Global Product Activation Manager, YouTube Shopping

7 Hours ago • 4 Years + • Product Management • $118,000 PA - $170,000 PA

Job Summary

Job Description

The Global Product Activation Manager for YouTube Shopping develops and executes data-driven go-to-market strategies focusing on user, merchant, and creator growth. This role involves leading cross-functional projects, managing program execution, and driving operational excellence through OKRs and forecasting. Responsibilities include analyzing GTM strategies, building robust plans across shopping business models, defining GTM plans, executing communication documents, leading experiments, and quarterly forecasting. The manager will collaborate with regional teams and product management to achieve business outcomes and product adoption goals. This position requires navigating ambiguity to scale a new product, fostering collaboration, and rapid testing and learning.
Must have:
  • Bachelor's degree or equivalent experience
  • 4+ years experience in relevant fields (consulting, sales operations, etc.)
  • E-commerce industry experience
  • Cross-functional collaboration
  • Executive presentations
  • Data-driven decision making
  • Project management
  • Excellent communication and problem-solving skills
Good to have:
  • Experience working with business and technical teams
  • Presenting to executive audiences
  • Project management in changing environments
  • Spreadsheet modeling and presentation skills
Perks:
  • Bonus
  • Equity
  • Benefits

Job Details

Minimum qualifications:

  • Bachelor's degree or equivalent practical experience.
  • 4 years of experience in management consulting, sales operations, business strategy, category management, growth strategy, or analytics.
  • Experience in the e-commerce industry.

Preferred qualifications:

  • Experience working cross-functionally with business and technical teams.
  • Experience presenting to executive audiences.
  • Experience with project management in a changing environment, with excellent spreadsheet modeling and presentation skills.
  • Ability to communicate and influence effectively by presenting data/conclusions in a compelling way.
  • Excellent problem-solving skills and effective business acumen.

About the job

The Shopping Product Activation team brings YouTube's Shopping products to market and market to products. We answer tough questions to grow our Shopping business for users, creators, or partners.

In this role, you will be involved in developing and executing data-driven go-to-market strategies for YouTube's Shopping, focusing on user, merchant, and creator growth. You will lead cross-functional projects, manage program execution, and drive operational excellence through Objectives and Key Results (OKRs) and forecasting. You will navigate ambiguity to scale a new product, fostering a collaborative team culture, and rapidly testing and learning.

At YouTube, we believe that everyone deserves to have a voice, and that the world is a better place when we listen, share, and build community through our stories. We work together to give everyone the power to share their story, explore what they love, and connect with one another in the process. Working at the intersection of cutting-edge technology and boundless creativity, we move at the speed of culture with a shared goal to show people the world. We explore new ideas, solve real problems, and have fun — and we do it all together.

The US base salary range for this full-time position is $118,000-$170,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about .

Responsibilities

  • Drive hypothesis driven business strategy for YouTube's Shopping across users, merchants and creators.
  • Analyze Go-To-Market (GTM) strategies and build robust GTM plans across shopping business models.
  • Drive operational excellence, including setting and tracking OKRs and driving annual business planning. Own program management and tracking for key programs.
  • Define and shape GTM plans, execute communication documents, lead experiments/trusted tester programs, quarterly forecasting.
  • Work with Regional GTM team and the Product Management team to drive business outcomes and product adoption goals, while also leading cross­-functional projects working with broad stakeholder set.

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