Google Tag Manager/GA4 Implementation Specialist
Job Summary
Job Description
Sporty Group seeks a skilled Google Tag Manager (GTM)/Google Analytics 4 (GA4) Implementation Specialist. This role is crucial for ensuring the accuracy, efficiency, and strategic use of data analytics platforms to achieve business objectives. Key responsibilities include managing marketing campaigns, conducting platform audits, implementing and maintaining GTM and GA4 across web platforms, debugging tracking issues, training internal teams, ensuring data privacy compliance, and documenting processes. The ideal candidate possesses at least 3 years' experience in implementing, auditing, and managing GTM and GA4 across web, Android, and iOS platforms, strong understanding of web analytics, digital marketing, data privacy, and proficiency in HTML, CSS, and JavaScript.
Must have:
- 3+ years GTM/GA4 implementation experience
- Web analytics, digital marketing understanding
- Data privacy knowledge
- HTML, CSS, JavaScript proficiency
- Campaign implementation & debugging
- Team training & documentation
Good to have:
- Sports betting/gaming industry experience
- AppsFlyer or Metabase knowledge
- Server-Side GTM implementation experience
- Google Analytics/GTM certifications
Perks:
- Quarterly bonuses
- Flexible hours
- Top-of-the-line equipment
- Referral bonuses
- 28 days paid annual leave
- Annual company retreat
- Payment via DEEL
14 skills required
Job Details
Sporty Group is a consumer internet and technology business with an unrivaled sports entertainment, gaming, and social profile. We serve millions of users in several countries via technology and operations hubs on over 3 continents.
The recipe for our success is our intelligent and energetic team, who are passionate about our products and serving our users. We attract and retain them with a dynamic and flexible work life that empowers them to create value and rewards them generously based upon their contribution.
We have already built a capable and proven team of 300+ high achievers from a diverse set of backgrounds, and we are looking for more talented individuals to drive further growth and contribute to the innovation, creativity, and hard work that currently serve our users further via their grit and innovation.
We seek a skilled Google Tag Manager (GTM)/Google Analytics 4 (GA4) Implementation Specialist to join Sporty Group. This role is critical in ensuring our data analytics platforms' accuracy, efficiency, and strategic use to drive business objectives.
Key Responsibilities
Campaign Management: Support marketing campaigns by setting up tracking for various types of conversions, events, and user interactions. Analyse the performance data to provide insights that enhance campaign effectiveness.
Platform Audit: Conduct comprehensive audits of our current Google Tag Manager and Google Analytics 4 setups to identify discrepancies, inefficiencies, or areas of improvement.
Implementation: Lead the implementation of GTM and GA4 across our entire web platforms, ensuring that all tags, triggers, and variables are correctly set up to capture necessary data.
Maintenance: Regularly update, maintain, and optimize the GTM container and GA4 configurations to adapt to new features, changes in business requirements, or updates in the platforms.
Debugging: Identify, troubleshoot, and resolve issues related to tag management, data layer, and analytics tracking, Ensuring data integrity and accuracy across all marketing channels.
Training & Documentation: Train internal teams on the effective use of GTM and GA4 for their day-to-day operations. Document processes, best practices, and changes made to the systems.
Compliance & Privacy: Ensure all implementations comply with data protection regulations like GDPR, and CCPA, and maintain user privacy standards.
Ownership: Own the implementation of front and back-end events and be the key specialist for investigating broken tracking; Set up processes for testing events across PMs and Devs
Documentation: Curate a data schema for FE and BE events to document triggers, event parameters, user properties, etc.
Requirements
Minimum 3 years experience in implementation, auditing, and managing Google Tag Manager and Google Analytics 4 across complex web, Android, and iOS platforms.
Strong understanding of web analytics, digital marketing, and data privacy
Demonstrated experience in successfully implementing, maintaining and debugging marketing campaigns in a B2C context.
Excellent communication and organisational skills especially across remote teams, including technical and non-technical stakeholders
Excellent analytical & problem-solving skills with a knack for making data actionable.
Proficient in HTML, CSS, and JavaScript, with a good understanding of how these interact with GTM and GA4.
Familiarity with A/B testing tools, SEO, PPC, and Social Media campaign tracking.
Nice to Have
Experience in the sports betting or gaming industry.
Knowledge of other tools like AppsFlyer or Metabase.
Experience in implementing Server-Side Google Tag Manager for business-critical events
Certifications in Google Analytics, Google Tag Manager, or related fields.
Benefits
Quarterly bonuses
We have core hours of 10am-3pm in a local timezone, but flexible hours outside of this
Top-of-the-line equipment
Referral bonuses
28 days paid annual leave
Annual company retreat
Highly talented, dependable co-workers in a global, multicultural organisation
Payment via DEEL, a world class online wallet system
Our teams are small enough for you to be impactful
Our business is globally established and successful, offering stability and security to our Team Members
Our Mission
Our mission is to be an everyday entertainment platform for everyone
Our Operating Principles
1. Create Value for Users
2. Act in the Long-Term Interests of Sporty
3. Focus on Product Improvements & Innovation
4. Be Responsible
5. Preserve Integrity & Honesty
6. Respect Confidentiality & Privacy
7. Ensure Stability, Security & Scalability
8. Work Hard with Passion & Pride
Interview Process
Online TestGorilla Aptitude Test (30 Minutes)
Remote video screening with our Talent Acquisition Team
2 rounds of remote video interview with Team Members (90 mins for the first round, 45 mins for the second upon clearing the initial stage)
24-72 hour feedback loops throughout process
Post Interview Process
Feedback call on successful interview
Offer released followed by contract
ID Check Via Zinc & 2 references from previous employers
Working at Sporty
The top-down mentality at Sporty is high performance based, meaning we trust you to do your job with an emphasis on support to help you achieve, grow and de-block any issues when they're in your way.
Generally employees can choose their own hours, as long as they are collaborating and doing stand-ups etc. The emphasis is really on results.
As we are a highly structured and established company we are able to offer the security and support of a global business with the allure of a startup environment. Sporty is independently managed and financed, meaning we don’t have arbitrary shareholder or VC targets to cater to.
We literally build, spend and make decisions based on the ethos of building THE best platform of its kind. We are truly a tech company to the core and take excellent care of our Team Members.
We seek a skilled Google Tag Manager (GTM)/Google Analytics 4 (GA4) Implementation Specialist to join Sporty Group. This role is critical in ensuring our data analytics platforms' accuracy, efficiency, and strategic use to drive business objectives.
Key Responsibilities
Campaign Management: Support marketing campaigns by setting up tracking for various types of conversions, events, and user interactions. Analyse the performance data to provide insights that enhance campaign effectiveness.
Platform Audit: Conduct comprehensive audits of our current Google Tag Manager and Google Analytics 4 setups to identify discrepancies, inefficiencies, or areas of improvement.
Implementation: Lead the implementation of GTM and GA4 across our entire web platforms, ensuring that all tags, triggers, and variables are correctly set up to capture necessary data.
Maintenance: Regularly update, maintain, and optimize the GTM container and GA4 configurations to adapt to new features, changes in business requirements, or updates in the platforms.
Debugging: Identify, troubleshoot, and resolve issues related to tag management, data layer, and analytics tracking, Ensuring data integrity and accuracy across all marketing channels.
Training & Documentation: Train internal teams on the effective use of GTM and GA4 for their day-to-day operations. Document processes, best practices, and changes made to the systems.
Compliance & Privacy: Ensure all implementations comply with data protection regulations like GDPR, and CCPA, and maintain user privacy standards.
Ownership: Own the implementation of front and back-end events and be the key specialist for investigating broken tracking; Set up processes for testing events across PMs and Devs
Documentation: Curate a data schema for FE and BE events to document triggers, event parameters, user properties, etc.
Requirements
Minimum 3 years experience in implementation, auditing, and managing Google Tag Manager and Google Analytics 4 across complex web, Android, and iOS platforms.
Strong understanding of web analytics, digital marketing, and data privacy
Demonstrated experience in successfully implementing, maintaining and debugging marketing campaigns in a B2C context.
Excellent communication and organisational skills especially across remote teams, including technical and non-technical stakeholders
Excellent analytical & problem-solving skills with a knack for making data actionable.
Proficient in HTML, CSS, and JavaScript, with a good understanding of how these interact with GTM and GA4.
Familiarity with A/B testing tools, SEO, PPC, and Social Media campaign tracking.
Nice to Have
Experience in the sports betting or gaming industry.
Knowledge of other tools like AppsFlyer or Metabase.
Experience in implementing Server-Side Google Tag Manager for business-critical events
Certifications in Google Analytics, Google Tag Manager, or related fields.
Benefits
Quarterly bonuses
We have core hours of 10am-3pm in a local timezone, but flexible hours outside of this
Top-of-the-line equipment
Referral bonuses
28 days paid annual leave
Annual company retreat
Highly talented, dependable co-workers in a global, multicultural organisation
Payment via DEEL, a world class online wallet system
Our teams are small enough for you to be impactful
Our business is globally established and successful, offering stability and security to our Team Members
Our Mission
Our mission is to be an everyday entertainment platform for everyone
Our Operating Principles
1. Create Value for Users
2. Act in the Long-Term Interests of Sporty
3. Focus on Product Improvements & Innovation
4. Be Responsible
5. Preserve Integrity & Honesty
6. Respect Confidentiality & Privacy
7. Ensure Stability, Security & Scalability
8. Work Hard with Passion & Pride
Interview Process
Online TestGorilla Aptitude Test (30 Minutes)
Remote video screening with our Talent Acquisition Team
2 rounds of remote video interview with Team Members (90 mins for the first round, 45 mins for the second upon clearing the initial stage)
24-72 hour feedback loops throughout process
Post Interview Process
Feedback call on successful interview
Offer released followed by contract
ID Check Via Zinc & 2 references from previous employers
Working at Sporty
The top-down mentality at Sporty is high performance based, meaning we trust you to do your job with an emphasis on support to help you achieve, grow and de-block any issues when they're in your way.
Generally employees can choose their own hours, as long as they are collaborating and doing stand-ups etc. The emphasis is really on results.
As we are a highly structured and established company we are able to offer the security and support of a global business with the allure of a startup environment. Sporty is independently managed and financed, meaning we don’t have arbitrary shareholder or VC targets to cater to.
We literally build, spend and make decisions based on the ethos of building THE best platform of its kind. We are truly a tech company to the core and take excellent care of our Team Members.
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About The Company
Sporty Group is a consumer internet and technology business with an unrivalled sports media, gaming, social and fintech platform which serves millions of daily active users across the globe via technology and operations hubs across more than 10 countries and 3 continents.
The recipe for our success is to discover intelligent and energetic people, who are passionate about our products and serving our users, and attract and retain them with a dynamic and flexible work life which empowers them to create value and rewards them generously based upon their contribution.
We’re fortunate enough to have already built a capable and proven team of 500+ high achievers from a diverse set of backgrounds with a common thirst for excellence and we are constantly looking for more talented individuals to power our growth and serve our users further via their grit and innovation.
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