Executive, Biddable

Job Description:

About Dentsu 

Led by Dentsu Group Inc. (Tokyo: 4324; ISIN: JP3551520004), a pure holding company established on January 1, 2020, the Dentsu Group encompasses two operational networks: dentsu japan network, which oversees Dentsu’s agency operations in Japan, and dentsu international, its international business headquarters in London, which oversees Dentsu’s agency operations outside of Japan. 
 

With a strong presence in approximately 145 countries and regions across five continents and with 65,000 dedicated professionals, the Dentsu Group provides a comprehensive range of client-centric integrated communications, media and digital services through its five leadership brands—Carat, dentsu X, iProspect, Dentsu Creative, and Merkle—as well as through Dentsu Japan Network companies, including Dentsu Inc., the world’s largest single brand agency with a history of innovation. The Group is also active in the production and marketing of sports and entertainment content on a global scale. 

www.dentsu.com 

About our Media Services 

 
We provide clients with a complete range of services to help them boost the effectiveness, relevance, and performance of their largest marketing investment, media.  
 

Our agencies have topped several of the most trusted global media agency rankings as we continue to expand our relationships with global marketers and brands.  We are committed to helping clients manage the ever-increasing complexities of media, data, customer advocacy and privacy while maximizing business outcomes. 

Our expertise areas are Strategy and Transformation, Insights and Planning, Buying, Optimisation, Media effectiveness and the like. 
 

The purpose of this role is work closely with the Biddable team to implement and execute Digital Marketing campaigns, in line with the agreed strategy, to maintain, develop and exceed client performance targets.

Key responsibilities:

•  Support Associate Director (Team Lead) in the biddable team on a cluster of key accounts that are assigned to the individual.
•  Qualify briefs received from the planning teams to ensure objective and KPIs agreed upon is possible to deliver across the selected Biddable platforms.
•  Setup, executive and optimize all campaigns assigned across biddable platforms (Google, Meta, Shopee, Lazada, LinkedIn and Twitter)
•  Advise on all optimization initiatives taken to the planning team and ensure seamless execution on the optimization task.
•  Prepare post campaign reports and advise on observations to the planning team.
•  Qualify and verify invoices received from platforms against campaigns that have been executed.

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