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Growth Analyst, Marketing

İstanbul, Türkiye (On-site)

Growth Analyst, Marketing

1 Month ago • 2 Years + • Marketing • Data Analyst • Undisclosed

About the job

11 skills required for this role

Add these skills to join the top 1% applicants for this job

looker

firebase

data-visualization

sql

data-science

tableau

communication

alphabeta-testing

onboarding-process

presentation-skills

talent-acquisition

Job Description

As a Growth Analyst, Marketing at Zynga, you'll analyze user behavior data to identify growth opportunities across various marketing channels (paid media, social media, influencer campaigns, app stores). You'll analyze A/B testing results, track marketing campaign performance using KPIs (CPI, ROAS, DAU, MAU, LTV), and collaborate with product, creative, and analytics teams. Responsibilities include optimizing campaign performance, providing data-driven insights, and aligning marketing goals with overall game development objectives. The role requires strong analytical skills, data visualization expertise, and excellent communication.

Must have:

Analyze user behavior data
A/B testing analysis
KPI tracking (CPI, ROAS, DAU, MAU, LTV)
Advanced SQL skills
Data visualization (Tableau, Looker)
2+ years marketing analytics experience

Good to have:

Gaming industry experience
Experience with Firebase, Appsflyer, or other MMPs

Who We Are:

Zynga is a global leader in interactive entertainment with a mission to connect the world through games and a wholly-owned subsidiary of Take-Two Interactive Software, Inc. (NASDAQ: TTWO). With massive global reach in more than 175 countries and regions, the combined diverse portfolio of popular game franchises has been downloaded more than 6 billion times on mobile, including Star Wars™: Hunters, CSR Racing™, Dragon City, Empires & Puzzles™, FarmVille™, Golf Rival™, Hair Challenge™, Harry Potter: Puzzles & Spells™, High Heels!™, Merge Dragons!™, Merge Magic!™, Monster Legends, Toon Blast™, Top Eleven, Toy Blast™, Two Dots, Words With Friends™, and Zynga Poker™.Founded in 2007, Zynga is headquartered in California with locations in North America, Europe, and Asia. For more information, visit www.zynga.com or follow Zynga on Twitter, Instagram, Facebook, or the Zynga blog

GROWTH ANALYST, MARKETING

Interested in being part of a team that impact millions of people? If you're energized by our vision to make the world a better place and you empathize with our players, then read on!

We’re hiring exceptional people to help and grow our game titles— and to dream up new ideas that will reach millions. In this role, you will be working in a fast-paced world with some of the smartest minds in the industry.

What you’ll be doing?

Analyze and interpret user behavior data to identify growth opportunities across various marketing channels, including paid media, social media, influencer campaigns, and app stores, in order to drive user acquisition and engagement
Help analyze A/B testing on marketing campaigns and creatives to evaluate and identify the most effective strategies for user acquisition, optimizing campaign performance
Track and measure marketing campaign performance using key performance indicators (KPIs) such as Cost Per Install (CPI), Return on Ad Spend (ROAS), Daily Active Users (DAU), Monthly Active Users (MAU), and Player Lifetime Value (LTV), providing insights for optimization
Collaborate with product, creative, and analytics teams to ensure alignment between marketing goals, user acquisition strategies, and overall game development objectives

What you need?

Bachelor's or master’s degree in Data Science, Statistics, Computer Science, Mathematics, or a related field
2+ years of experience in marketing analytics, preferably within the gaming industry
Experience with performance marketing analytics platforms, such as Firebase, Appsflyer, or other MMPs (Mobile Measurement Partners), is a valuable asset.
Advanced SQL skills and experience with different programming languages
Experience with data visualization tools (e.g., Tableau, Looker)
Strong analytical mindset with the ability to translate data into actionable insights
Excellent communication and presentation skills

We are proud to be an equal opportunity employer, which means we are committed to creating and celebrating diverse thoughts, cultures, and backgrounds throughout our organization. Employment with us is based on substantive ability, objective qualifications, and work ethic – not an individual’s race, creed, color, religion, sex or gender, gender identity or expression, sexual orientation, national origin or ancestry, alienage or citizenship status, physical or mental disability, pregnancy, age, genetic information, veteran status, marital status, status as a victim of domestic violence or sex offenses, reproductive health decision, or any other characteristics protected by applicable law.

As an equal opportunity employer, we are committed to providing the necessary support and accommodation to qualified individuals with disabilities, health conditions, or impairments (subject to any local qualifying requirements) to ensure their full participation in the job application or interview process. Please contact us at accommodationrequest@zynga.com to request any accommodations or for support related to your application for an open position.

Please be aware that Zynga does not conduct job interviews or make job offers over third-party messaging apps such as Telegram, WhatsApp, or others. Zynga also does not engage in any financial exchanges during the recruitment or onboarding process, and will never ask a candidate for their personal or financial information over an app or other unofficial chat channel. Any attempt to do so may be the result of a scamp or phishing attack, and you should not engage. Zynga’s in-house recruitment team will only contact individuals through their official Company email addresses (i.e., via a zynga.com, naturalmotion.com, smallgiantgames.com, themavens.com, gram.gs email domain).

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