Freelance Designer

1 Month ago • 2 Years + • Design

Job Summary

Job Description

The Critical Mass team is creating applications to enhance one of the world’s most trafficked websites. This role focuses on designing new product landing pages, collaborating with cross-functional teams to showcase new product versions and updates. The designer will develop breakthrough marketing campaigns and create elegant design solutions for the client's homepage and other platforms, understanding brand principles and design rationale. Responsibilities include creating original designs, collaborating with teams, preparing files, guiding ideas to meet goals, presenting design rationale, consulting with technical teams, and reviewing deliverables.
Must have:
  • 2+ years of visual design experience for web, mobile, or app.
  • Proficiency in design elements including typography and layout.
  • Ability to thrive in a fast-paced creative environment.
  • Photoshop expertise, including file organization and setup.
  • Passion for mentoring and team alignment.
  • Ability to articulate ideas to various teams.
  • Clear communication and presentation skills.
  • Prototyping ability to convey preferred states.
  • Strong understanding of web development technologies.
  • Figma, Photoshop, and Sketch expertise.

Job Details

The Critical Mass team creates applications which drive one of the world’s most trafficked websites. We play an active role helping our client connect their consumers globally through mobile, digital, and in-store experiences.

This team is focused on bringing new product pages to life. You’ll work collaboratively with cross-functional teams to launch new product landing pages for our client’s site. These pages will showcase new product versions and/or updates. There is typically a major release every fall and some smaller updates through the year. If you are a pixel perfect visual designer with flawless execution, who loves the latest and greatest new ‘it product’, this is the role and team for you.

As a Designer on this team, you are a user experience leaning visual designer. You’re comfortable being responsible for developing break-through marketing campaigns that incorporate all communications disciplines for new Product Launches. You’ll working closely and collaboratively with both the creative and tech disciplines to create considered and elegant design solution for our client’s homepage and other, additional platforms. You understand brand principles and style guideline and you appreciate an exceptional systematic design rational.


You will:

  • Create original designs that align to project goals and overall creative direction, fluid templates and our client high standards.
  • Collaborate with Art Directors, ACDs, and the larger project team to explore concepts and iterate on design layouts.
  • Prepare for creative reviews by outputting optimized files and presentation materials.
  • Guide ideas to meet both creative and business goals within the project scope.
  • Present persuasively and clearly articulate design rationale for project creative solutions.
  • Consult with technical disciplines to ensure designs work within given limitations, and files are prepared with all necessary information to support the design intent.
  • Review final deliverables with an exacting eye, ensuring that layout, images, and typography are flawless.
  • Continually seek opportunities to refine design thinking and improve workflows.

You have:

  • 2+ years of experience specializing in visual design for the web, mobile and/or app design.
  • High proficiency in the formal elements of design, including typography, layout, balance, proportion, rhythm, emphasis, and unity.
  • Ability to thrive in a challenging, fast-paced, creative workplace and to deliver quality design at a high volume in a tight timeframe.
  • Photoshop expertise, including intelligently organizing files for design iteration, setting up files for web production, and adhering to graphic design standards.
  • Passion for nurturing relationships, mentoring, and rallying teams to align around a vision.
  • Ability to articulate ideas and be clearly understood by creative, project management and development staff, both in verbal and in written format.
  • Clear communication and presentation skills that speak to both creative and technical audiences.
  • Prototyping ability to convey preferred states, motion, and/or behaviors for interactive concepts.
  • Strong understanding of web development, including HTML, CSS, iOS, and other technologies.
  • Figma, Photoshop and Sketch expertise, including file organization, and preparation of pixel-perfect files for design team use.

The Talent Team at Critical Mass is focused on ensuring we provide the best training, onboarding, and employee experience possible! Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 3 days a week.

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About The Company

Critical Mass is a team of 1,800 inspired folks based in 12 offices around the world, providing full-service digital capabilities for the greatest brands on Earth. Our secret sauce is our uncompromising design standards, our relentless focus on customers, and an ability to put powerful new technologies to work for our clients.


We work with the best—Apple, Nike, Mars Wrigley, Nissan, Diageo, Airbnb, BMW, BNY Mellon, Johnson & Johnson, and many more—brands who strive for connected digital ecosystems and unparalleled experiences. We help them get there by gaining deep insight into their consumers and orchestrating data, AI, design, media, and tech stacks around human stories.


We’re a global agency founded in Canada, but digital is our home. If you know us, then you know we’re a special, quirky place that attracts big talent and tiny egos. (We actually give out a “so f-n nice” award—lots of them). But just because we’re friendly doesn’t mean we’re not a force to be reckoned with. We’re driven. Relentless. And we live our values. We’re Critical Mass, but our friends call us CM. Please call us CM!

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