Group Product Marketing Manager, Advertising Solutions (Quests)

3 Months ago • 8-12 Years • Marketing • $218,000 PA - $240,000 PA

Job Summary

Job Description

Discord seeks a Group Product Marketing Manager to lead the strategy and growth of its new advertising solution, Quests. Responsibilities include defining product vision, roadmap, and value proposition; crafting messaging for various marketing channels (website, pitch decks, blog); driving measurement and attribution; developing go-to-market strategies and sales enablement programs; partnering with business marketing for industry engagement; and championing customer voice. This role involves managing a team and requires extensive experience in advertising, preferably within scaled ad platforms and mobile/gaming advertising.
Must have:
  • 8+ years Product Marketing in advertising
  • 4+ years mobile/gaming advertising
  • Deep understanding of digital advertising
  • Strong attention to detail, sales enablement
  • Excel in ambiguous environments
Perks:
  • Equity
  • Benefits

Job Details

Discord is used by over 200 million people every month for many different reasons, but there’s one thing that nearly everyone does on our platform: play video games. Over 90% of our users play games, spending a combined 1.5 billion hours playing thousands of unique titles on Discord each month. Discord plays a uniquely important role in the future of gaming. We are focused on making it easier and more fun for people to talk and hang out before, during, and after playing games.

We're looking for a strategic and visionary Group Product Marketing Manager to help us build and scale our new advertising solution, Quests. As the Product Marketing lead, you’ll play a pivotal role in defining the strategy and roadmap for Quests and bringing it to market. You'll work hand in hand with our Sales and Product teams to scale processes as our team continues to grow.

If you’re a self-starter and team player that excels in a fast paced environment and zero-to-scale projects, this is a unique opportunity to make a significant impact on our future and shape the direction of our new advertising business.

This is a manager position with 2 direct reports to start.

What you'll be doing:

  • Drive the product strategy, vision, and roadmap for our advertising solution (Quests) in partnership with the product and sales leaders.
  • Lead core product marketing for Quests, defining the value propositions, positioning, messaging, and naming for our solutions, directly owning all key marketing surfaces such as the website, pitch deck, blog, help center, and internal wiki.
  • Drive measurement and attribution strategy and roadmap, in partnership with the Marketing Science team.
  • Accelerate adoption and growth of our solution by driving the go-to-market strategy, including developing comprehensive sales enablement and training programs.
  • Partner with the Business Marketing team to elevate Discord’s voice and thought leadership in the advertising, crafting narratives and messaging for our events and industry engagements.
  • Champion the voice of the customer across the organization and foster a customer-obsessed culture at every level.

What you should have:

  • 8+ years of Product Marketing experience in the advertising space, ideally within scaled ad platforms.
  • 4+ years of experience in mobile performance or gaming advertising.
  • Deep understanding of the advertising space, including digital advertising ecosystems, ad tech platforms, and media buying strategies.
  • Strong attention to detail with ability to streamline and optimize the sales enablement process.
  • Excel in ambiguous environments - excited about building new processes, business models and building an advertising business.

#LI-Remote

The US base salary range for this full-time position is $218,000 to $240,000 + equity + benefits. Our salary ranges are determined by role and level. Within the range, individual pay is determined by additional factors, including job-related skills, experience, and relevant education or training. Please note that the compensation details listed in US role postings reflect the base salary only, and do not include equity, or benefits.

Why Discord? 

Discord plays a uniquely important role in the future of gaming. We're a multiplatform, multigenerational and multiplayer platform that helps people deepen their friendships around games and shared interests. We believe games give us a way to have fun with our favorite people, whether listening to music together or grinding in competitive matches for diamond rank. Join us in our mission! Your future is just a click away!

Check out our inclusion, diversity and purpose efforts, company principles, or learn more about the Life @ Discord experience!

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About The Company

Founded in 2015, Discord is a voice, video and text app that helps friends and communities come together to hang out and explore their interests - from artists and activists, to study groups, sneakerheads, plant parents, and more. With 150 million monthly users across 19 million active communities, called servers, Discord has grown to become one of the most popular communications services in the world. Discord was built without selling ads or user data and instead, offers a premium subscription called Nitro that gives users special perks like higher quality streams and fun customizations.


And we're hiring! If this strikes a chord with you, come build belonging with us: https://discordapp.com/jobs for openings.

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