Gestionnaire en marketing de croissance\Growth Marketing Manager

9 Months ago • All levels • Marketing

Job Summary

Job Description

Growth Marketing Manager needed for mobile games for kids. Must have experience in user acquisition, App Store Optimization, and analytics.
Must have:
  • User Acquisition
  • App Store Optimization
  • Analytics Proficiency
  • Mobile Games Experience
Good to have:
  • Cross-Promotion
  • Marketing Intelligence
  • Data-Driven Solutions
  • Children's Entertainment
Perks:
  • Fast-Paced Environment
  • Passionate Team

Job Details

Gestionnaire en marketing de croissance\Growth Marketing Manager


Budge Studios est un développeur de jeux mobiles de premier plan spécialisé dans la création d'expériences immersives pour les enfants, qui collabore avec certaines des plus grandes marques de divertissement pour enfants au monde. En tant que Gestionnaire en marketing de croissance, vous jouerez un rôle essentiel dans l'acquisition d'utilisateurs, l'optimisation de la présence sur les « app stores » et la maximisation des stratégies de promotion croisée pour plus de 50 jeux en direct.


Responsabilités :


Acquisition d'utilisateurs

  • Diriger les efforts d'acquisition d'utilisateurs en mettant l'accent sur les annonces de

       recherche Apple.

  • Exécuter des campagnes, mesurer le ROAS et développer des stratégies efficaces.
  • Optimiser en permanence les campagnes en fonction des mesures de performance et

      des tendances du marché.


Optimisation et analyse des promotions croisées

  • Analyser et optimiser les initiatives de promotion croisée pour stimuler l'engagement

       et la fidélisation des utilisateurs.

  • Utiliser des plateformes d'analyse pour suivre et mesurer l'impact des stratégies de

       promotion croisée.

  • Identifier les opportunités d'amélioration et mettre en œuvre des solutions basées sur

       les données.


Optimisation de l'App Store (ASO)

  • Gérer les stratégies ASO à travers un portefeuille diversifié de plus de 50 jeux en

      direct.

  • Élaborer et mettre en œuvre des stratégies de mots-clés pour améliorer la visibilité

      des apps et les taux de téléchargement.

  • Surveiller les indicateurs clés de performance de l'app store, et les activités des

      concurrents pour améliorer l'efficacité de l'ASO.

  • Utiliser des plateformes d'analyse et d'intelligence concurrentielle pour suivre et

      mesurer l'impact.


Expérience :


  • Expérience démontrée dans le lancement et la gestion de jeux ou d'applications mobiles.
  • Maîtrise des plateformes d'intelligence marketing telles que AppTweak, Data.ai, Sensor

       Tower, Appfigures.

  • Maîtrise des plateformes d'analyse telles que Tableau et Amplitude.
  • Expertise démontrée en matière d'optimisation de l'App Store, y compris la mise en œuvre

       d'une stratégie de mots clés.

  • Forte compréhension des stratégies d'acquisition d'utilisateurs, notamment avec « Apple

       Search Ads ».


Profil recherché :


  • Compétence exceptionnelle en matière d'analyse, avec la capacité de tirer des

       enseignements applicables basés sur de vastes ensembles de données.

  • Excellentes compétences en matière de présentation, capable de communiquer

       avec efficacité des observations et des recommandations.

  • Excellentes compétences en gestion de projet et capacité à faire preuve de proactivité et

       d'autonomie.

  • Passion pour les jeux mobiles et les divertissements pour enfants, avec une compréhension

       du public cible.

  • Une expérience dans le secteur des jeux est préférable.
  • Enthousiasme à l'idée de travailler dans un environnement à rythme rapide, en pleine

       croissance, amusant et dynamique.

 

 

Si vous êtes prêt à avoir un impact dans le monde du divertissement pour enfants et à stimuler la croissance des jeux mobiles de premier plan, postulez dès maintenant pour rejoindre notre équipe passionnée!



Growth Marketing Manager (kids Mobile Games)


Join Budge Studios, a leading mobile game developer specializing in creating immersive experiences for children, collaborating with some of the biggest children's entertainment brands in the world. As a Growth Marketing Manager, you'll play a pivotal role in driving user acquisition, optimizing app store presence, and maximizing cross-promotion strategies for over 50 live games.

 

Responsibilities:


User Acquisition

  •  Lead user acquisition efforts with a focus on Apple Search Ads.
  • Execute campaigns, measure ROAS, and develop effective strategies to scale.
  •  Continuously optimize campaigns based on performance metrics and market

        trends.

 

Cross Promotion Optimization and Analytics

  •   Analyze and optimize cross-promotion initiatives to drive user engagement and

        retention.

  •   Utilize analytics platforms to track and measure the impact of cross-promotion

        strategies.

  •   Identify opportunities for improvement and implement data-driven solutions.

 

App Store Optimization (ASO)

  •   Manage ASO strategies across a diverse portfolio of over 50 live games.
  •   Develop and implement keyword strategies to improve app visibility and

        download rates.

  •   Monitor app store KPIs, reviews, and competitor activities to enhance ASO

        effectiveness.

  •   Utilize analytics and competitor intelligence platforms to track and measure the

        impact.

 

Experience:


  •   Proven experience in launching and managing mobile games or apps.
  •   Proficiency in marketing intelligence platforms such as AppTweak, Data.ai,

        Sensor Tower, Appfigures.

  •   Proficiency in analytics platforms such as Tableau and Amplitude.
  •   Demonstrated expertise in App Store Optimization, including keyword strategy implementation.
  •   Strong understanding of user acquisition strategies, particularly with Apple

        Search Ads.


Desired profile:


  •   Exceptional analytics proficiency with the ability to derive actionable insights

        from large datasets.

  •   Excellent presentation skills, capable of effectively communicating insights and

        recommendations.

  •   Excellent project management skills and ability to proactively and

        independently.

  •   Passion for mobile games and children's entertainment, with a keen

        understanding of the target audience.

  •   Experience in the gaming industry is preferred.
  •   Enthusiastic about working in a growing, fun, dynamic, fast-paced

        environment.

 

If you're ready to make an impact in the world of children's entertainment and drive growth for top-tier mobile games, apply now to join our passionate team!

 

 


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About The Company

Budge Studios a été fondé avec pour mission de divertir et d'éduquer les enfants du monde entier, grâce à l'innovation, la créativité et l'amusement.

Son portefeuille d'applications de haute qualité se compose de propriétés originales et de marques, notamment My Little Pony, Barbie, Thomas & Friends, Transformers : Rescue Bots, Charlotte aux fraises, Caillou, Hello Kitty et bien d'autres encore. Budge Studios respecte les normes les plus strictes en matière de sécurité et d'adéquation à l'âge, et est devenu un leader mondial dans le domaine des applications pour enfants sur smartphones et tablettes, avec plus d'un milliard de téléchargements à ce jour.

Pour plus d'informations, visitez le site http://www.budgestudios.com.


Budge Studios was founded with the mission to entertain and educate children around the world, through innovation, creativity and fun.

Its high-quality app portfolio consists of original and branded properties, including My Little Pony, Barbie, Thomas & Friends, Transformers: Rescue Bots, Strawberry Shortcake, Caillou, Hello Kitty, and many more. Budge Studios maintains the highest standards of safety and age-appropriateness, and has become a global leader in children’s apps for smartphones and tablets, with more than 1 billion downloads to date.

For more information, visit http://www.budgestudios.com.

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