ES Social Media Specialist
Job Summary
Job Description
SportyBet seeks an experienced Social Media Specialist to lead their social media efforts and manage a team of 3-4 executives. The role requires a passion for football and deep knowledge of the sports betting industry. Responsibilities include developing and executing social media strategies across multiple platforms (Telegram, WhatsApp, Instagram, Twitter, Facebook), creating engaging content focused on football and sports betting, managing social media advertising campaigns, analyzing performance data, and staying updated on industry trends. The ideal candidate will possess strong leadership and communication skills, experience managing social media teams in the sports or betting industry, and a data-driven mindset. Building relationships with influencers and local football communities is also crucial.
Must have:
- Lead social media team
- Develop social media strategy
- Create engaging content
- Manage advertising campaigns
- Analyze performance data
- Football & betting knowledge
2 skills required
Job Details
SportyBet is seeking an experienced and strategic Social Media Manager to lead our social media efforts and manage a growing team of three to four social media executives. This role is ideal for someone with a passion for football, deep knowledge of the sports betting industry, and the ability to develop and execute effective social media strategies across multiple platforms.
Key Responsibilities:
- Lead and mentor a team of social media executives, ensuring smooth execution of the social media strategy across all channels.
- Develop and refine the overall social media strategy, ensuring alignment with SportyBet’s brand and marketing objectives.
- Oversee the creation and curation of high-quality, engaging content across platforms such as Telegram, WhatsApp, Instagram, Twitter, and Facebook, with a strong focus on football and sports betting.
- Manage and optimise social media advertising campaigns to maximise performance and return on investment (ROI).
- Analyse social media performance data and use insights to guide strategy adjustments and team focus.
- Stay updated on social media trends, tools, and best practices within the sports betting and football industries.
- Build and maintain relationships with influencers, sports personalities, and local football communities to enhance brand visibility and engagement.
Requirements:
- Fluent in English, with excellent leadership and communication skills.
- Proven experience managing social media teams and strategies for brands in the sports or betting industry.
- Strong organizational skills and ability to oversee multiple projects and platforms simultaneously.
- Data-driven mindset with strong analytical skills, able to translate data into actionable strategies.
- Creative, innovative, and capable of driving engaging campaigns that resonate with football fans.
- Self-driven, proactive, and comfortable working independently, while leading a remote team.
- Knowledge of the sports betting and online gaming industry is a significant plus.
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