Build and maintain email templates within our current email service provider.
- Administrate recurring newsletters and evergreen marketing tactics
- Consult with stakeholders to develop an email strategy.
- Define email list requirements and ensure emails are delivered on time to the right audiences.
- Comply with CAN-SPAM & CCPA guidelines and help govern email list recipients.
- Test campaigns, making sure they render properly within various mailbox providers.
- Monitor deliverability and help remediate blocks or IP issues.
- Track progress of campaigns and update stakeholders during meetings.
- Consult with stakeholders to develop an email strategy.
- Construct and implement an all-encompassing email marketing strategy.
- Generate email lists and launch campaigns.
- Develop and design various Call-to-Actions (CTAs) and email templates.
- Assess the success of each campaign.
- Define the key performance indicators for email marketing.
- Generate and share weekly and monthly performance reports.
- Develop effective email segment lists.
- Work to increase the number of email subscriptions.
- Evaluate data to gain valuable insights.
- Propose enhancements based on analysis.
- Segment lists based on factors such as past email interaction and website engagement.
- Produce guidelines and plans for processes, A/B testing, and email-based promotional successes.
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