Field Marketing Manager - EMEA Commercial

2 Months ago • 5 Years + • Marketing

Job Summary

Job Description

Boomi is seeking a temporary Field Marketing Manager to support its commercial sales organization in Barcelona. This maternity cover role is expected to last for approximately 7 months. The ideal candidate will be an experienced marketing professional with a strong background in sales and marketing automation systems, and a proven track record of working with Sales Development Representatives (SDRs) and Inside Sales teams. The role requires quick ramp-up and adaptability to fixed-term contracts. The position involves owning the commercial marketing plan for EMEA, activating global programs, and executing integrated field marketing campaigns to drive lead generation and pipeline progression. Collaboration with SDR and Sales teams, analysis of campaign performance, and leveraging marketing activities across EMEA are key responsibilities. The role also requires a strong understanding of the competitive landscape and market trends.
Must have:
  • Fluent in business English
  • 5+ years of Field Marketing experience
  • Experience in Enterprise Software (SaaS)
  • Proficiency in SFDC and Marketo
  • Track record of working with SDR/Inside Sales
  • Excellent communication and interpersonal skills
  • Strong analytical and data-driven approach
  • Ability to manage multiple projects
Good to have:
  • Proficiency in other European languages

Job Details

About Boomi and What Makes Us Special

Are you ready to work at a fast-growing company where you can make a difference? Boomi aims to make the world a better place by connecting everyone to everything, anywhere. Our award-winning, intelligent integration and automation platform helps organizations power the future of business. At Boomi, you’ll work with world-class people and industry-leading technology. We hire trailblazers with an entrepreneurial spirit who can solve challenging problems, make a real impact, and want to be part of building something big. If this sounds like a good fit for you, check out boomi.com  or visit our Boomi Careers page to learn more.

Position Overview

We are looking for a temporary Field Marketing Manager to support our commercial sales organization based out of our Barcelona office. This role is maternity cover and expected to last for approximately 7 months.

The ideal candidate will be an experienced marketing professional with a strong background in sales and marketing automation systems, and a proven track record of working closely with Sales Development Representatives (SDRs) and Inside Sales teams. As a maternity cover, we are looking for someone used to fixed term contracts, a fast learner who will be able to ramp quickly.

Please also note that this is a hybrid office/remote role where you will work at least 3 days per week from our stunning Barcelona office; and 2 days from home.

Location: Barcelona Office 

 

Key Responsibilities

  • Own the commercial marketing plan for EMEA

  • Activate the global programs in field and execute integrated field marketing campaigns to drive lead generation, pipeline progression and conversion

  • Collaborate closely with the Commercial SDR and Sales teams to create targeted campaigns that enhance lead quality and conversion rates.  

  • Analyze campaign performance metrics and provide actionable insights to improve future marketing strategies.  

  • Work closely with Enterprise Marketing counterparts to leverage and optimize marketing activities across EMEA

  • Work with cross-functional teams to ensure consistent messaging and branding across all marketing channels.  

  • Maintain a strong understanding of the competitive landscape and market trends to inform marketing strategies.  


Requirements/Qualifications

  • Fluent in business English; proficiency in other European languages is advantageous.  

  • 5+ years of proven experience in a Field Marketing role, within an Enterprise Software (preferably SaaS organization).  

  • In depth skillset using SFDC and Marketo.

  • A track record of working with SDR and Inside Sales teams to drive lead generation and sales growth.  

  • Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams.  

  • Strong analytical skills with a data-driven approach to marketing.  

  • Ability to work in a fast-paced environment and manage multiple projects simultaneously.  

 

 

Be Bold. Be You. Be Boomi. We take pride in our culture and core values and are committed to being a place where everyone can be their true, authentic self. Our team members are our most valuable resources, and we look for and encourage diversity in backgrounds, thoughts, life experiences, knowledge, and capabilities.  

All employment decisions are based on business needs, job requirements, and individual qualifications.

Boomi strives to create an inclusive and accessible environment for candidates and employees. If you need accommodation during the application or interview process, please submit a request to talent@boomi.com. This inbox is strictly for accommodations, please do not send resumes or general inquiries. 

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About The Company

At Boomi, we believe in accountability and transparency, and proudly enable innovation. When you work at Boomi, you can be your true, authentic self in our unique, independent culture. Be boldWe take ownership of our work and results, continuously improve, exceed expectations, stay curious, and create for the future while learning from the past. Be youWe build authentic relationships, lead with integrity, and bring our whole selves to our work and interactions with customers, partners, and communities.

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