Field Marketing Manager, France (temporary contract)

3 Weeks ago • 2-3 Years • Marketing

Job Summary

Job Description

Veeam, a global leader in data resilience, is seeking an experienced Field Marketing Manager to drive multi-touch marketing activities across France. This role reports to the Field Marketing Manager - Head of France and collaborates with sales stakeholders to boost pipeline and market share. The Field Marketing Manager will partner with regional, inside, and channel sales teams to execute local objectives within the global strategy. Key responsibilities include developing and executing strategic GTM plans, setting up measurable marketing mixes, executing campaigns across various channels (online and offline events, digital, telemarketing, ABM, vertical programs, ecosystems), developing new tactics, and fostering close collaboration with sales teams. The role also involves aligning with other marketing functions, generating and tracking marketing signals for campaign efficiency and ROI, analyzing KPIs for investment decisions, managing budgets, and potentially traveling 10-20%. The ideal candidate needs 2-3 years of experience in SaaS/IT, ability to execute in fast-paced environments, define marketing objectives, evaluate results, work with agencies, manage multiple projects, and possess strong work ethic and understanding of indirect sales models. Fluency in French and English is required.
Must have:
  • 2-3 years experience in SaaS/IT
  • Execute in fast-paced environment
  • Define marketing objectives & track results
  • Work with agencies/suppliers
  • Manage multiple projects & deadlines
  • Self-starter with urgency & work ethic
  • Understand indirect sales & channel partners
  • Fluent in French and English
Good to have:
  • Experience in driving multi-touch marketing activities
  • Partner with regional sales
  • Align with supporting marketing functions
  • Analyze KPI attainment
Perks:
  • Modern, energetic working environment
  • Opportunities for professional growth and promotion
  • Salary ranges depending on skills and expertise
  • Flexible working hours

Job Details

Veeam, the #1 global market leader in data resilience, believes businesses should control all their data whenever and wherever they need it. Veeam provides data resilience through data backup, data recovery, data portability, data security, and data intelligence. Based in Seattle, Veeam protects over 550,000 customers worldwide who trust Veeam to keep their businesses running. Join us as we move forward together, growing, learning, and making a real impact for some of the world’s biggest brands. The future of data resilience is here - go fearlessly forward with us.

Veeam is seeking a field marketing manager with established experience in driving multi-touch marketing activities across France. The Field Marketing manager will report to the Field Marketing Manager -Head of France and will work closely with the local sales stakeholders to support the growth of sales pipeline and market share of Veeam’s business in these areas.

The Field Marketing Manager will partnership with the regional field, Inside and channel sales to execute against local objectives whilst working to the broader global strategy of strengthening Veeam’s position in the market.  This is an exciting opportunity for an individual to join a mature team within a successful and ambitious software vendor.

Location: close to Paris

Job Function and Key Responsibilities:

  • Act as a counterpart with sales leaders in creating and executing growth strategy.
  • Develop, elevate & execute with the team a quarterly local strategic GTM plan to achieve and support sales growth objectives in line with : Regional Marketing budget, company priorities, local market expectation, compelling event and the country GTM sales.
  • Set up a programmatic and measurable marketing mix on historical data and expected ROI, reflecting Customer buying journey, leveraging Veeam messaging & key assets to support local business.
  • Execute campaigns targeting various account types, audiences (EDM, TDM) & personas to drive engagement in segments: Online & offline events, digital campaigns, Telemarketing, ABM programs, Vertical programs, Ecosystems activities - as part of nurturing and integrated approach to deliver a seamless and customer-centric experience.
  • Develop net new creative tactics depending on the segmentation and the needs
  • Build and maintain close collaboration with Sales both inside/ field - Work hand to hand, understand the needs, the expectations and agree on a joint plan to accelerate market penetration
  • Align with other supporting marketing functions Social Media, Customer reference, Demand Center, Email team, MOPS and Finance.
  • Generate, track, monitor Marketing signals and get the best campaigns efficiency with proven ROI and hit pipeline KPI – working very closely with our SDR teams and adjust programs as necessary
  • Analyze KPI attainment for future marketing investment decisions - Understand GC pipeline logic & campaign attribution model, track pipeline results thru meaningful dashboards and identify best sources of pipeline creation depending on the targeted audiences & personas
  • Manage quarterly budgeting and reforecasting
  • Ability to travel 10 -20%

Required Skills and Experience:

  • A minimum of 2-3 years’ experience in SaaS and/or IT companies
  • Ability to execute in a fast-paced environment, cross-functional team environment
  • Ability to define marketing objectives, track and evaluate results
  • Experience in working with agencies and suppliers
  • Ability to assist in multiple projects simultaneously while effectively managing time and ensuring budgets and deadlines are met
  • Self-starter with a sense of urgency and strong work ethic
  • Understanding of the indirect sales models and channel partner landscape and go to market.
  • Fluent in French and English, both written and verbal

 

We offer : 

  • Modern, energetic working environment
  • Opportunities for professional growth and promotion
  • Salary ranges depending on skills and expertise
  • Flexible working hours

#LI-JB1

 

 


Veeam Software is an equal opportunity employer and does not tolerate discrimination in any form on the basis of race, color, religion, gender, age, national origin, citizenship, disability, veteran status or any other classification protected by federal, state or local law. All your information will be kept confidential.

Please note that any personal data collected from you during the recruitment process will be processed in accordance with our Recruiting Privacy Notice.  

The Privacy Notice sets out the basis on which the personal data collected from you, or that you provide to us, will be processed by us in connection with our recruitment processes. 

By applying for this position, you consent to the processing of your personal data in accordance with our Recruiting Privacy Notice.

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About The Company

Veeam’s got your workloads covered — cloud, on‑prem, remote sites, and everything else in between. Our Zero Trust principles are baked into every backup, ensuring your data is protected and ready for recovery. Wherever your data lives, Veeam works with that, too.


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