Growth Marketing Analyst

Why PlayStation?

PlayStation isn’t just the Best Place to Play — it’s also the Best Place to Work. Today, we’re recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStation®5, PlayStation®4, PlayStation®VR, PlayStation®Plus, acclaimed PlayStation software titles from PlayStation Studios, and more.

PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation, technology, and play to explore our open positions and join our growing global team.

The PlayStation brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Group Corporation.

Growth Marketing Analyst

San Mateo, CA (Collab)/ Remote

We are seeking for a Growth Marketing Analyst to lead audience analytics and omnichannel measurement strategies that measure marketing program incrementality and forecasts audience behaviors for our innovative growth marketing initiatives. A successful candidate will have years of analytical background and a demonstrated ability to use data effectively to measure marketing forecasts and performance across owned and paid channels, be proficient in leveraging audience data across a variety of testing methods, and is familiar with marketing platforms in the CRM and paid media space that empower customer journeys. They will apply these skills in partnership with a diverse range of teams across different subject areas to provide technical solutions and analytical support to critical business objectives.

Responsibilities:

• Omnichannel Measurement and Reporting: Implement testing frameworks and measurement strategies to evaluate campaign performance and effectiveness across owned and paid marketing channels.
• Incrementality Testing: Apply incrementality testing methods appropriate to the objective to measure the true impact of marketing campaigns on business/brand outcomes at scale that enables effective optimizations.
• Customer and Campaign Analysis: Conduct behavioral analyses to uncover trends, patterns, and insights about customer performance based on critical metrics.
• CRM Platform Expertise: Have a clear understanding of CRM platforms and strategies that inform marketing effectiveness.
• Clean Room Analysis: Use clean rooms such as Meta's Advanced Analytics and Google's Ads Data Hub (ADH) to analyze and optimize paid media campaigns.
• Optimization: Find opportunities for campaign optimization and provide recommendations to enhance marketing effectiveness.
• Generative AI Support: Leverage the latest advancements in generative AI and effective prompt engineering to drive improvements in our data engineering, reporting, and planning capabilities.
• Insights and Storytelling: Extract actionable insights from complex data sets and translate them into compelling narratives that inform program decisions.
• Data Integration: Collaborate with cross-functional teams to integrate data from various sources, ensuring comprehensive analysis and reporting.
• Cross Functional Collaboration: Partner with key business, analytics, and technical teams to build on their foundational expertise to fit the needs of growth marketing programs.
• Partner Communication: Present findings and recommendations to business partners in a clear and concise manner.

Qualifications:

• Bachelor's degree in Marketing, Business Analytics, or a related field.
• 5+ years of experience in marketing analytics, with expertise in paid media and CRM analytics
• 3+ years of advanced SQL required (Python and/or R a plus)
• Ability to collaborate and communicate effectively with various groups of established partners including marketing, technical teams, and agencies across different regions and cultures
• Experience working with first-party customer data within Snowflake for marketing activation and behavioral insights
• Established knowledge of media metrics and media calculations
• Experience working in CRM platforms (e.g. Salesforce Marketing Cloud and Adobe)
• Experience conducting and running Conversion and Brand lift studies within walled gardens (e.g. Google, Meta, etc)
• Experience with clean room environments (e.g. Meta Advanced Analytics and Google Ads Data Hub, etc)
• Familiarity with generative AI and prompt engineering
• Clear communication and presentation skills, with the ability to translate complex data into strategic insights.
• Track record of data project management, thought leadership, and self-direction
• Ability to work independently and in a team environment, managing multiple priorities.
• Passionate about gaming and video game culture

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