Email Marketing Specialist

Role: Email Marketing Specialist 

Location: Kuala Lumpur, Malaysia

Job type: Full time, FTC (1 year)- Hybrid

This position offers a hybrid work model, allowing flexibility between working from home and our office.

Typically, employees are expected to work 2 days in the office per week.

Why QS?

At QS, we believe that work should empower you. That’s why we foster a flexible working environment that encourages every employee to own their career whilst thriving personally and professionally. Our company values underpin everything we do – we collaborate, respect and support each other.

It’s our mission to empower motivated people around the world to fulfil their potential through higher education, ensuring that everyone has access to opportunities that change lives.

Our diversity makes us stronger. By sharing our experiences, we learn from one another and achieve more together, driving progress across the sector.

At QS, you’ll be responsible for implementing real change in the international higher education landscape. You’ll take on meaningful challenges that see a positive impact across the business and the wider sector.

We’re confident you’ll feel right at home here. QS was named as one of Newsweek’s Top 100 Most Loved Workplaces® in the UK (October 2023) – recognition of the respect, trust and appreciation that drive our culture every day and as a gold-accredited Investors in People organisation – putting us among the top 28% of workplaces globally – it’s official: QS is a place where everyone can thrive.

As an Email Marketing Specialist, this is what you’ll be doing:

In today's digital landscape, email marketing remains one of the most powerful touchpoints for meaningful customer engagement.

We're looking for an Email Marketing Specialist who understands the strategic value of well-executed campaigns designed to drive results. Join our team and help us turn everyday inboxes into powerful channels of engagement and conversion.

Role Responsibilities: 

The Email Marketing Specialist will be responsible for creating enticing digital pieces and communication campaigns by utilising email marketing best practices where applicable within the daily responsibilities:

• Designing and coding mobile responsive emails/ templates from concept into functional designs and adhere to best practices.
• Set up dynamic content elements to create personalised emails at scale.
• QA and troubleshoot email campaigns across multiple platforms, browsers and email clients.
• Implement execution of email marketing campaigns and flows.
• Stay ahead of email marketing trends and be an ambassador for email marketing best practices.
• Aid in the analysis and reporting of email marketing initiatives.
• Monitor email campaigns, verifying deliverability, open rate and overall campaign metrics.
• Troubleshoot coding issues and bugs related to marketing automation.
• Proactively define and communicate potential opportunities and risks with stakeholders.
• An interest in all aspects of the web form development lifecycle process – from strategy to testing and deployment.
• Any other duties that fall within the scope and purpose of the role.

Key skills and experience

We’re looking for someone who:

• Has a background in Email Marketing or a related field - this could be through formal education, self-teaching, or practical experience.
• Is confident working with web technologies like HTML and CSS.
• Understands the basics of responsive design and designing for different devices.
• Is familiar with and has experience of cross-browser testing and optimisation.
• Can share a portfolio of design work that demonstrates creative thinking and problem-solving.
• Has a good grasp of UI/UX principles and how to design with users in mind.
• Is comfortable using Adobe Creative Cloud tools such as Dreamweaver, Photoshop, Illustrator, or InDesign.
• Brings strong attention to detail and is well-organised in their approach to work.
• Communicates clearly and works well with others.

Please note, if you don't meet all the criteria but believe you have the skills and passion to thrive in this role, we encourage you to apply.

So, who are we and what do we do?

QS is the world leader in higher education services, analytics, insights and intelligence. From consultancy to student mobility, academic partnerships to branding solutions, our services power both institutional and individual success.

We’re behind the world’s most widely read university rankings (Meltwater 2023). Our QS World University Rankings® reach hundreds of millions, shaping decisions and guiding futures.

Since launching in 1990, our impact and influence have only grown. Today, we work with more than 2,000 of the world’s leading higher education institutions, over 12,000 employers, and governments seeking change and socioeconomic development through higher education.

Join QS and you’ll join an 800-strong community of problem-solvers, creators, collaborators and change-makers based in 40+ countries and 11 international offices, including Australia, Malaysia, India, Romania, Singapore, France, Germany, the USA and our headquarters in London.

With every talented new hire, business acquisition and bold initiative, we’re strengthening our reach and delivering even greater value to institutions and learners worldwide. Are you ready to shape the future of higher education?

We take investing in our people very seriously.

As standard you will have:

• Competitive base salary  
• Access to an annual bonus scheme (for qualifying roles only) 
• 20 days annual leave, plus public holidays 
• Generous maternity and paternity leave  
• Access to an Employee Assistance Programme (EAP) and MiCare health 
• A vibrant social environment and multicultural and multinational culture 

But that’s not all. Outside of these standard benefits we also offer resources to allow professional growth and wellness initiatives to nurture a healthy mindset:

• Free subscription to the Calm App – the #1 app for sleep, meditation, and relaxation
• A focus on welfare which is led by our global wellness team, with mental health first aiders globally
• Access to a variety of diversity and inclusion initiatives and groups
• Strong recognition and reward programs – including a peer-to-peer recognition platform, quarterly and annual QS Applaud Awards, Connect with your Career annual PD event
• Support for volunteering and study leave
• Free subscription to LinkedIn learning – with over 5000 courses and programmes at your fingertips
• Options to join our outstanding global Mentorship programme    

Like what you’ve heard? Great, apply now!

As a candidate, we know the application and interview process can be daunting and so it’s important that you have a great experience with us. Our dedicated Talent Team will work hard to ensure you are fully informed at all stages and you are really excited by this opportunity to do meaningful work in the education space.

Equal opportunities

QS Quacquarelli Symonds is proud to be a fair and equal organisation where everyone has the same opportunity to achieve their full potential, irrespective of their background or personal attributes. We celebrate our diversity and believe through sharing our experiences we can learn from one another, be stronger together, and enable our business to thrive. 

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