GenAI Creative Director

OLIVER+ is a global team of creative thinkers, tech-savvy trendsetters, and production pros specialising in film, CGI, automation, AI, motion design, and digital/print content. We partner with over 300 clients in 40+ countries and counting. Our focus is to connect clients with high-quality solutions, talent and ambitious opportunities worldwide.  

As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.

Role: GenAI Creative Director 

Location: Remote (México)

Language: Proficiency in English is required as we are a global business

About the role:

Awareness of GenAI technology has exploded over the last 12 months - and with it, a whole new world has opened up for creators in advertising. We are developing tools that empower creators to do magical work for brands, and we want to ensure we take a leadership position in the quality and impact of GenAI advertising. We’re seeking a GenAI Creative Director to lead the charge in creating high-quality, high-performing ads for both enterprise clients and small businesses using our AI platform. This role presents several exciting challenges. First and foremost, the art of creating impactful ads remains a nuanced craft. As a GenAI Creative Director, you will need to master the latest GenAI models to uncover insights, write compelling copy, generate and edit photos and videos, and ultimately produce advertisements that capture attention and drive conversions. In addition, the science of advertising is becoming increasingly important. Clients expect quick turnarounds and measurable results. Leveraging data, predictive analytics, and streamlined processes will be crucial in consistently meeting these expectations. To excel in this role, you should have experience with GenAI tools and a deep understanding of their potential for creators, the advertising industry, and marketing clients. You’ll also need the optimism, energy, and determination to tackle challenges head-on every day. Success in this role will not only create a significant impact for our clients but also elevate your work to new heights, positioning you as a leading voice in the GenAI revolution.

Your day-to-day

• Oversee GenAI Creator(s) to deliver brief(s) through all steps including insight, concept, copy, image & video generation and final creative assembly using different GenAI models and technique
• Work with our Training team to actively explore, implement and explain new GenAI techniques to help our wider user base achieve high quality creative outputs
• Where necessary, directly intervene in developing, generating or manually retouching outputs to meet quality standards across briefs
• Work with our Product & Engineering teams to test new GenAI features and provide feedback to drive platform improvements
• Be visible as one of the GenAI CDs across the group (together with James Dow) in inspiring all creative people inside BTG to use GenAI, not be afraid of it and get great work done with it EG. by sharing examples of great work, running councils/committees/office hours
• Work with our Customer Success team and GenAI Creator team to structure a GenAI delivery process that allows for steps, prompts, time taken etc. to be be shared transparently with clients
• Work with our Customer Success team to meet with clients, taking and refining briefs that meet client needs while best demonstrating GenAI capabilities within a systematic GenAI delivery process
• Work with our Customer Success team to present creative outputs to clients, taking feedback and managing expectations on what GenAI can and cannot do

Your responsibilities

• Your KPIs will be linked to the following:
  • Quality and client satisfaction of GenAI deliverables
  • Rate of delivery for client briefs: typically 5 to 6 briefs at a time
  • Creation of knowledge and expertise in use of GenAI and sharing of this knowledge with other creatives

Your qualifications

Please be prepared to showcase your portfolio!

• 10 years’ experience in advertising creative development
• Experience with GenAI tools such as ChatGPT, Stable Diffusion, Midjourney, Adobe Firefly, Jasper etc.
• Experience with GenAI techniques such as model selection & prompting
• Any experience using GenAI to deliver real-world advertising creative
• Proficiency in Adobe Creative Cloud
• Good personal communication and management skills
• Preference for candidates who have prior agency experience
• Strong written English skills, allowing you to communicate effectively with clients and team
• Access to a reliable computer with an internet connection exceeding 40 Mbps
• A collaborative and team-oriented attitude with optimism about the role of GenAI in creativity
• Fully remote work

Req ID: 13190

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Our values shape everything we do: 

Be Ambitious to succeed   

Be Imaginative to push the boundaries of what’s possible   

Be Inspirational to do groundbreaking work   

Be always learning and listening to understand   

Be Results-focused  to exceed expectations   

Be actively pro-inclusive and anti-racist across our community, clients and creations   
 

OLIVER+, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.   

OLIVER+ has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.'