Field Marketing, Marketing Coordinator - Asia
Job Summary
Job Description
As a Field Marketing - Marketing Coordinator, you will execute and manage marketing programs and demand generation events, both directly and through partners. You will plan and execute marketing events in Asia, aligning with the regional GTM strategy and integrating partner events. Responsibilities include developing event plans, collaborating with the sales organization, adapting global marketing materials, and supporting budget management. The role requires strong creativity, organizational skills, and communication abilities. This role involves driving awareness and building pipeline in the region by using marketing events and other marketing activities.
Must have:
- Minimum of three years of B2B event management experience
- Experience with in-person and virtual events in the Asia region
- Define and execute B2B marketing events
- Understanding of marketing automation and web analytics
- Ability to support sales to meet pipeline and revenue targets
- Excellent project planning and execution skills
Good to have:
- Creative problem-solving ability and attention to detail
- Willingness to travel within the region, especially in Asia
- Excellent communicator to convey complex ideas
10 skills required
Job Details
Field Marketing, Marketing Coordinator – Asia
About Us:
At Sitecore, our mission is to simplify how brands reach, engage, and serve people by delivering intelligent, personalised digital experiences that connect the world. We empower the world’s most iconic brands to build lifelong relationships with their customers—seamlessly, smartly, and at scale.
As the leading provider of agentic digital experience software, Sitecore brings together content, commerce, and data into one composable platform that enables brands to deliver millions of meaningful, adaptive experiences every day. Trusted by global leaders such as American Express, Porsche, Starbucks, and L’Oréal, Sitecore helps brands transform engagement through experiences that are not only personalised but predictive and dynamic.
Our foundation is our people—a diverse, passionate, and collaborative global team spanning over 25 countries. We believe that every experience matters, and that belief starts with how we work together. Our values—empathy, accountability, clarity, and growth—guide how we lead, innovate, and connect. They are the behavior's that bring our mission and vision to life, every day, in every interaction.
Learn more at Sitecore.com
About the Role/ The Opportunity:
As a Field Marketing – Marketing Coordinator, you will bring a hands-on approach to executing and managing marketing programs and demand generation events, both directly and through partners. The ideal candidate will have a proven track record in executing high-impact, integrated online and in person marketing events that drive pipeline growth and revenue goals. You will work closely with the sales and sales development (SDR) teams across the region, as well as within partner organisations, to ensure alignment and collaboration. This role requires strong creativity, work ethic, and exceptional organisational and communication skills. You will report directly to the Senior Director of Field and Partner Marketing Manager, APJ.
What You’ll Do:
- Plan and execute best-in-class marketing events (in person and virtual) in Asia that effectively drive awareness and build pipeline in region and are integrated with the overall APJ marketing strategy including Sitecore owned events, third party and partner events
- Align with the partner organisation in line with the regional GTM and integrate partners events and campaigns into the overall events and marketing program that provides mutual business value and enables leverage and scale in the overall regional marketing plan execution
- Develop detailed event project plans, including event goals, messaging, call to action, marketing distribution channels, follow-up activities, and success metrics
- Build a strong partnership with the sales organisation and ensure events and campaigns are aligned with territory and account plans and intergrated with the sales development representatives to ensure feedback and improvements are continually applied to future planning cycles
- Adapt and optimise global marketing material to the ASIA events program; ensure all events are positioned appropriately and managed effectively
- Support budget management, financial approval processes, and contract/legal reviews
What You Need to Succeed
- Bachelor's degree in Marketing, Communications or a related field
- Minimum of three or more years of B2B technology event management experience – both in person and virtual events with a focus on the Asia region
- Proven track record of defining and executing B2B marketing events that deliver against funnel metrics and KPIs
- An understanding of marketing automation, web content management, web analytics and business intelligence (reporting and analysis tools)
- Proven record of supporting sales to meet or exceed pipeline and revenue targets and a team player with cross-functional project leadership skills
- Agile professional who excels and thrives in a fast-paced growth environment and is readily adaptable to changing market and organisational requirements
- Excellent project planning and execution skills, with a strong sense of ownership and ability to multi-task, prioritise, anticipate possible obstacles and deliver viable solutions in a timely manner
Additional Skills That Could Set You Apart:
- Creative problem-solving ability and attention to detail
- Willingness to travel within the region, especially in Aisa if required
- Excellent communicator with proven ability to clearly convey complex ideas to a variety of audiences
Sitecore is proud to be an equal opportunity workplace. We are committed to equal employment opportunity without unlawful regard to race, color, ancestry, religion, gender, national origin, sexual orientation, age, citizenship, marital status, disability, veteran status or any other local legally protected characteristic.
How we hire
At Sitecore, we put a lot of care and time into who we hire. We believe that in order to build the best products, we need to build high impact teams. Our recruitment process centers around what we call the Life Story interview, a conversational-style interview where we get to learn more about you.
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