Outscal Logooutscal logo

Growth Analytics Team Lead

11 Hours ago • 3-5 Years • Monetization

Job Summary

Job Description

Crazy Labs seeks a Growth Analytics Team Lead to head a team focused on optimizing business performance through data-driven insights. Responsibilities include analyzing user acquisition, ad revenue, and player engagement data; developing dashboards and reports; optimizing campaigns through A/B testing and budget allocation; collaborating with cross-functional teams (including Ad Monetization, Game Analysts, R&D, and Product); and utilizing statistical modeling (SQL, Python, R) to forecast growth and improve marketing performance. The ideal candidate possesses 3-5 years of marketing analytics experience in mobile gaming, strong SQL and Python skills, and a deep understanding of user acquisition channels, ad mediation, and key metrics (LTV, ARPU, eCPM).
Must have:
  • 3-5 years mobile gaming marketing analytics experience
  • Strong SQL & Python proficiency
  • Deep understanding of UA channels, ad mediation, LTV, ARPU, eCPM
  • Team leadership experience a plus
  • Data analysis and insight generation
  • Campaign optimization & A/B testing

Job Details

Description

Crazy Labs is one of the world’s leading mobile game developers and publishers, specializing in hyper-casual, hybrid, and casual spaces. With over 7 billion downloads, we have a deep understanding of what it takes to transform promising game ideas into profitable hits. 

We’re seeking a Growth Analytics Team Lead with expertise in marketing and ad monetization to spearhead a team dedicated to optimizing business performance through data-driven insights. This role centers on analyzing user acquisition, ad revenue, and player engagement to drive growth and refine monetization strategies.

Key Team Responsibilities:

  • Data Analysis & Insights: Analyze marketing, user acquisition, and ad monetization data to identify trends and optimize strategies.
  • Performance Tracking: Develop standardized dashboards and real-time reports to monitor key KPIs and support decision-making.
  • Campaign Optimization: Support A/B testing, attribution modeling, and budget allocation to maximize efficiency and ROAS.
  • Creatives & UA Analysis: Identify high-performing channels, campaigns, and creatives to refine ad monetization and acquisition strategies.
  • Ad Monetization Growth: Collaborate with the Ad Monetization team to track, visualize, and optimize revenue performance.
  • Cross-Team Collaboration: Work closely with Game Analysts, R&D, and Product teams to enhance engagement and monetization strategies.
  • Statistical Modeling & Forecasting: Utilize SQL, Python, or R to predict growth opportunities and optimize marketing performance.

Requirements

  • Experience: 3-5 years in marketing (user acquisition) analytics within mobile gaming. Having experience leading a team is a plus.
  • Technical Skills: Strong proficiency in SQL & Python
  • Marketing & Monetization Expertise: Understanding of UA channels, ad mediation, and key metrics like LTV, ARPU, and eCPM.
  • Analytical Mindset: Ability to run statistical analyses, forecast trends, and generate actionable insights.
  • Collaboration: Strong communication skills to work with cross-functional teams and optimize data-driven strategies

Similar Jobs

NVIDIA - Silicon Reliability Engineer

NVIDIA

Canada (Hybrid)
1 Month ago
Meta - Research Scientist, Machine Learning (PhD)

Meta

Sunnyvale, California, United States (On-Site)
4 Months ago
PlayStation Global - Senior Pipeline Programmer (Build System)

PlayStation Global

Los Angeles, California, United States (Remote)
2 Weeks ago
Paytm - DevOps Engineer/Senior DevOps-Paytm Money

Paytm

Bengaluru, Karnataka, India (On-Site)
3 Months ago
Netflix - Senior Software Engineer — Testing Tools & Infrastructure

Netflix

Warsaw, Masovian Voivodeship, Poland (On-Site)
1 Month ago
Playtika - Director of Monetization

Playtika

Israel (On-Site)
1 Month ago
ByteDance - Large Language Model Research Scientist Graduate (Doubao-Seed) - 2024 Start (PhD)

ByteDance

San Jose, California, United States (On-Site)
4 Months ago
ByteDance - Android Software Engineer (Web and Client) Intern

ByteDance

Singapore (On-Site)
1 Day ago
ByteDance - Engineering Manager Machine Learning Infrastructure

ByteDance

San Jose, California, United States (On-Site)
4 Months ago
SuperPlay - Senior Monetization Manager - Disney Solitaire

SuperPlay

Tel Aviv District, Israel (On-Site)
2 Months ago

Get notifed when new similar jobs are uploaded

Similar Skill Jobs

N-iX - Data Engineer (with Databricks)

N-iX

Poland (Remote)
1 Day ago
Glean - Solutions Architect - Central

Glean

(Remote)
3 Months ago
ByteDance - Software Engineer Intern, Information System - 2025 Start

ByteDance

Dubai, Dubai, United Arab Emirates (On-Site)
1 Day ago
Single Store - Lead Value Engineering

Single Store

San Francisco, California, United States (Remote)
1 Week ago
Meta - Software Engineer (Leadership) - Machine Learning

Meta

Menlo Park, California, United States (Remote)
4 Months ago
Playrix - Senior C++ Software Engineer (Tools)

Playrix

Almaty, Almaty Region, Kazakhstan (Remote)
5 Months ago
Playrix - Lead QA Automation Engineer (Mobile)

Playrix

Montenegro (Remote)
5 Months ago
Scanline VFX - Senior Pipeline Developer (Maya)

Scanline VFX

Montreal, Quebec, Canada (Remote)
5 Months ago
Smarsh - Lead Machine Learning Engineer

Smarsh

India (Hybrid)
5 Months ago
NVIDIA - Senior Memory Controller Verification Engineer

NVIDIA

Toronto, Ontario, Canada (On-Site)
1 Month ago

Get notifed when new similar jobs are uploaded

Jobs in Berlin, Berlin, Germany

Tesla - Senior Software QA Engineer

Tesla

Brandenburg, Germany (On-Site)
1 Month ago
Dun & Bradstreet - Strategic Alliance Relationship Manager -m/f/d (R-16943)

Dun & Bradstreet

Frankfurt, Hessen, Germany (On-Site)
4 Months ago
Tesla - Mechanical Design Engineer Internship

Tesla

Brandenburg, Germany (On-Site)
1 Month ago
WebMD - Sales Manager B2B (m/w/d)

WebMD

Konstanz, Baden-Württemberg, Germany (Hybrid)
4 Months ago
Tonies - Head of E-Commerce DACH

Tonies

Düsseldorf, North Rhine-Westphalia, Germany (Hybrid)
5 Days ago
Tesla - Senior Embedded Software/Firmware Engineer - Power Electronics

Tesla

Baden-Württemberg, Germany (On-Site)
1 Month ago
Tesla - Mechatronics Engineering Internship

Tesla

Brandenburg, Germany (On-Site)
1 Month ago
ION - Principal Technical Consultant - Endur

ION

Berlin, Berlin, Germany (On-Site)
5 Months ago
Eleven Labs - Producer

Eleven Labs

Germany (Remote)
5 Days ago
Nagarro - SAP Project/Program Manager (m/f/d)

Nagarro

Germany (Remote)
3 Months ago

Get notifed when new similar jobs are uploaded

Monetization Jobs

ByteDance - Senior Manager, Product Management - Customer Service Platform - International E-commerce

ByteDance

Seattle, Washington, United States (On-Site)
20 Hours ago
ByteDance - Machine Learning Engineer Intern (Knowledge Graph) - 2024 Start (PhD)

ByteDance

Seattle, Washington, United States (On-Site)
4 Months ago
FRVR - Senior Product Manager (Krunker)

FRVR

Lisbon, Lisbon, Portugal (On-Site)
3 Months ago
Supercell - Monetization Manager, Supercell Store

Supercell

Helsinki, Uusimaa, Finland (On-Site)
4 Months ago
ByteDance - Backend Software Engineer, Global E-commerce Open Platform

ByteDance

San Jose, California, United States (On-Site)
20 Hours ago
ByteDance - Global E-Commerce - Buyer Experience & Seller Governance Manager

ByteDance

Taguig, Metro Manila, Philippines (On-Site)
4 Months ago
SuperPlay - MONETIZATION MANAGER

SuperPlay

Tel Aviv-Yafo, Tel Aviv District, Israel (On-Site)
4 Months ago
Ubisoft - Lead User Acquisition & Monetization Manager

Ubisoft

Saint-Mandé, Île-de-France, France (Hybrid)
1 Month ago
ByteDance - Tech Lead Manager - Global Payment - Singapore

ByteDance

Singapore (On-Site)
2 Months ago
ByteDance - Research Scientist, Reinforcement Learning

ByteDance

San Jose, California, United States (On-Site)
4 Months ago

Get notifed when new similar jobs are uploaded

About The Company

CrazyLabs is a top casual, hybrid, and hyper-casual mobile games developer and publisher, with over 6 billion downloads. Founded in Israel 10 years ago, today CrazyLabs has offices in China, Macedonia, Germany and Ukraine, and 5 gaming hubs - in India, Israel, Turkey, Serbia and Cape Town.

Website


Tel Aviv-Yafo, Tel Aviv District, Israel (On-Site)

Tel Aviv-Yafo, Tel Aviv District, Israel (On-Site)

Berlin, Germany (On-Site)

Berlin, Berlin, Germany (On-Site)

Skopje, Greater Skopje, North Macedonia (On-Site)

Skopje, Greater Skopje, North Macedonia (On-Site)

Tel Aviv District, Israel (On-Site)

Berlin, Berlin, Germany (On-Site)

Berlin, Berlin, Germany (On-Site)

Berlin, Berlin, Germany (On-Site)

View All Jobs

Get notified when new jobs are added by CrazyLabs

Level Up Your Career in Game Development!

Transform Your Passion into Profession with Our Comprehensive Courses for Aspiring Game Developers.

Job Common Plug