External Partnership and Branding Manager

2 Weeks ago • 5 Years + • Human Resource

Job Summary

Job Description

The External Partnership and Branding Manager will lead external recruitment advertising initiatives across digital and print platforms, targeting key candidate demographics. Responsibilities include developing and executing recruitment advertising strategies, identifying and leveraging advertising opportunities (paid media, job boards, career fairs), overseeing social media activities, monitoring ad performance, establishing community partnerships, collaborating with internal stakeholders, and staying informed on industry trends. The role also involves managing budgets, tracking KPIs, and reporting on marketing effectiveness. This position requires strong leadership, analytical, and communication skills, along with experience in employer branding and recruitment marketing.
Must have:
  • Develop and execute recruitment advertising strategies
  • Manage social media presence
  • Analyze campaign data and optimize strategies
  • Build and maintain community partnerships
  • Collaborate with internal stakeholders
  • 5+ years HR/Recruiting leadership experience
Good to have:
  • Experience in gaming, hospitality, or entertainment
  • Knowledge of programmatic job advertising
  • Familiarity with employer review sites
Perks:
  • Competitive Salary
  • Paid Time Off
  • Paid Holidays
  • Medical, Dental & Vision Insurance
  • Company Paid Life Insurance
  • Employee Discount Program
  • Full Training & Growth Opportunities

Job Details

Company Description

Evolution the world leading B2B provider for online casinos. is hiring! At Evolution, our talent is live, the players are virtual. Every day, thousands play with real money, from their mobile devices, on one of our 50+ games.

Since 2006, Evolution has been the leading product company of virtual casino games. We’ve evolved the gaming industry by designing and hosting the most streamed, interactive casino tables and slots in the world.

Our North American talent broadcasts 24/7 from our studios in Atlantic City, New Jersey, Southfield, Michigan, Philadelphia, Pennsylvania, Fairfield, Connecticut and Vancouver, Canada.

Job Description

The External Partnership and Branding Manager will lead external recruitment advertising initiatives across digital and print platforms, targeting key candidate demographics that align with Evolution US’s hiring needs. This role is responsible for increasing brand visibility, strengthening recruitment channels, and ensuring a high level of community engagement. The successful candidate will be a creative and results-driven professional with experience in employer branding, recruitment marketing, and community partnerships.

Requirements

  • Develop and execute external recruitment advertising strategies, ensuring maximum reach and engagement with high-quality candidates across multiple U.S. markets.
  • Identify and leverage digital and print advertising opportunities, including paid media campaigns, job boards, career fairs, and industry partnerships.
  • Oversee and provide leadership on Social Media activities, ensuring the execution of a strong employer brand presence across various social media platforms (LinkedIn, Facebook, Instagram, TikTok, etc.).
  • Monitor, analyze, and optimize job ad performance, making data-driven recommendations to enhance visibility and applicant conversion rates.
  • Establish and maintain community partnerships with industry groups, workforce development organizations, educational institutions, and diversity-focused networks to broaden recruitment reach.
  • Collaborate with internal stakeholders, including Operations Management, HR, Talent Acquisition, and Marketing, to align employer branding initiatives with corporate goals.
  • Stay informed on industry trends, emerging recruitment marketing tools, and best practices to continuously enhance Evolution’s talent attraction strategies for high volume recruitment needs.
  • Manage budgets for advertising and branding initiatives, ensuring cost-effective and high-ROI recruitment marketing efforts.
  • Track and report key performance indicators (KPIs) related to branding, recruitment marketing effectiveness, and social media engagement.
  • The role will require occasional travel

Qualifications

  • Higher education (Bachelor’s Degree or higher) in a relevant field or the applicable experience
  • Minimum of 5 years of experience in HR and Recruiting leadership, preferably in the hospitality and gaming industries
  • Expertise in US labor market, recruitment channels and recruitment tools
  • Proven experience in developing and managing digital and print advertising campaigns for recruitment purposes.
  • Strong leadership skills with experience managing a social media function or related teams.
  • Expertise in social media marketing, content creation, and audience engagement.
  • Strong analytical skills with the ability to interpret campaign data and optimize strategies accordingly.
  • Strong analytical skills with the ability to interpret campaign data and optimize strategies accordingly.
  • Excellent written and verbal communication skills.
  • Experience building and maintaining community partnerships and recruitment pipelines.
  • Ability to work in a fast-paced environment and manage multiple projects simultaneously.
  • Mass recruitment experience is a plus
  • Experience in gaming, hospitality, or entertainment industries is a plus.
  • Knowledge of programmatic job advertising and recruitment technologies.
  • Familiarity with employer review sites such as Glassdoor and Indeed.

Additional Information

Benefits

This position is an excellent opportunity to join the fast-growing Evolution team. We also offer:

  • Competitive Salary 
  • Paid Time Off
  • Paid Holidays
  • Medical, Dental & Vision Insurance Plans
  • Company Paid Life and AD&D Insurance
  • Nationwide Employee Discount Program
  • Full Training & Growth Opportunities
  • Professional and personal development – for the right person there is opportunity for the role to grow in responsibility

Evolution is a market-leading developer and provider of products and services for online casino entertainment. Our excellence is driven by over 16,000 EVOlutioneers across 30 markets worldwide, working in product innovation, software development, IT solutions, game hosting and business support. Evolution's dynamic and creative environment creates a unique opportunity for personal and professional growth.

Our integrated business-to-business solutions guarantee that our clients can always provide an unrivalled online entertainment experience to their players globally. We thrive on remaining an award-winning digital powerhouse of entertainment products and services with an ever-expanding line-up of product brands: Evolution Live, NetEnt, Red Tiger, Ezugi, Big Time Gaming, Nolimit City and DigiWheel.

Evolution is a Swedish company founded in 2006 and listed on Nasdaq Nordic (EVO).

Evolution USA was established in 2018. More information on Evolution.com.

For more information visit www.evolution.com 

#EVOPAL

All your information will be kept confidential according to EEO guidelines.

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About The Company

Evolution is a world-leader in product innovation and advanced IT-solutions for video streamed live casino. Our code runs 24/7/365 serving millions of users globally and processing financial transactions of thousands of EUROs every second.  

Evolution AB (publ) is listed on Nasdaq Nordic with a MCAP of over EUR 20B.


The company was founded in 2006, inspired by the world-renowned casino in Monte Carlo. Using the rapidly emerging technology, Evolution founders wanted to bring the excitement from the live player experience in to the home. From that came our brand promise of delivering a product which was AS REAL AS IT GETS, and our key corporate value ALIVE.


Today, more than 13,000 EVOlutioneers work in the company’s sites across 5 continents. With an ever-growing world-wide demand for our innovative product and high quality services, we look for more high performing talent with a team player mindset and diverse skillsets and backgrounds. 


Please read our Privacy and Cookies policies below before submitting any personal data to us: https://www.evolution.com/privacy-policy & https://www.evolution.com/cookies-policy


Followers must be 18+.  

http://gambleaware.co.uk Please gamble responsibly. 🔞 


Evolution is licensed and regulated by the Malta Gaming Authority under licence MGA/B2B/187/2010 issued on 01 of August 2018. Evolution is also licensed and regulated in many other jurisdictions such as the United Kingdom, Belgium, Canada, Romania, South Africa, and others.

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