Experiential Marketing Specialist (Event Planning/Strategy)

About Nintendo: Nintendo Co., Ltd., headquartered in Kyoto, Japan, has created franchises that have become household names worldwide, including Mario™, Donkey Kong™, The Legend of Zelda™, Metroid™, Pokémon™, Animal Crossing™, Pikmin™ and Splatoon™, through its integrated hardware and software products. Nintendo aims to deliver unique, intuitive entertainment experiences for everyone, manufacturing and marketing video game devices such as the Nintendo Switch™ family of systems, developing and operating applications for smart devices, and collaborating with partners on a range of other entertainment initiatives like visual content and theme parks. Nintendo has sold more than 5.8 billion video games and over 850 million hardware units globally. From the launch of the Nintendo Entertainment System™ more than 30 years ago, through today and into the future, Nintendo’s continuing mission is to create unique entertainment that puts smiles on the faces of people all over the world. A wholly owned subsidiary, Nintendo of America Inc., based in Redmond, Wash., serves as headquarters for Nintendo’s operations in the Americas. For more information about Nintendo, please visit the company’s website at https://www.nintendo.com/.

Team Summary: Within the Marketing department, the Experiential Marketing (XM) team creates live brand experiences that bring the magic of Nintendo video game entertainment to life and inspire action among media, industry, retail and consumer audiences. As a centralized resource for live events – we assist teams with the end-to-end creative development and execution planning of a full spectrum of live event formats and approaches (including digital / virtual experiences). Experiential Marketing is made up of two core groups that work together to realize our creative vision by bringing together their respective expertise – Marketing & Operations. This role is within the Marketing group, which leads marketing strategy and creative concept development of our brand experiences. They partner closely with marketing teams and agencies to shape event programs that wow and deliver cross-functional impact.

Nintendo is an equal opportunity employer. We offer a welcoming and inclusive environment in service to one another, our products, the diverse consumers we represent, and the communities we call home. We do all of this with kindness, empathy and respect for each other.

DESCRIPTION OF DUTIES:

• Responsible for all elements of execution for national experiential events.

• Achieving maximum market impact/exposure by integrating all marketing teams (retail marketing, advertising, public relations, digital) into program execution.

• Collaborating with internal teams and external agencies/brand partners to ensure flawless execution across all operations and logistics (staffing, product training, security, purchasing, fulfillment, legal, sales administration, digital integrations

• Managing graphic design and production of all event elements (design requests, conceptual review and approvals, brand standards, proofing, production and delivery).

• Organizing and coordinating required training for internal product demonstrators by working cross-functionally with other departments.

• Representing Nintendo of America (NOA) at various events by providing product knowledge and product demonstration.

• Working with selected vendors on initial quotes and negotiating final pricing of all onsite operational needs.

• Providing vendors with proper instruction as to build requirements for displays, kiosks, and props.

• Coordinating transportation/shipment of goods including selecting which methods, timing of shipment and/or amend shipments to meet arrival dates and obtain the best price.

• Keeping all projects on strategy, on time and on budget.

• Delivers communication to key internal stakeholders on event activity.

• Program status updates during development and execution: develops, maintains and shares recaps and analysis (including budgets, timing, photos, collateral, and other materials for reference).

• Post program: executes and reports thorough ROI analysis, key learning and results.

• Support Experiential Marketing with other event related special projects as assigned.

SUMMARY OF REQUIREMENTS:

• Minimum of three years of experience in experiential event marketing or related experience in creative execution of national consumer marketing campaigns.

• Agency or corporate marketing background with an emphasis in consumer experiential events is strongly preferred.

• Proven record of executing successful, fully-integrated national event or consumer marketing programs with significant market/consumer impact while staying on-time and on-budget.

• Strong executional understanding of experiential strategies/tactics to ensure feasibility of core ideas and to troubleshoot during fast pace execution.

• Excellent project management skills and organizational skills required.

• Experience with sound systems, A/V equipment and show production preferred.

• PC skills (MS Office) required. Visio or SketchUp experience helpful.

• Requires working knowledge and experience in own job family and broadens capabilities; has worked with and is proficient with current practices and procedures.

• Bachelor’s degree in Marketing, Communications, or Business Administration or equivalent experience required.

Applicants must be legally eligible to work in the United States to be considered. Visa sponsorship is not available for this role

This position is HYBRID in Redmond, WA. Hybrid positions require regular onsite work following the schedule and guidelines for their division. This position is not open to fully remote status at this time.

This position includes a base salary range of $77,500 - $124,000 annually, potential for a semi-annual discretionary performance bonus, and a comprehensive benefits package that includes medical, dental, vision, 401(k), and paid time off. Please see our Benefits & Perks page for more benefits information.