Crazy Labs seeks a Growth Analytics Team Lead to spearhead a team focused on optimizing business performance through data-driven insights.  Responsibilities include analyzing user acquisition, ad revenue, and player engagement; developing dashboards and reports; supporting A/B testing and budget allocation; collaborating with cross-functional teams; and utilizing SQL, Python, or R for statistical modeling and forecasting.  The ideal candidate will have 3-5 years of marketing analytics experience in mobile gaming, strong technical skills, and expertise in UA channels, ad mediation, and key metrics like LTV, ARPU, and eCPM.

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                                    <h3 class="smallTitle positionSubTitle brandColoredText" style="color: #3F455B !important;">Description</h3>
                                    <div class="userDesignedContent company-description" ng-bind-html="field.value" rtl-direction-html="field.value"><p>Crazy Labs is one of the world’s leading mobile game developers and publishers, specializing in hyper-casual, hybrid, and casual spaces. With over 7 billion downloads, we have a deep understanding of what it takes to transform promising game ideas into profitable hits.&nbsp;</p><p>We’re seeking a <strong>Growth Analytics Team Lead </strong>with expertise in<strong> marketing and ad monetization </strong>to spearhead a team dedicated to optimizing business performance through data-driven insights. This role centers on analyzing user acquisition, ad revenue, and player engagement to drive growth and refine monetization strategies.</p><p><strong>Key Team Responsibilities:</strong></p><ul><li><strong>Data Analysis &amp; Insights:</strong> Analyze marketing, user acquisition, and ad monetization data to identify trends and optimize strategies.</li><li><strong>Performance Tracking:</strong> Develop standardized dashboards and real-time reports to monitor key KPIs and support decision-making.</li><li><strong>Campaign Optimization:</strong> Support A/B testing, attribution modeling, and budget allocation to maximize efficiency and ROAS.</li><li><strong>Creatives &amp; UA Analysis:</strong> Identify high-performing channels, campaigns, and creatives to refine ad monetization and acquisition strategies.</li><li><strong>Ad Monetization Growth:</strong> Collaborate with the Ad Monetization team to track, visualize, and optimize revenue performance.</li><li><strong>Cross-Team Collaboration:</strong> Work closely with Game Analysts, R&amp;D, and Product teams to enhance engagement and monetization strategies.</li><li><strong>Statistical Modeling &amp; Forecasting:</strong> Utilize SQL, Python, or R to predict growth opportunities and optimize marketing performance.</li></ul></div>
                                    
                                    
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                                    <h3 class="smallTitle positionSubTitle brandColoredText" style="color: #3F455B !important;">Requirements</h3>
                                    <div class="userDesignedContent company-description" ng-bind-html="field.value" rtl-direction-html="field.value"><ul><li><strong>Experience:</strong> 3-5 years in marketing (user acquisition) analytics within mobile gaming. Having experience leading a team is a plus.</li><li><strong>Technical Skills:</strong> Strong proficiency in SQL &amp; Python</li><li><strong>Marketing &amp; Monetization Expertise:</strong> Understanding of UA channels, ad mediation, and key metrics like LTV, ARPU, and eCPM.</li><li><strong>Analytical Mindset:</strong> Ability to run statistical analyses, forecast trends, and generate actionable insights.</li><li><strong>Collaboration:</strong> Strong communication skills to work with cross-functional teams and optimize data-driven strategies</li></ul></div>
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