Analyze product brand positioning and consumer insights to define marketing strategies specifically for gaming audiences. Support the development and execution of go-to-market plans and sustained marketing for new gaming product launches and collaborations. Work with the product marketing team to establish launch priorities, define scope, and create go-to-market presentations. Collaborate with Social, Media, PR, Influencer, Content, and Channel marketing teams to ensure cohesive execution of product launches across all channels. Support the creation of marketing deliverables such as product videos, sales tools, promotional content, and customer success stories to enhance product storytelling. Understand product features with product managers to craft compelling product narratives and analyze marketing metrics to drive data-informed improvements.