Executive Director, Growth & Performance Marketing

Develop and implement a regional digital marketing growth strategy aligned with the company’s overall business objectives.

Lead the digital marketing team across multiple countries in Latin America, fostering a culture of innovation, accountability, and performance.

Identify growth opportunities through market analysis, consumer insights, and emerging trends.

Build and lead a high-performing digital marketing team, providing mentorship, training, and career development opportunities.

Foster collaboration within the team and across the broader organization to achieve shared goals.

Stay ahead of industry trends and innovations, ensuring the team remains agile and competitive in the rapidly evolving digital landscape.

Oversee the planning, execution, and optimization of performance-driven digital campaigns, including SEM, social media, display advertising, and affiliate marketing.

Manage and optimize the digital marketing budget to achieve maximum ROI, ensuring efficient allocation across channels and markets.

Drive customer acquisition strategies through innovative digital initiatives and partnerships.

Collaborate with cross-functional teams (Product, Sales, Content) to enhance the customer journey and improve retention rates.

Utilize CRM and marketing automation tools to segment audiences and deliver personalized marketing campaigns.

Drive transformative change within the consumer marketing strategy for increased ROI and budget efficiency.

Deliver campaign strategy to drive short and long-term growth for our diverse portfolio of products and markets.

Be a strong collaborator to drive sustainable growth and change that increases LTV and reduces CAC.

Create retention strategies and loyalty programs to keep users engaged, reducing churn and increasing ARPU.

Measures of Success: work across all teams to measure performance against KPIs and deliver insights that drive optimization and alignment with overall business objectives.

Work together with Product and Brand Content Marketing to influence bold, resonating messaging and content in support of performance campaigns.

Manage a data, stats and analysis function: collaborate with DABI (Data Analytic Business Intelligence Team) to drive market, audience, and business model analysis; translate insights into strategy and tactics.

This person should possess a knowledge of technical and analytical skills to meet growth objectives. They need a solid understanding of data analysis tools like SQL, Excel, and Python to extract insights from large datasets..SQL: Proficiency in SQL is essential for extracting, cleaning, and analyzing large datasets from streaming platforms.

Data visualization tools: Experience with tools like Tableau, Power BI, or Looker to create compelling visualizations of key metrics.

Statistical analysis: Understanding of statistical concepts (e.g., correlation, regression) to analyze data trends and make data-driven decisions.

Provide strategic input to product road map and programming.

Partner Marketing: manage partner marketing initiatives and collaboration with Tier One partners, including Meta, TikTok, Google, Amazon, Samsung, ROKU, FinTech’s, etc.

10+ years of online and offline consumer marketing experience, including significant experience in performance marketing.

Deep knowledge of of omni-channel marketing.

Proven track record of driving demand generation and pipeline growth.

Passion for movies, television, and the entertainment industry.

Expertise in analyzing data, trends, events.

Proven ability and flexibility to steer in a market that is changing constantly and rapidly.

Experience managing media relationships with publishers, networks, third party vendors, and agencies.

Exceptional leadership and management skills.

Ability to manage multiple responsibilities and projects.

Full Fluency in English and Spanish are required (written/spoken). Portuguese is a plus.

Office suite, Ability to create decks and present in person and virtually.