Growth Analytics Team Lead

6 Days ago • 3-5 Years • Monetization

Job Summary

Job Description

Crazy Labs seeks a Growth Analytics Team Lead to head a team focused on optimizing business performance through data-driven insights. Responsibilities include analyzing user acquisition, ad revenue, and player engagement data; developing dashboards and reports; optimizing campaigns through A/B testing and budget allocation; collaborating with cross-functional teams (including Ad Monetization, Game Analysts, R&D, and Product); and utilizing statistical modeling (SQL, Python, R) to forecast growth and improve marketing performance. The ideal candidate possesses 3-5 years of marketing analytics experience in mobile gaming, strong SQL and Python skills, and a deep understanding of user acquisition channels, ad mediation, and key metrics (LTV, ARPU, eCPM).
Must have:
  • 3-5 years mobile gaming marketing analytics experience
  • Strong SQL & Python proficiency
  • Deep understanding of UA channels, ad mediation, LTV, ARPU, eCPM
  • Team leadership experience a plus
  • Data analysis and insight generation
  • Campaign optimization & A/B testing

Job Details

Description

Crazy Labs is one of the world’s leading mobile game developers and publishers, specializing in hyper-casual, hybrid, and casual spaces. With over 7 billion downloads, we have a deep understanding of what it takes to transform promising game ideas into profitable hits. 

We’re seeking a Growth Analytics Team Lead with expertise in marketing and ad monetization to spearhead a team dedicated to optimizing business performance through data-driven insights. This role centers on analyzing user acquisition, ad revenue, and player engagement to drive growth and refine monetization strategies.

Key Team Responsibilities:

  • Data Analysis & Insights: Analyze marketing, user acquisition, and ad monetization data to identify trends and optimize strategies.
  • Performance Tracking: Develop standardized dashboards and real-time reports to monitor key KPIs and support decision-making.
  • Campaign Optimization: Support A/B testing, attribution modeling, and budget allocation to maximize efficiency and ROAS.
  • Creatives & UA Analysis: Identify high-performing channels, campaigns, and creatives to refine ad monetization and acquisition strategies.
  • Ad Monetization Growth: Collaborate with the Ad Monetization team to track, visualize, and optimize revenue performance.
  • Cross-Team Collaboration: Work closely with Game Analysts, R&D, and Product teams to enhance engagement and monetization strategies.
  • Statistical Modeling & Forecasting: Utilize SQL, Python, or R to predict growth opportunities and optimize marketing performance.

Requirements

  • Experience: 3-5 years in marketing (user acquisition) analytics within mobile gaming. Having experience leading a team is a plus.
  • Technical Skills: Strong proficiency in SQL & Python
  • Marketing & Monetization Expertise: Understanding of UA channels, ad mediation, and key metrics like LTV, ARPU, and eCPM.
  • Analytical Mindset: Ability to run statistical analyses, forecast trends, and generate actionable insights.
  • Collaboration: Strong communication skills to work with cross-functional teams and optimize data-driven strategies

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About The Company

CrazyLabs is a top casual, hybrid, and hyper-casual mobile games developer and publisher, with over 6 billion downloads. Founded in Israel 10 years ago, today CrazyLabs has offices in China, Macedonia, Germany and Ukraine, and 5 gaming hubs - in India, Israel, Turkey, Serbia and Cape Town.

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