Field Marketing Manager

1 Month ago • 3 Years + • Marketing

Job Summary

Job Description

As a Field Marketing Manager within Autodesk Education Experiences (AEX) organization, you will lead the India country AEC marketing strategy to support priority programs in the India country business plan. You will develop and implement marketing programs including content, email, paid media, and events. This role involves collaborating with the Field Engagement team to understand account profiles and business objectives to position Autodesk as a strategic partner for education customers. The role requires driving product and industry marketing initiatives and working with agencies and cross-functional teams to launch successful marketing programs. The goal is to improve awareness, preference, demand, and consideration for Autodesk across important stages of the audience journey. You will also be required to nurture contacts within accounts and engage that audience consistently.
Must have:
  • 3+ years of B2B SaaS demand generation experience
  • Experience with account-based marketing
  • Bachelor's degree in Marketing or equivalent experience
  • Experience with vendor management
  • Experience with B2B solutions

Job Details

Job Requisition ID #

25WD89507

Position Overview

As a Field Marketing Manager within Autodesk Education Experiences (AEX) organization, you will lead the India country AEC marketing strategy to support priority programs in the India country business plan.

Reporting into AEX Field Marketing organisation, this is a new role for a Field Marketing Manager to drive growth for AEC solutions including Autodesk Construction Cloud in India. You will support marketing in India for our priority education segments in higher education, and vocational audiences along with select education institutions. The India Field Marketer team develop a marketing strategy in consideration of our goals to improve awareness, preference, demand, and consideration for Autodesk across important stages of the audience journey. You will align global campaigns to India channels for execution and implementing marketing programs and tactics for optimized impact and outcomes.

In this role, you will use audience-centric marketing strategies to driving product and industry marketing initiatives and execute compelling marketing programs. This role requires close collaboration with our Field Engagement (equivalent to sales) team to understand their account profiles, target personas, and business objectives. Your cross-functional work will help drive internal alignment and position Autodesk as a strategic partner and trusted advisor for our education customers.  

Candidates who are able to work hybrid/remote from Mumbai, Bangalore, or New Delhi are preferred.

Responsibilities

  • Build the India AEC marketing plan according to country business plan and global education marketing

  • Articulate and represent nuances, specifics, priorities, and outcomes for our Indian education audiences for AEC solutions

  • Develop, implement, increase, and report on marketing programs including content, email, paid media (paid social, display), telemarketing, and in person and virtual events applied to main stages of the audience journey including event demand generation

  • Work with agencies, data analytics, marketing operations and brand teams to prepare marketing assets and coordinate successful launch of marketing programs

  • Understand, and try to simplify the complexities of marketing across Autodesk Education audiences and our product portfolio

  • Nurture contacts within accounts and engage that audience consistently with innovative and intentional marketing 

  • Develop new programs, tools and assets designed to showcase Autodesk as a strategic partner to enable the customer to get the most value out of our solutions, relationship and services

  • Build a collaborative relationship with field and Autodesk Learning Partner managers

Minimum Qualifications

  • 3+ years' experience in B2B SaaS demand generation/field marketing experience, account-based marketing specific knowledge, and working with sales

  • BA/BS or equivalent degree in Marketing or equivalent work experience

  • Experience in vendor management such as creative agencies and media buying firms

  • Experience with B2B solutions, connecting customer needs with product capabilities

  • Experience with reporting main marketing and sales metrics across systems

  • Experience with email, paid media, and landing page reviews and optimization for localization

#LI-BB3

    Learn More

    About Autodesk
    Welcome to Autodesk! Amazing things are created every day with our software – from the greenest buildings and cleanest cars to the smartest factories and biggest hit movies. We help innovators turn their ideas into reality, transforming not only how things are made, but what can be made.

    We take great pride in our culture here at Autodesk – our Culture Code is at the core of everything we do. Our values and ways of working help our people thrive and realize their potential, which leads to even better outcomes for our customers.

    When you’re an Autodesker, you can be your whole, authentic self and do meaningful work that helps build a better future for all. Ready to shape the world and your future? Join us!

    Salary transparency

    Salary is one part of Autodesk’s competitive compensation package. Offers are based on the candidate’s experience and geographic location. In addition to base salaries, we also have a significant emphasis on discretionary annual cash bonuses, commissions for sales roles, stock or long-term incentive cash grants, and a comprehensive benefits package.

    Diversity & Belonging
    We take pride in cultivating a culture of belonging and an equitable workplace where everyone can thrive. Learn more here: https://www.autodesk.com/company/diversity-and-belonging

    Are you an existing contractor or consultant with Autodesk?

    Please search for open jobs and apply internally (not on this external site).

    Similar Jobs

    USE Insider - Senior Machine Learning Engineer (Generative AI)

    USE Insider

    Istanbul, İstanbul, Türkiye (Remote)
    4 Months ago
    Barracuda - Director, Digital Marketing

    Barracuda

    Oregon, United States (On-Site)
    2 Weeks ago
    Britive - SOFTWARE ENGINEER

    Britive

    California, United States (Remote)
    7 Months ago
    appzen - Senior SAP Techno-Functional Consultant – FI/AP

    appzen

    San Jose, California, United States (On-Site)
    2 Weeks ago
    sitetracker - Contract Manager

    sitetracker

    Bengaluru, Karnataka, India (Hybrid)
    2 Months ago
    Spyke Games - Marketing Artist

    Spyke Games

    İstanbul, Türkiye (On-Site)
    1 Year ago
    Nintendo - Senior Advertising Specialist

    Nintendo

    Redmond, Washington, United States (Hybrid)
    11 Months ago
    Sony Pictures Entertainment - VP, Marketing & Distribution Technology

    Sony Pictures Entertainment

    Culver City, California, United States (On-Site)
    1 Month ago
    Bandai Namco - Associate 1P Marketing Manager

    Bandai Namco

    Irvine, California, United States (On-Site)
    1 Month ago
    Vertexbee studios - Marketing Artists

    Vertexbee studios

    Sofia, Sofia City Province, Bulgaria (On-Site)
    1 Year ago

    Get notifed when new similar jobs are uploaded

    Similar Skill Jobs

    Thousand Eyes - Scale Customer Success Manager

    Thousand Eyes

    Sydney, New South Wales, Australia (On-Site)
    1 Week ago
    MiQ - ERP Data Engineer II

    MiQ

    Bengaluru, Karnataka, India (On-Site)
    3 Weeks ago
    Globalization Partners - Principal Software Engineer

    Globalization Partners

    India (Remote)
    2 Months ago
    Workato - Technical Architect

    Workato

    Hyderabad, Telangana, India (On-Site)
    1 Month ago
    Reveal - GTM Systems Manager

    Reveal

    Chicago, Illinois, United States (On-Site)
    1 Month ago
    USE Insider - Customer Marketing Manager, APAC

    USE Insider

    Jakarta, Indonesia (Hybrid)
    3 Years ago
    ISS Stoxx - Software Engineer (C# & .Net)

    ISS Stoxx

    Makati City, Metro Manila, Philippines (Hybrid)
    3 Weeks ago
    fluence - Senior Power Systems Engineer, Grid Studies

    fluence

    Bengaluru, Karnataka, India (Hybrid)
    1 Month ago
    Veeam Software - Principal Software Engineer, Data

    Veeam Software

    Connecticut, United States (Remote)
    1 Month ago

    Get notifed when new similar jobs are uploaded

    Jobs in Mumbai, Maharashtra, India

    Scopely - Game Design Intern (Slots)

    Scopely

    Bengaluru, Karnataka, India (Hybrid)
    4 Weeks ago
    Capgemini - Products & Systems Engineer

    Capgemini

    Bengaluru, Karnataka, India (On-Site)
    1 Month ago
    Loyalty Juggernaut - Project Manager

    Loyalty Juggernaut

    Hyderabad, Telangana, India (On-Site)
    1 Year ago
    Accenture - Tech Delivery Subject Matter Expert

    Accenture

    Hyderabad, Telangana, India (On-Site)
    2 Months ago
    Capgemini - Record to Analyze Process Expert

    Capgemini

    Bengaluru, Karnataka, India (On-Site)
    1 Month ago
    PwC - Senior Associate _SAP BTP Engineering _Advisory corporate _ Advisory_ Bengaluru

    PwC

    Bengaluru, Karnataka, India (On-Site)
    9 Months ago
    Omnissa - Staff Engineer (Data Science)

    Omnissa

    Bengaluru, Karnataka, India (Hybrid)
    7 Months ago
    Sailpoint - Senior Staff Data Engineer

    Sailpoint

    Pune, Maharashtra, India (On-Site)
    3 Weeks ago
    Paperflite - Senior Product Manager

    Paperflite

    Chennai, Tamil Nadu, India (On-Site)
    8 Months ago
    dun bradstreet - Analyst II

    dun bradstreet

    Bengaluru, Karnataka, India (On-Site)
    3 Months ago

    Get notifed when new similar jobs are uploaded

    Marketing Jobs

    Rockstar Games - Marketing Manager, Live Services

    Rockstar Games

    New York, United States (On-Site)
    1 Month ago
    InMobiInMobi - Account Management - Microsoft Advertising

    InMobiInMobi

    Lucknow, Uttar Pradesh, India (On-Site)
    1 Month ago
    HoYoverse - Senior Brand Marketing Manager

    HoYoverse

    Québec City, Quebec, Canada (Remote)
    3 Months ago
    NinjaVan - Business Administration (Marketing) Intern

    NinjaVan

    Mandaluyong, Metro Manila, Philippines (Hybrid)
    8 Months ago
    Mindtickle - Marketo Marketing Senior Associate

    Mindtickle

    Pune, Maharashtra, India (Hybrid)
    3 Months ago
    Philips - Trade Shopper Marketing Specialist

    Philips

    Tokyo, Japan (Hybrid)
    1 Month ago
    Whatnot - Head of Marketing Strategy and Operations

    Whatnot

    Los Angeles, California, United States (On-Site)
    1 Month ago
    Hudl - Sr. Soccer Marketing Manager

    Hudl

    Lincoln, Nebraska, United States (On-Site)
    2 Months ago
    USE Insider - Marketing Manager, Korea

    USE Insider

    Seoul, South Korea (On-Site)
    2 Weeks ago
    Epic Games - Director, Creative Marketing

    Epic Games

    Cary, North Carolina, United States (On-Site)
    2 Months ago

    Get notifed when new similar jobs are uploaded

    About The Company

    Autodesk is changing how the world is designed and made. Our technology spans architecture, engineering, construction, product design, manufacturing, media, and entertainment, empowering innovators everywhere to solve challenges big and small. From greener buildings to smarter products to more mesmerizing blockbusters, Autodesk software helps our customers to design and make a better world for all. Over 100 million people use Autodesk software like AutoCAD, Revit, Maya, 3ds Max, Fusion 360, SketchBook, and more to unlock their creativity and solve important design, business and environmental challenges. Our software runs on both personal computers and mobile devices and taps the infinite computing power of the cloud to help teams around the world collaborate, design, simulate and fabricate their ideas in 3D. We provide exceptional compensation/benefit packages and we’d love for you to join us. We’re proud to be an equal opportunity employer and we consider all qualified applicants without regard to race, gender, disability, veteran status or other protected category. To see our culture in action, check out #AutodeskLife. We are headquartered in the San Francisco Bay Area and have more than 10,000 employees worldwide.

    San Francisco, California, United States (On-Site)

    Vancouver, British Columbia, Canada (On-Site)

    Costa Rica (Remote)

    Barcelona, Catalonia, Spain (Hybrid)

    New Delhi, Delhi, India (Hybrid)

    Bengaluru, Karnataka, India (On-Site)

    Bengaluru, Karnataka, India (On-Site)

    Bengaluru, Karnataka, India (Hybrid)

    Bengaluru, Karnataka, India (On-Site)

    Bengaluru, Karnataka, India (On-Site)

    View All Jobs

    Get notified when new jobs are added by Autodesk

    Level Up Your Career in Game Development!

    Transform Your Passion into Profession with Our Comprehensive Courses for Aspiring Game Developers.

    Job Common Plug