Field Marketing Specialist
Las Vegas, NV, US, 89113
IGT (NYSE:IGT) is a global leader in gaming. We deliver entertaining and responsible gaming experiences for players across all channels and regulated segments, from Lotteries and Gaming Machines to Sports Betting and Digital. Leveraging a wealth of compelling content, substantial investment in innovation, player insights, operational expertise, and leading-edge technology, our solutions deliver unrivaled gaming experiences that engage players and drive growth. We have a well-established local presence and relationships with governments and regulators in more than 100 countries around the world, and create value by adhering to the highest standards of service, integrity, and responsibility. IGT has approximately 10,500 employees. For more information, please visit .
Responsibilities
This position reports to the Director of North American Field Marketing. Field Marketing is a function within the North American Gaming Division that works closely with Sales and Casino Customers to successfully launch IGT products on casino floors.
Our ideal Field Marketing Specialist candidate is an independent thinker with a customer-first mindset, and enjoys being part of a passionate, collaborative marketing team that delivers first-class customer service to internal and external customers in an industry that continuously advances and changes. Responsible for building strong relationships across casino properties and aligned closely with Sales and other stakeholder groups that support the product lifecycle, this team member supports sales leadership throughout the sales cycle and IGT customers throughout the life cycle of IGT products on casino property floors.
Having a customer-first mindset is imperative. A crucial part of the job responsibility is building lasting relationships with customers. Developing relationships with casino marketing teams and encouraging operators to market IGT products through the casino partner’s B2B2C marketing channels is also an important part of the job. The ideal candidate will have a track record of executing successful and measurable B2B campaigns and the ability to bring forth creative, outside-of-the-box ideas that resonate with target audiences.
Responsibilities:
- Work closely with assigned regional sales team to understand the market needs as well as sales needs to create a positive selling environment for IGT products
- Develop and execute regional marketing plans specific to company priorities, regional needs, sales goals and pre-defined budget
- Support sales by ensuring that team is armed with all available sales and promotional tools to launch IGT products in the field
- Oversee the execution of product launch campaigns on casino floors, and ideate complementary campaign elements customized to individual operators and their player base
- Assist with trade shows, campaigns and joint channel activities in support of product launches and the overall company priorities
- Manage assigned budget and identify opportunities to utilize available funding for maximum impact
Qualifications
Desired Skills and Experience:
- Familiarity of the gaming industry
- BA in Marketing or related field with a minimum of 5 years marketing experience
- Desire to thrive in a fast-paced environment utilizing the ability to prioritize while managing multiple projects
- Strong interpersonal and relationship-building skills
- Ability to think through campaigns and projects strategically and methodically
- Proficient in Microsoft Office, specifically PPT and Excel, and comfortable presenting
- Fiscally responsible and experienced in managing budgets effectively
This position will be based out of Las Vegas, NV with ability to travel up to 25%
Keys to Success
• Building collaborative relationships
• Decision making
• Drive results
• Foster innovation
• Personal energy
• Self-leadership
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IGT is committed to sustaining a workforce that reflects the diversity of the global customers and communities we serve, creating a fair and inclusive culture that enables all our employees to feel valued, respected and engaged. IGT is an equal opportunity employer. We provide equal opportunities without regard to sex, race, color, religion, age, national origin or ancestry, disability, veteran status, sexual orientation, genetic information, gender identity or expression, and any other personal attributes protected by federal, state, or other laws. We thank all applicants for applying; however, only those selected to interview will be contacted.
At IGT, we consider a wide range of factors in determining compensation, including background, skills, experience, and work location. These factors can cause your compensation to vary. The estimated starting compensation range is $50,482 - $115,000. The actual pay offered may end up being higher or lower. The Company will comply with all local pay requirements and collective bargaining agreements, where applicable.
Base pay is only one part of our Total Rewards program. Sales roles may be eligible for commission payments, while other roles are eligible for discretionary bonuses . In addition, we offer employees a 401(k) Savings Plan with Company contributions, health, dental, and vision insurance, life, accident, and disability insurance, tuition reimbursement, paid time off, wellness programs, and identity theft insurance. Note: programs are subject to eligibility requirements.
All IGT employees have a role in information security. Annual training will be assigned and required as appropriate.
IGT (NYSE: IGT) is the global leader in gaming. For more information, please visit .
Nearest Major Market: Las Vegas
