Event Planning Manager

4 Hours ago • All levels

Job Summary

Job Description

Responsible for the marketing of Lilith's large-scale, high-DAU competitive products. This includes the entire marketing cycle, from planning and execution of offline events and online/offline live streaming events, to being responsible for marketing goals and results. Develops and plans promotional topics and corresponding event materials based on the promotion plan and marketing themes. Generates different operational activity proposals for different offline events, considering offline execution details, assessing and controlling offline execution risks, and ensuring effective event implementation. Coordinates and integrates various resources, possesses node control awareness, manages and integrates different needs, and controls the overall and details.
Must have:
  • Plan and execute marketing for large-scale competitive products.
  • Develop promotional topics and event materials.
  • Manage offline event execution and risk.
  • Coordinate and integrate various resources.

Job Details

1. 负责莉莉丝大DAU竞技类产品的营销工作:针对线下活动、线上线下直播活动等大型事件场景,从事方案策划、运营执行等全周期营销推广,为营销目标及结果负责。 2. 基于推广方案与营销主线,策划传播话题与相应活动物料,针对不同的线下活动产出不同的运营活动提案,兼顾线下执行细节,评估和把控线下执行风险,保证活动落地执行效果。 3. 协调整合各类资源,具备节点把控意识,对不同的需求进行管理与整合,对全局和细节进行把控.

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