Growth Marketing Analyst

2 Days ago • 5 Years + • Marketing • $132,300 PA - $198,500 PA

Job Summary

Job Description

PlayStation is seeking a Growth Marketing Analyst to lead audience analytics and omnichannel measurement strategies for growth marketing initiatives. The role involves measuring marketing program incrementality and forecasting audience behaviors. The ideal candidate will have analytical experience, proficiency in using data to measure marketing forecasts and performance across owned and paid channels, and experience with audience data and testing methods. They will also be familiar with CRM and paid media platforms to empower customer journeys. This role requires partnership with diverse teams to provide technical solutions and analytical support for critical business objectives. Key responsibilities include implementing testing frameworks, evaluating campaign performance, applying incrementality testing methods, conducting customer and campaign analysis, leveraging CRM platforms, analyzing paid media campaigns using clean rooms, identifying optimization opportunities, supporting generative AI initiatives, extracting actionable insights, integrating data from various sources, collaborating with cross-functional teams, and presenting findings to business partners.
Must have:
  • Bachelor's degree in Marketing, Business Analytics, or related field
  • 5+ years of experience in marketing analytics
  • Expertise in paid media and CRM analytics
  • 3+ years of advanced SQL
  • Ability to collaborate and communicate effectively with various groups
  • Experience with first-party customer data within Snowflake
  • Knowledge of media metrics and calculations
  • Experience working in CRM platforms
  • Experience conducting Conversion and Brand lift studies
  • Experience with clean room environments
  • Clear communication and presentation skills
  • Data project management and self-direction
  • Ability to work independently and in a team
  • Passionate about gaming and video game culture
Good to have:
  • Python and/or R proficiency
  • Familiarity with generative AI and prompt engineering

Job Details

Why PlayStation?

PlayStation isn’t just the Best Place to Play — it’s also the Best Place to Work. Today, we’re recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStation®5, PlayStation®4, PlayStation®VR, PlayStation®Plus, acclaimed PlayStation software titles from PlayStation Studios, and more.

PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation, technology, and play to explore our open positions and join our growing global team.

The PlayStation brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Group Corporation.

Growth Marketing Analyst

San Mateo, CA (Collab)/ Remote

We are seeking for a Growth Marketing Analyst to lead audience analytics and omnichannel measurement strategies that measure marketing program incrementality and forecasts audience behaviors for our innovative growth marketing initiatives. A successful candidate will have years of analytical background and a demonstrated ability to use data effectively to measure marketing forecasts and performance across owned and paid channels, be proficient in leveraging audience data across a variety of testing methods, and is familiar with marketing platforms in the CRM and paid media space that empower customer journeys. They will apply these skills in partnership with a diverse range of teams across different subject areas to provide technical solutions and analytical support to critical business objectives.

Responsibilities:

  • Omnichannel Measurement and Reporting: Implement testing frameworks and measurement strategies to evaluate campaign performance and effectiveness across owned and paid marketing channels.
  • Incrementality Testing: Apply incrementality testing methods appropriate to the objective to measure the true impact of marketing campaigns on business/brand outcomes at scale that enables effective optimizations.
  • Customer and Campaign Analysis: Conduct behavioral analyses to uncover trends, patterns, and insights about customer performance based on critical metrics.
  • CRM Platform Expertise: Have a clear understanding of CRM platforms and strategies that inform marketing effectiveness.
  • Clean Room Analysis: Use clean rooms such as Meta's Advanced Analytics and Google's Ads Data Hub (ADH) to analyze and optimize paid media campaigns.
  • Optimization: Find opportunities for campaign optimization and provide recommendations to enhance marketing effectiveness.
  • Generative AI Support: Leverage the latest advancements in generative AI and effective prompt engineering to drive improvements in our data engineering, reporting, and planning capabilities.
  • Insights and Storytelling: Extract actionable insights from complex data sets and translate them into compelling narratives that inform program decisions.
  • Data Integration: Collaborate with cross-functional teams to integrate data from various sources, ensuring comprehensive analysis and reporting.
  • Cross Functional Collaboration: Partner with key business, analytics, and technical teams to build on their foundational expertise to fit the needs of growth marketing programs.
  • Partner Communication: Present findings and recommendations to business partners in a clear and concise manner.

Qualifications:

  • Bachelor's degree in Marketing, Business Analytics, or a related field.
  • 5+ years of experience in marketing analytics, with expertise in paid media and CRM analytics
  • 3+ years of advanced SQL required (Python and/or R a plus)
  • Ability to collaborate and communicate effectively with various groups of established partners including marketing, technical teams, and agencies across different regions and cultures
  • Experience working with first-party customer data within Snowflake for marketing activation and behavioral insights
  • Established knowledge of media metrics and media calculations
  • Experience working in CRM platforms (e.g. Salesforce Marketing Cloud and Adobe)
  • Experience conducting and running Conversion and Brand lift studies within walled gardens (e.g. Google, Meta, etc)
  • Experience with clean room environments (e.g. Meta Advanced Analytics and Google Ads Data Hub, etc)
  • Familiarity with generative AI and prompt engineering
  • Clear communication and presentation skills, with the ability to translate complex data into strategic insights.
  • Track record of data project management, thought leadership, and self-direction
  • Ability to work independently and in a team environment, managing multiple priorities.
  • Passionate about gaming and video game culture

#LI-BR1

Similar Jobs

Granicus - Program Manager, Enterprise PMO

Granicus

Costa Rica (Remote)
2 Months ago
Bazaar Voice - Head of Product Marketing

Bazaar Voice

Austin, Texas, United States (Hybrid)
3 Months ago
bounteous - Manager, Global Compliance and Corporate Governance

bounteous

India (Hybrid)
1 Week ago
Rocket Science - Full Stack Engineer

Rocket Science

Wales, United Kingdom (Hybrid)
3 Months ago
HYCU - Senior QA Automation Engineer

HYCU

Bengaluru, Karnataka, India (Hybrid)
1 Month ago
SciPlay - Marketing BI Developer

SciPlay

Tel Aviv-Yafo, Tel Aviv District, Israel (On-Site)
3 Months ago
adglobal 360 - Manager - E-Commerce Performance Marketing

adglobal 360

Gurugram, Haryana, India (On-Site)
2 Months ago
Wind River - Industry Marketing Manager – Automotive

Wind River

Troy, Michigan, United States (On-Site)
1 Month ago
Epic Games - Senior Director, Player Growth & Lifecycle Marketing

Epic Games

(On-Site)
2 Months ago
Rackspace Technology - Marketing Operations & Technology Manager

Rackspace Technology

Gurugram, Haryana, India (Remote)
3 Months ago

Get notifed when new similar jobs are uploaded

Similar Skill Jobs

Qualcomm - Lead Digital Design Engineer

Qualcomm

Bengaluru, Karnataka, India (On-Site)
1 Week ago
ISS Stoxx - Python Development Lead

ISS Stoxx

Mumbai, Maharashtra, India (On-Site)
1 Year ago
ISS Stoxx - Full Stack Developer

ISS Stoxx

Mumbai, Maharashtra, India (On-Site)
2 Weeks ago
FICO - VP, Mortgage and Capital Markets Client Services

FICO

United States (Remote)
4 Weeks ago
Applied materials  - Senior Director Global Sourcing and Procurement

Applied materials

Bengaluru, Karnataka, India (On-Site)
3 Weeks ago
endava - Google Cloud Engineer - Infrastructure

endava

Monterrey, Nuevo Leon, Mexico (On-Site)
1 Month ago
bytedance - Senior Software Development Engineer - Distributed NoSQL Database Systems

bytedance

Seattle, Washington, United States (On-Site)
5 Months ago
GoTo Group - Sourcing Specialist

GoTo Group

Singapore (On-Site)
2 Weeks ago
Toast - Senior Manager, Operations Program Management

Toast

Taipei City, Taiwan (Hybrid)
2 Weeks ago
Riot Games - Senior Product Inclusion Program Manager

Riot Games

Los Angeles, California, United States (On-Site)
4 Months ago

Get notifed when new similar jobs are uploaded

Jobs in San Mateo, California, United States

Anavation - Data Architect SME

Anavation

Huntsville, Alabama, United States (Remote)
2 Months ago
WebFX - Jr. Web Developer

WebFX

Harrisburg, Pennsylvania, United States (On-Site)
8 Months ago
AECOM - Senior Construction Manager/Resident Engineer

AECOM

Dallas, Texas, United States (On-Site)
2 Weeks ago
Rippling - Frontend Software Engineer Intern - Winter 2026

Rippling

New York, United States (On-Site)
2 Months ago
Apple - Technical Product Lead - Manufacturing Systems & Infrastructure

Apple

Sunnyvale, California, United States (On-Site)
1 Month ago
Epic Games - Senior Tools Programmer

Epic Games

Cary, North Carolina, United States (On-Site)
3 Months ago
Alpha Sense - Senior Director, Strategic Initiatives - Pricing & Packaging

Alpha Sense

New York, United States (Remote)
1 Month ago
BioFire - Manufacturing Technician - Night Shift (D Shift)

BioFire

Salt Lake City, Utah, United States (On-Site)
4 Months ago
Unbroken Studios - Delivery Driver

Unbroken Studios

Montgomery, Texas, United States (On-Site)
1 Week ago
Riot Games - Technical Game Designer II - Riftbound: The League of Legends Trading Card Game

Riot Games

Los Angeles, California, United States (On-Site)
2 Months ago

Get notifed when new similar jobs are uploaded

Marketing Jobs

flying wild hog - Senior Director, Marketing Campaigns

flying wild hog

New York, United States (Hybrid)
1 Month ago
Gunzilla - Junior Performance Marketing Manager

Gunzilla

Kyiv, Kyiv City, Ukraine (On-Site)
3 Months ago
Autodesk - Senior Director, People Business Partner, Worldwide Marketing

Autodesk

Montreal, Quebec, Canada (On-Site)
1 Year ago
WebFX - Jr. Marketing Analytics Consultant

WebFX

Harrisburg, Pennsylvania, United States (On-Site)
7 Months ago
Pivotroots - Marketing Science Manager

Pivotroots

London, England, United Kingdom (Hybrid)
1 Month ago
Internet Brands - Marketing Project Manager

Internet Brands

El Segundo, California, United States (On-Site)
1 Month ago
nissan - Country Marketing Operation Manager

nissan

Amsterdam, North Holland, Netherlands (On-Site)
1 Month ago
The Walt Disney Company - Associate Manager, Marketing (CRM)

The Walt Disney Company

Hong Kong (On-Site)
7 Months ago
USE Insider - Senior Marketing Manager - Northern Europe

USE Insider

London, England, United Kingdom (Hybrid)
7 Months ago
Zuru - Senior Marketing Executive

Zuru

Auckland, Auckland, New Zealand (On-Site)
1 Month ago

Get notifed when new similar jobs are uploaded

About The Company

Los Angeles, California, United States (Hybrid)

San Diego, California, United States (Hybrid)

San Mateo, California, United States (Remote)

San Mateo, California, United States (Hybrid)

Los Angeles, California, United States (On-Site)

London, England, United Kingdom (On-Site)

Mexico City, Mexico (On-Site)

United States (Remote)

London, England, United Kingdom (On-Site)

San Mateo, California, United States (Hybrid)

View All Jobs

Get notified when new jobs are added by Playstation

Level Up Your Career in Game Development!

Transform Your Passion into Profession with Our Comprehensive Courses for Aspiring Game Developers.

Job Common Plug