Financial Analyst - Marketing

The Company

Congo Brands is at the epicenter of where consumer demand meets product development. Through brand partnerships with lead influencers, we are afforded an inside look at what consumers truly desire. Congo Brands is a health and wellness company that sells supplements, fitness snacks, hydration drinks, energy drinks, and more through ecommerce and retail partnerships. Congo Brands houses some of the World’s most noted brands including Alani Nu, Prime Hydration, and 3D Energy. Congo Brands is one of the world’s fastest growing consumer product companies, with revenue growth increasing exponentially year over year. Congo Brands’ goal is to be the go-to ‘Better for You Brand’ for everything from ready-to-drink beverages, snacks, supplements and more.

The Role:

The Financial Analyst, Marketing reports to the Finance Manager, Marketing and is responsible for financial support of the Marketing Team including expense forecasting and management and ROI analysis of Marketing programs. The role supports Congo’s $100M+ guerilla marketing efforts including Social Media, Influencer, Ambassador and In-Market Local and National Events. 

• Financial Planning: Partner with Marketing resources to develop budgets by project and marketing activity. Manage and report expenses identifying key risk areas and opportunities.

• Performance Modeling: Collaborate with marketing on the development of KPIs and conduct in-depth ROI analysis for marketing campaigns to measure effectiveness and guide future investment decisions.
• Financial Analysis: Partner with the Marketing team and cost center owners to analyze financial data, identify trends, and provide strategic recommendations to enhance financial performance.
• Reporting: Prepare monthly Brand P&L statements, highlighting variances to budget and forecast to inform strategic decision-making.
• Risk Management: Collaborate with business partners to identify potential financial risks and develop mitigation plans.
• Data-Driven Insights: Utilize data analytics to provide insights that drive marketing strategy and spending efficiency.
• Process Improvement: Continually assess and improve financial processes related to marketing spend, seeking opportunities to increase automation, accuracy, and timeliness of financial reporting.
• Strategic Support: Support Finance Manager, Marketing with the management and execution of special projects and strategic corporate initiatives