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Google Ads Manager

Ontario, Canada (On-site)

Google Ads Manager

1 Month ago • 5-7 Years

About the job

Summary_{By Outscal}

7 skills required for this role

Boost these skills to join the top 1% applicants for this job

Must have:

Google Ads
Bing Ads
Gaming/iGaming
Campaign Optimization

Good to have:

Google Analytics
A/B Testing
Data Analysis
Advanced Targeting

Perks:

Competitive Salary
Career Development

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Job Description:

We are looking for a talented and seasoned Google Ads Manager with a proven track record of running successful campaigns with multi-million dollar budgets. As the Google Ads Manager at Blazesoft, you will be responsible for developing and executing high-impact Google Ads and Bing campaigns for all our brands. This role requires deep expertise in Google Ads and Bing Ads, strong analytical skills, and a passion for driving exceptional results.

Responsibilities:

1. Develop and implement comprehensive Google Ads and Bing campaigns for all Blazesoft brands.

2. Manage multi-million dollar budgets across various campaigns, ensuring efficient allocation of resources and continuous optimization.

3. Conduct extensive keyword research, ad copywriting, and landing page optimization to maximize campaign performance and return on ad spend (ROAS).

4. Stay up to date with industry trends and best practices in the online gaming sector to leverage new opportunities and drive innovation in Google Ads and Bing platforms.

5. Analyze campaign performance, track key metrics, and provide actionable insights to enhance campaign effectiveness and achieve business objectives.

6. Collaborate closely with internal teams, including data analytics, product, design, and development, to align Google Ads and Bing strategies with overall marketing goals.

7. Implement advanced targeting and remarketing strategies to improve user acquisition, engagement, and conversion rates across platforms.

8. Conduct A/B testing and implement optimization techniques to improve click-through rates (CTRs), conversion rates, and overall campaign performance.

9. Prepare regular performance reports and present campaign results, insights, and recommendations to stakeholders.

10. Stay informed about changes to Google Ads and Bing Ads policies and ensure compliance with best practices and guidelines in the online gaming sector.

Requirements

Bachelor's degree in marketing, business, or a related field. Advanced degree is a plus.
Minimum of 5-7 years of hands-on experience managing Google Ads and Bing campaigns, preferably with multi-million dollar budgets.
Proven track record of planning, executing, and optimizing successful campaigns in Google Ads and Bing Ads, particularly in the gaming/iGaming industry.
In-depth knowledge of Google Ads and Bing Ads platforms, including campaign setup, ad creation, targeting options, bidding strategies, and optimization techniques.
Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions to improve campaign performance.
Online gaming industry experience is highly preferred.
Proficiency in Google Analytics and other relevant tools to analyze campaign performance and track conversions.
Excellent communication skills with the ability to collaborate with internal teams effectively and stakeholders.
Detail-oriented mindset with the ability to manage multiple campaigns simultaneously and meet deadlines in a fast-paced environment.
Google Ads and Bing Ads certifications are highly desirable.