Global Brand Manager - Toys

1 Week ago • 5 Years + • Marketing

Job Summary

Job Description

The Global Brand Manager - Toys at Goliath will be responsible for overseeing and driving the growth of toy brands targeted at girls and activity-focused categories. This role involves new brand creation, identifying market opportunities, defining brand positioning, developing product line strategies, and executing launch plans. Responsibilities include managing existing brands, understanding consumer needs, creating marketing plans, overseeing product strategy execution, collaborating with cross-functional teams (R&D, regional leads, sales), and supporting retail sales through presentations and marketing plan execution. The ideal candidate will have 5+ years of experience in toy brand management, encompassing both product development and consumer marketing, with proven success in brand creation and marketing initiative execution. Proficiency in analyzing POS data and Circana reports is essential.
Must have:
  • 5+ years in Toy Brand Management
  • Product development & consumer marketing experience
  • Brand creation & marketing initiative execution
  • POS data & Circana report analysis
  • Cross-functional team collaboration
Good to have:
  • Experience with licensors
Perks:
  • 401(k) with company matching
  • Health, dental, and vision insurance
  • Life insurance
  • Flexible spending and health savings accounts
  • Paid time off

Job Details

Description

Goliath is an international manufacturer and distributor of toys and games, operating in 15 countries and reaching over 100 countries worldwide. At the heart of our business is a belief in great products and the magic of innovation. Our mission is to bring fun to every household, which we achieve through teamwork and clever collaboration. Learn more about Goliath at .

The Girls and Activity Brand Manager will be responsible for overseeing and driving the growth of toy brands specifically targeted at girls and activity-focused categories. This role involves active participation in product development, brand positioning, creation and execution of marketing plans, and cross-functional collaboration to ensure successful product launches and sustained brand performance.

 

Job Responsibilities

  • With guidance from the VP of Marketing, actively participate in the creation of new toy brands by identifying market opportunities, defining brand positioning and DNA, targeting core consumers, developing product line strategies, and executing launch plans.
  • Manage existing toy brands by identifying growth opportunities, understanding consumer needs, and creating and implementing marketing plans to drive demand.
  • Oversee product strategy execution, ensuring alignment with brand positioning and DNA, optimal pricing strategies, competitive value propositions, consumer-centric play patterns, and clear packaging communications.
  • Collaborate closely with cross-functional teams, including R&D and regional leads, to develop compelling and profitable toy lines.
  • Support Sales by providing necessary tools, materials, and presentations throughout the sales process.
  • Create and execute comprehensive marketing plans aligned with business objectives, collaborating with agency partners and cross-functional marketing teams.
  • Support Retail Sales through presentations of marketing plans to internal teams and key retail buyers.
  • Develop, launch, and monitor marketing strategies and initiatives, including advertising, retail/channel marketing, pricing, distribution strategies, sales support, and promotional activities.

Requirements

  • Minimum of 5 years' experience in Toy Brand Management, encompassing both product development and consumer marketing.
  • Proven ability to strategically create brands, develop product line architecture, and measure the success of marketing initiatives.
  • Proficiency in analyzing and leveraging POS data and Circana reports.
  • Experience collaborating with licensors is preferred.
  • Strong written and oral communication skills, with demonstrated ability to influence decisions.
  • Experience presenting to senior management and external partners.

Benefits

  • 401(k) with company matching
  • Health, dental, and vision insurance to keep you covered
  • Life insurance
  • Flexible spending and health savings accounts to manage your healthcare costs
  • Paid time off to recharge when you need it
  • Join a fun, dynamic and creative industry—working with toys and games brings its own rewards

Similar Jobs

Match Group - Senior ML Platform Engineer

Match Group

New York, New York, United States (Hybrid)
5 Months ago
Playtech - Accounts Receivable Bookkeeper

Playtech

Cyprus (On-Site)
2 Weeks ago
Sphere Entertainment Co - Security Supervisor and Driver

Sphere Entertainment Co

Burbank, California, United States (On-Site)
1 Week ago
Axon - Director of Enterprise Sales

Axon

Denver, Colorado, United States (Remote)
1 Month ago
ION - Business Consultant L1 - WallStreet Suite

ION

Gurugram, Haryana, India (On-Site)
6 Days ago
Onward Search - Marketing Campaign Manager

Onward Search

Wilmington, Delaware, United States (Hybrid)
1 Week ago
Go Fund Me - Senior Director, Integrated Marketing

Go Fund Me

San Francisco, California, United States (Hybrid)
4 Months ago
Sinch - Product Marketing Manager, Sinch SMS & MMS

Sinch

United States (Remote)
5 Days ago
Playrix - UA Marketing Producer

Playrix

Almaty, Almaty Region, Kazakhstan (Remote)
5 Months ago
InMobiInMobi - Lead, Consumer Insights

InMobiInMobi

New York, New York, United States (On-Site)
1 Month ago

Get notifed when new similar jobs are uploaded

Similar Skill Jobs

Rockstar Games - Lead Software Engineer (C++)

Rockstar Games

New York, New York, United States (On-Site)
6 Months ago
Salesforce - Database Systems Development - Senior/Lead/Principal Member Technical Staff

Salesforce

Hyderabad, Telangana, India (On-Site)
5 Months ago
The Walt Disney Company - Associate Specialist, Employee Engagement

The Walt Disney Company

Hong Kong (On-Site)
1 Week ago
Xentrix Studios - Texturing – Artist

Xentrix Studios

India (On-Site)
4 Months ago
Crazy games  - VP of Marketing

Crazy games

Leuven, Flanders, Belgium (Remote)
6 Days ago
Pazu Games - Lead Game Designer Brazil

Pazu Games

(Remote)
1 Month ago
PlayStation Global - Senior Program Manager, Ecommerce

PlayStation Global

Carlsbad, California, United States (On-Site)
6 Days ago
NVIDIA - Senior Circuit Characterization Engineer

NVIDIA

Canada (Hybrid)
3 Weeks ago
Kwalee - Lead Game Programmer

Kwalee

Royal Leamington Spa, England, United Kingdom (On-Site)
2 Weeks ago
NVIDIA - Senior Mixed Design Validation Systems - Electrical/Optical Engineer

NVIDIA

Santa Clara, California, United States (On-Site)
3 Weeks ago

Get notifed when new similar jobs are uploaded

Jobs in El Segundo, California, United States

Revolgy - L2 Cloud Operations Engineer

Revolgy

Georgia, United States (Remote)
6 Days ago
Global Step - Director of Sales – Gaming

Global Step

United States (On-Site)
5 Months ago
Onward Search - Senior Software Engineer

Onward Search

Irvine, California, United States (Remote)
1 Month ago
Nintendo - Coordinator, Technical and Supply Chain Services (Bilingual Japanese)

Nintendo

Redmond, Washington, United States (On-Site)
1 Month ago
GoMotive - Senior Data Analyst - Embedded Software

GoMotive

United States (Remote)
2 Weeks ago
ByteDance - Software Engineer Intern (CDN/Edge/Traffic Platform)

ByteDance

Seattle, Washington, United States (On-Site)
1 Week ago
Epic Games - Senior SDET, Gameplay

Epic Games

Cary, North Carolina, United States (On-Site)
6 Months ago
Genies - Research Scientist Intern - LLM/Vision/Speech

Genies

San Mateo, California, United States (Hybrid)
3 Weeks ago
Next Level Business Services - IBM MDM developer

Next Level Business Services

Dearborn, Michigan, United States (On-Site)
5 Months ago
NVIDIA - Senior Verification Engineer - Hardware

NVIDIA

Santa Clara, California, United States (On-Site)
1 Month ago

Get notifed when new similar jobs are uploaded

Marketing Jobs

WebFX - Marketing Designer

WebFX

(Remote)
4 Months ago
Gupta Media - Media Coordinator

Gupta Media

Boston, Massachusetts, United States (On-Site)
1 Month ago
PwC - Advokát/koncipient/ka do týmu daňových litigací

PwC

Prague, Prague, Czechia (On-Site)
5 Months ago
Assystems - Chargé d'affaires Logistique Nucléaire

Assystems

Cruas, Auvergne-Rhône-Alpes, France (On-Site)
5 Months ago
Nintendo - Contract - Loyalty Programs Operations/Marketing Coordinator

Nintendo

Redmond, Washington, United States (Hybrid)
2 Months ago
Joyteractive - User Acquisition Manager (R&D)

Joyteractive

Poland (Remote)
3 Days ago
Hike - Product Marketing Manager

Hike

(Remote)
6 Days ago
SuperPlay - User Acquisition Manager

SuperPlay

Tel Aviv District, Israel (On-Site)
1 Month ago
Bungie - Contract Associate Creator Marketing Manager

Bungie

(Hybrid)
2 Months ago

Get notifed when new similar jobs are uploaded

About The Company

At Goliath, we are dedicated to building global brands while staying true to our roots as a family business. We embrace a mission that is both simple and powerful: bringing fun to every household. Our in-house development and marketing teams are the driving forces behind our worldwide reach, successfully delivering a wide range of toys and games

Guildford, England, United Kingdom (Hybrid)

Zwolle, Overijssel, Netherlands (Hybrid)

Richardson, Texas, United States (Hybrid)

Richardson, Texas, United States (Hybrid)

Richardson, Texas, United States (Hybrid)

Overijssel, Netherlands (Hybrid)

Texas, United States (Hybrid)

California, United States (Hybrid)

Texas, United States (Hybrid)

View All Jobs

Get notified when new jobs are added by Goliath Group

Level Up Your Career in Game Development!

Transform Your Passion into Profession with Our Comprehensive Courses for Aspiring Game Developers.

Job Common Plug