Freelance Marketing Artist

2 Months ago • All levels • Marketing

Job Summary

Job Description

WeMoms seeks a Freelance Marketing Artist to create engaging visual assets for the app and social media. Responsibilities include producing high-performance visuals (banners, articles, social media games) for partners and internal use, designing social-first content optimized for platforms like Instagram, TikTok, and Facebook, optimizing campaign performance through testing and learning, and exploring new design and social media trends. The ideal candidate will understand the needs of mothers (ages 25-40) and effectively translate them into compelling visuals. This role requires both static and potentially video/motion editing skills.

Must have:

Produce engaging visual assets
Design social-first content
Optimize campaign performance
Explore new trends and formats

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Job Details

Founded in 2013, Voodoo is a tech company that creates mobile games and apps with a mission to entertain the world. Gathering 800 employees, 7 billion downloads, and over 200 million active users, Voodoo is the #3 mobile publisher worldwide in terms of downloads after Google and Meta. Our portfolio includes chart-topping games like Mob Control and Block Jam, alongside popular apps such as BeReal and Wizz.

About WeMoms

Founded in 2014 by Dino Jaegle, WeMoms is dedicated to making womanhood easier and more fulfilling. Our app offers personalized guidance, a nurturing community, and practical tools designed to empower moms with confidence and joy.

In 2021, WeMoms joined forces with Voodoo, the largest French unicorn and a global leader in mobile games. This partnership allows WeMoms to leverage Voodoo's expertise and resources while maintaining its independent spirit.

Role

WeMoms is looking for its new Marketing artist! The role is key, the mission varied and the responsibilities important.

The Marketing Artist's role starts with understanding the issues of three characters in the WeMoms adventure:
The Moms: the most important character. These are the users of the WeMoms application and social networks. Young or expectant mothers, aged between 25 and 40, they need to feel understood, supported and visually accompanied in their maternal journey.
Partners: WeMoms' commercial partners are brands whose products and services are relevant to Moms, and who need visibility and impactful graphics to captivate their audience.
The WeMoms team: the WeMoms team has its own identity, energy and style. The art direction is the embodiment and visual signature of this identity.

Responsibilities

Producing engaging visual assets 🎨: creating and executing high-performance visuals in line with the product and marketing briefs of our commercial partners - banners, articles, social media games, etc. The visuals are mostly static (photos to be retouched and edited), sometimes requiring video/motion editing.
Designing social-first content 🎥: imagining and executing visuals adapted to each platform to maximise engagement and virality (Instagram, TikTok, LinkedIn, Facebook...).
Optimising campaign performance ✨: creating high-performance visuals for advertising campaigns in collaboration with the growth and ads team, incorporating a test &amp; learn approach.
Exploring new trends and formats 🔍: staying on top of design and social media trends to detect the visual levers that make a difference and deploy them in our assets.

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