Go-To-Market Coordinator, Gaming
3 Months ago • All levels
Job Description
Analyze product brand positioning and consumer insights to define marketing strategies specifically for gaming audiences. Support the development and execution of go-to-market plans and sustained marketing for new gaming product launches and collaborations. Work with the product marketing team to establish launch priorities, define scope, and create go-to-market presentations. Collaborate with Social, Media, PR, Influencer, Content, and Channel marketing teams to ensure cohesive execution of product launches across all channels. Support the creation of marketing deliverables such as product videos, sales tools, promotional content, and customer success stories to enhance product storytelling. Understand product features with product managers to craft compelling product narratives and analyze marketing metrics to drive data-informed improvements.
Good To Have:
- Analyze marketing performance metrics.
- Make data-driven decisions for future marketing efforts.
Must Have:
- Analyze product positioning and consumer insights for gaming audiences.
- Support go-to-market roll-out for gaming product launches.
- Collaborate with cross-functional teams for unified execution.
- Develop marketing deliverables and product storytelling.
- Understand product features and define unique selling points.
Job Info
Job Description
Position Summary, Responsibilities and Expectations:
- Analyze product brand positioning, consumer insights and define marketing strategy tailored to gaming audiences.
- Support the development of the go-to-market roll-out and sustain marketing for new gaming product launches and collaborations, working closely with the product marketing team to determine launch priorities, define scope, and create go-to-market presentations.
- Collaborate with cross-functional teams (Social, Media, PR, Influencer, Content, Channel marketing …etc.) to coordinate go-to-market efforts and ensure unified execution of product launches across all channels.
- Support the development and rollout of marketing deliverables, including product videos, sales tools, promotional content, and customer success stories that enhance product storytelling.
- Work with product managers to understand product features and define unique selling points to create a great product story for communication.
- Analyze the performance of marketing metrics and make data-driven decisions to improve future efforts.
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