Field Marketing Manager

Position Overview

As a Field Marketing Manager within Autodesk Education Experiences (AEX) organization, you will lead the India country AEC marketing strategy to support priority programs in the India country business plan.

Reporting into AEX Field Marketing organisation, this is a new role for a Field Marketing Manager to drive growth for AEC solutions including Autodesk Construction Cloud in India. You will support marketing in India for our priority education segments in higher education, and vocational audiences along with select education institutions. The India Field Marketer team develop a marketing strategy in consideration of our goals to improve awareness, preference, demand, and consideration for Autodesk across important stages of the audience journey. You will align global campaigns to India channels for execution and implementing marketing programs and tactics for optimized impact and outcomes.

In this role, you will use audience-centric marketing strategies to driving product and industry marketing initiatives and execute compelling marketing programs. This role requires close collaboration with our Field Engagement (equivalent to sales) team to understand their account profiles, target personas, and business objectives. Your cross-functional work will help drive internal alignment and position Autodesk as a strategic partner and trusted advisor for our education customers.  

Candidates who are able to work hybrid/remote from Mumbai, Bangalore, or New Delhi are preferred.

Responsibilities

• Build the India AEC marketing plan according to country business plan and global education marketing

• Articulate and represent nuances, specifics, priorities, and outcomes for our Indian education audiences for AEC solutions

• Develop, implement, increase, and report on marketing programs including content, email, paid media (paid social, display), telemarketing, and in person and virtual events applied to main stages of the audience journey including event demand generation

• Work with agencies, data analytics, marketing operations and brand teams to prepare marketing assets and coordinate successful launch of marketing programs

• Understand, and try to simplify the complexities of marketing across Autodesk Education audiences and our product portfolio

• Nurture contacts within accounts and engage that audience consistently with innovative and intentional marketing 

• Develop new programs, tools and assets designed to showcase Autodesk as a strategic partner to enable the customer to get the most value out of our solutions, relationship and services

• Build a collaborative relationship with field and Autodesk Learning Partner managers

Minimum Qualifications

• 3+ years' experience in B2B SaaS demand generation/field marketing experience, account-based marketing specific knowledge, and working with sales

• BA/BS or equivalent degree in Marketing or equivalent work experience

• Experience in vendor management such as creative agencies and media buying firms

• Experience with B2B solutions, connecting customer needs with product capabilities

• Experience with reporting main marketing and sales metrics across systems

• Experience with email, paid media, and landing page reviews and optimization for localization

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