Field Marketing Manager, Northern Europe, Public Cloud.
Job Summary
Job Description
The Field Marketing Manager for Northern Europe will develop and implement marketing strategies aligned with regional and global sales objectives. This role requires deep cloud service understanding and close collaboration with major hyperscalers. Key responsibilities include marketing planning, hyperscaler collaboration, target audience segmentation, content creation, managing C-level relationships, campaign execution, lead management, reporting results, and close sales alignment. The ideal candidate will drive impactful marketing campaigns enhancing brand visibility and lead generation across Northern Europe, leveraging global campaigns while ensuring local relevance.
Must have:
- Develop and execute marketing plans
- Collaborate with hyperscalers
- Create engaging content
- Manage C-level relationships
- Execute marketing campaigns
- Lead generation and tracking
- Report on marketing results
- Sales alignment
7 skills required
Job Details
Rackspace Technology is a global leading end-to-end hybrid, multi-cloud, and AI solutions company. We design, build, and operate our customers’ cloud environments across all major technology platforms, irrespective of technology stack or deployment model. Innovation is at our core and we have a track record of notable industry ‘firsts’. We were among the first to put customers into data centers, to manage hosting, and to host private cloud on virtual machines. We partnered with NASA to launch OpenStack public cloud. We continue to innovate and evolve and were one of the first companies to take customers on a multi-cloud journey enabled by our deep partnerships with the leading global hyperscalers. We are also at the forefront of AI with our launch of Foundry for AI by Rackspace (FAIR™) which helps organizations accelerate the adoption of responsible AI through three services offerings: Ideate, Incubate and Industrialize.
Our Rackers are some of the brightest minds in the industry and known for putting the customer first. We value collaboration, innovation and excellence, and are looking for talented people to join our team.
Job Summary
- The Marketing Manager for Northern Europe (NE) will develop and implement comprehensive marketing strategies that support the region sales objectives in alignment with the global goals.
- This role requires a deep understanding of cloud services and involves close collaboration with major hyperscalers such as AWS, Microsoft, and Google Cloud Platform.
- The successful candidate will work closely and collaboratively with the country sales leader and team.
- They will develop & execute the marketing plan for the Northern Europe region leveraging global campaigns aligned to strategic BU priorities while ensuring local relevance and impact.
- They will drive he creation of impactful content and the implementation of effective marketing campaigns that enhance brand visibility and lead generation across the region.
Key Responsibilities
- Marketing Planning: Develop and execute a detailed marketing plan that aligns with sales objectives and regional goals, including budget planning and marketing mix strategies.
- Hyperscaler Collaboration: Coordinate with major hyperscalers and the alliance team to create sub-marketing plans that leverage available marketing funds and resources.
- Target Audience Segmentation: Define a segmented target audience for each campaign to better align messaging
- Content Creation & Messaging: Generate and leverage global content to support marketing programs across the marketing funnel (tofu, mofu, bofu) and relevant channels. Utilize input from local and global subject matter experts (SMEs) to create relevant and engaging content.
- C-Level Relationship: Manage and expand C-Level relationships specifically for the Northern Europe (NE) sub-region.
- Marketing Campaign Execution: Oversee and drive the implementation of diverse marketing activities ensuring compliance with brand guidelines and achieving optimal awareness and pipeline generation outcomes.
- Work with the Integrated Marketing team and local agencies, as approved, to execute plans.
- Drive digital marketing/social media campaigns and maintain any relevant website content.
- Plan and execute events with central event team support to ensure memorable customer experiences and generate demand.
- Lead Account-Based Marketing campaigns closely aligned with sales strategies.
- Manage lead generation, lead distribution, and lead tracking using Salesforce, Marketing tools and hyperscaler portals.
- Marketing Results: Document and report on the execution and results of marketing plans, internally and to hyperscalers (for the joint activities) to demonstrate ROI and achievement against KPIs for campaigns and programs.
- Collaboration and Communication: Regularly interact with regional peers and the global team to share and adopt successful marketing practices.
- Sales Alignment: Maintain a close working relationship and regularly communicate with the regional sales team to ensure marketing strategies effectively support sales objectives.
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